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 Has anyone out there bought traffic on Pureprofile? Does it work well for ecommerce sites and can you expect the targeting capabilities to give you decent conversion rates? | ||
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4.50 (Excellent) Vote:
February 2008 I work for pureprofile but I'll try be objective anyway ...
We engage with a group of people who expect us to deliver relevant content / surveys / offers - on their terms. Malcolm is right about the need for testing - we can be extremely targeted (drawing from up to 800 data points) but we do not control the final conversion so mileage does vary. The nice thing about digital is that we can track and target on anything - allowing us to easily exclude the undesirable activity. Google Analytics now offers Goal conversions and this great way to explicitly tag the source of all campaigns. You can tag different segments and see how they convert. This is well hidden but but extraordinarily useful ... http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 One thing I like is the ability to easily engage with people who did not convert and find out why. Last point - the CPC has dropped from $2.50 to $0.50 which obviously affects ROI dramatically.  Reply
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5.00 (Excellent) Vote:
February 2008 Wouldn't touch it with a barge pole, but if you really want to try it then test to see if it pays out - you'll know within 24 hours if it was worth the investment. It can tend to bribe the worst prospects, rather than reward the best.
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5.00 (Excellent) Vote:
January 2008 I am a member of PureProfile Australia... but I've never bought any thing off there. Although nowadays they just give out surveys and ask you to click the 'next' button to look at some random ads...
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5.00 (Excellent) Vote:
January 2008 Yes. Ran some campaigns many years ago when PP was first launched and have to say it performed OK but the CPR rates they had were pretty high, which blew out the ROI. As with anything it comes down to the rates you can get. Reply
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