Who does this new policy affect?

In April, Google will be enforcing a new policy that requires display and destination URLs to match.

Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we'll no longer allow certain exceptions to our display URL policy. These include, but aren't limited to, redirects and vanity URLs. In line with our existing policy, we'll continue to require that your ad's display URL matches its destination URL (the URL of your landing page). This policy will be strictly enforced for new ads, regardless of previous exceptions. For more details about the current display URL policy, please visit https://adwords.google.com/support/bin/answer.py?answer=47173.

This isn't relevant to any of my ad campaigns, but I was wondering if this was affecting and of you Gooruze and how you are responding to this new policy change. Thought it might be interesting.