Has anyone read BL Ochman's book "What...

I haven't no. But she has done a ton of webinars/webcasts that I bet you could find a lot of the content in that book within some of those. No reviews hmm ... You've got great resources in this community in terms of blogging for business as well. Go directly to the sources :)

You could also start here:
http://www.gooruze.com/articles/22/Blog-Marketing-101-How-To-Get-Started-Up/

Thank you for the link and the tip to look in the webcasts!