Using Urchin to measure non-paid traffic

I believe that the feature is available on Urchin 6. I run on GA and Gatineau, but I have ran across some literature that answered your question.

http://forums.searchenginewatch.com/showthread.php?t=3911

Post #5

That might be do-able, but upgrading to a new version of Urchin might be more work than we currently have resources for - the company I'm with is a division of a larger company, and Urchin is used enterprise-wide.  There would likely be significant tech resources required to upgrade, so there would need to be some major justification and buy-in from the other divisions.

I'm wondering if it would be viable to continue using Urchin as I'm using it now, but also use GA specifically to measure SEO efforts (paid vs. non-paid).  Anyone have any experience with this?

I just had a call with an urchin vendor today as a matter of fact.

I wish I knew how, but you might have to build out a customized report.