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 I'm in the middle of a product launch and am looking at various ways to incorporate traditional PR and social media into my strategy for getting the word out. A thought I had was to try to intentionally spark a large conversation in the social media reahlm (bloggers, mashables, etc.) using what traditional PR people would call "bad press." As the old adage goes, "any press is good press" and knowing that often times bad press can spark more of a conversation than good press, I was curious if anyone had any thoughts on how one could effectively use planned negative press, or better stated planned controversial press, to their advantage. I guess the concept I'm seeking would be analogous to a controlled burn (like the sugar cane fields in Florida... its easier, cheaper and more effective to burn the stalks before replanting than to go through and pull them up.) | ||
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February 9th HI John,
I'd definitely stay away from trying to create negative PR. As with "controlled burns" they can very quickly get out of hand. Consider the brand you're trying to promote. If it's edgy and controversial, then your PR campaign can be also. If you want to create the buzz, without going negative, simply do something jaw-dropping or funny. The Blendtec guys are a great example of this--they managed to make food blenders cool! The best of luck! Andy  Reply
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February 25th I avoid negativity in advertising, when choosing entertainment, when writing novels, and as much as I can in every other endeavor of life; why would I ever want to plan to use negative PR for any reason? A host of other word-sets come to mind: plus and minus, the pro and con, the for and against, go/stop, do/don't...either you move forward and progress, stand still and end up behind if everyone else is moving, or simply stop and grow roots and moss. Granted, I am the newest of the new wannabes on the internet and the virtual world; however, I've spent enough time in the real world to see the value in keeping your/our/my life directed in a positive trajectory and will keep that orientation for any marketing that I have anything to do with.
n.kateus www.ipowerdirect.com Reply
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