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Hi guys: Just curious if anyone is seeing a significant decline in impressions, sales, etc. in their PPC campaigns? We've seen a drastic dip MoM of 50%. We are being told it is happening industry wide. I haven't seen anything in my readings and am curious if anyone else is experiencing this. Thanks! | ||
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April 2nd Since Google has reduced the clickable surface of its ads, there's way less unintentional clicks, meaning lower CTR, less impressions, and more expensive clicks. I'm pretty sure that is what you are referring to.
At least, Google says it will enhance your transfo rate. Reply
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April 18th I can understand how a reduced clickable surface would reduce unintentional clicks, but I don't see how it would effect impressions. Impressions would not be affected by clickable surface. Am I missing something?
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March 28th Howdy, Reply
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March 27th I haven't seen anything too significant in the traffic or impressions....I will take a look at a few dates if you want and let me know...
pm me a time frame.... Reply
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