How is this site ranking 11th for the search...

I am trying to work out how this web page (http://www.motoleather.com/suzuki.html) which has no references to "ineedhits" and no relevant inbound links regarding ineedhits is ranking 11th for the search "ineedhits" in google.

All i can see in the code is a piece of javascript that references ineedhits based on the google search - but surely that's not enough to get it ranking so high....

would appreciate any insights you can offer.