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Al-Scillitani

Can anyone recommend an email program that will send to large lists (that we own).  We would want the flexibility to send to the entire list, specific buyers of certain products, geo target, gender, and many other variables based on prior purchases?

Thank you

 
 

Answers

 
 

Re: Any Good Email Sending/Tracking Programs?

ZowbieConsulting
Vote:

February 6th

Check out iContact, they offer a free trial that is worth checking out.  I recommend iContact to all of my Zowbie clients and the clients that use it, love it! 

I also use iContact for all of our email campaigns with my full-time gig at RKiHomes.  We have custom templates that we use...if you email me at carl@rkihomes.com I can send you some examples of how we are using it.

I'm not kidding...sign up for the free trial and give it a shot!  You'll love the tracking and reporting that it offers.

This will do exactly what you are looking for!

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Re: Any Good Email Sending/Tracking Programs?

Al-Scillitani
Vote:

February 5th

anyone use www.strongmail.com  ?

we looked at them, but VERY expensive.

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Re: Any Good Email Sending/Tracking Programs?

BrianChappell
Vote:

February 5th

exact target is a HUGE player in this field as well.
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Re: Any Good Email Sending/Tracking Programs?

JohnDering
Vote:

February 5th

Choosing an email service provider (ESP) is really going to depend on several factors specific to your situation.  If you only require a tool to send and track perfomance of email for marketing purposes there are a range of both traditional and hosted software tools you can choose from.  Some price depending on how many emails you want to send, some based upon the size of your list to which you wish to send, others have a hybrid model.  Some are basic email functionality while others carry website & marketing campaign tracking tools.  Here's a quick list of companies that you may want to explore:

Constant Contact
Bull Dog Solutions
Omniture
Eloqua
Vertical Response
Lead Genesys
Responsys

Each has its own niche depending on what functionality is more important to you.  Good luck!

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Re: Any Good Email Sending/Tracking Programs?

danlondon
Vote:

February 5th

I think that omniture has a way to track email...

can't you just tag the link?
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Re: Any Good Email Sending/Tracking Programs?

Al-Scillitani
Vote:

February 5th

we do track the emails and where people click on the email.  We need to easily do things like this...

Over the last year, 10,000 on our list of 100,000+ bought green rectangular striped widgets.  We want an email software program that will let us send a promotion to just those 10,000 when the new 2008 green rectangular striped widgets come in.  We have one now, but it is very difficult to do any custom mailings like this.  It takes many steps and in some cases we need to contact the email program techs first. A/B testing would be nice as well.

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Re: Any Good Email Sending/Tracking Programs?

RKi
Vote:

February 8th

The iContact service allows you to set up segments and individual campaigns...it is huge for our real estate business as we have groups setup as "realtors, buyers, sellers, past clients, website (we have several so we classify which site they came in on), Advocate, etc.  Every category can then be further broken down into specific segments.  For instance, we break the group Realtors down by state, city, office...
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Re: Any Good Email Sending/Tracking Programs?

Marc-Loveridge
Vote:

February 5th

If you are specifically after software rather than a managed service then this is pretty good http://www.group-mail.com

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Re: Any Good Email Sending/Tracking Programs?

gkramer
Vote:

February 6th

Check out Zrinity.com, they have what your looking to do, and the pricing is lower than Strongmail.

Gerry

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