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January 2008 After I turned on the conversion optimizer a few months back on my Google Adwords campaign, my conversions increased by close to 60% on newsletter subscriptions. The same day the conversion optimizer went out of beta status last week, my conversions dropped significantly, and that's the question I was trying to figure out. Turns out, my conversions dropped so much, because a new redesigned newsletter signup page went live that same day! We obviously need to revert back to the old one...
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