Is there confusion having multiple websites...

Gonna take a quick stab at this. The answer given is a great example as well. I wanted to point out real quick that when I worked with Sunkist on a campaign about restructuring their international presence via a single portal, it seemed to work well and was adopted as such. It seemed that people who were long-time visitors were saavy to the domain Sunkist.com, but when they tried creating local-targeted microsites, it didn't go as well. If your brand is strong, I see no reason not to be able to filter people through one door. I also don't know what your product is either :)

The way your search strategy works could help you semi-control how they find each site as well.

Jackie, great question,

but no, there is no confusion because customers are a lot smarter and more mercenary than we often give them credit for.

Could they go to the wrong site? They will go to the wrong site - deliberately.

My experience from working with a client from the late 1990's who needed the website to show different product lines and prices for different global regions illustrates what can happen.

The customer will go to both sites and compare prices. If there is a price difference, which there often is, they will scream at your sales staff about ripping them off and demand that they only pay the cheaper price. This will cause your sales admin staff to scream at you to get your act together and get your website customers under control.

They will also print off the cheaper price and take it into any local bricks and mortar outlet and demand to know why the product is so much cheaper online. This will cause your regional wholesalers and distributors to scream at you in much the same way as your local admin staff. Working life can get uncomfortable for awhile.

Also, if the product is exclusive to one area, which is not their's, they will also complain about that. If that doesn't work they will get a friend to buy it in the exclusive region and then mail it to them anyway, thus circumventing the exclusivity and upsetting your regional agents all over again.

And this is especially true in Australia where bricks and mortar product lines have nowhere near the variety of the huge markets of Europe and the USA. I mean, why do we buy books from Amazon, and download music, movies and TV shows?  'Cos we can't get them locally, or when "we" want them.

Sure you can try and set your site up so that it only serves the specified pages to the specified regions, but customers will find a way to circumvent that.

As I said my experience is based on what happened with customers from the late 1990's, so if they were hip to it then, you can bet they are even more on the ball now. (And of course with blogs these days, they will tell everyone how to get around regional restrictions.)

It's another example of how customers are more in control of a company's marketing strategy and tactics than many marketers realise.

If you try and manipulate or control them to go somewhere, they will find a way to go where you don't want them to go. (Human nature really, we don't want to feel we're missing out or paying more than we have to.)

What you can do, and what many platforms allow you to do, is allow them to display the site in their language (and if you're company is really rich display content that caters for their cultural preferences.) You can also give them the option of seeing prices in their own currency.

But the key word here is "option" let them decide. Trying to do it for them can cause no end of unforeseen issues.

OK, maybe I went on a bit, and I could say a whole lot more, don't know if this even answers your question completely, but I'll stop now.