 |  | |
 I'm trying to get an idea of what third party numbers to use in marketing materials targeting advertisers. The objective, as with any marketing material, is to put a company in the best light. I would love to have the Gooruze community answer the following two survey questions (I said mini, right?). I'm particularly interested in those that represents advertising brands. ---Questions---
According to these statements, which company do you think has more traffic:
If you had to guess how important these sites are, how would you rank them:
| ||
Answers
| ||
Vote:
January 2008 I work for a vertical search engine, so I'm in the advertising segment.
I recently had to go through this myself regarding our monthly uniques - Quantcast said one thing, our analytics said something else. We're not quantified, but the Quantcast number was higher. I would have to say, in response to your first question, that company A has more traffic. For question 2, I would rank them as such: 1) E 2) F 3) D I don't really trust Alexa, since their stats rely solely on a toolbar - the sample is not large enough. Compete gets theirs from a toolbar as well, but they also use data from other sources like ISPs and opt-in panels.  Reply
Report
| ||
 |  |
