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sondra01

Hi guys:

Just curious if anyone is seeing a significant decline in impressions, sales, etc. in their PPC campaigns?  We've seen a drastic dip MoM of 50%. 

We are being told it is happening industry wide.  I haven't seen anything in my readings and am curious if anyone else is experiencing this.

Thanks!

 
 

Answers

 
 

Re: Is anyone seeing a significant decline with PPC?

XavierV
3.67 (Good) Vote: OK OK OK OK OK

April 2nd

Since Google has reduced the clickable surface of its ads, there's way less unintentional clicks, meaning lower CTR, less impressions, and more expensive clicks. I'm pretty sure that is what you are referring to.

At least, Google says it will enhance your transfo rate.
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Re: Is anyone seeing a significant decline with PPC?

DianaKAdams
Vote:

April 18th

I can understand how a reduced clickable surface  would reduce unintentional clicks, but I don't see how it would effect impressions. Impressions would not be affected by clickable surface.

Am I missing something?

 

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Re: Is anyone seeing a significant decline with PPC?

BrandMover
4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

March 28th

Howdy,

I can see a ~%8 increase for most of our campaigns every month, especially in CTR.
Maybe it's because the keywords are dynamically inserted and the ads are dynamically generated through Google AdWords API.

Everything depends on your bids and budgets. We all know that PPC can reach 100 000 potentials in 10 minutes.

If you mean Google traffic decline, yup - that's right - it leaks to social networks and media sites.
Now YouTube has x2 the traffic of Google, Facebook surpassed MySpace, and they all make M$$ monthly from PPC ;-)

If you need a hand, give us a shout  ;-)
Regards!

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Re: Is anyone seeing a significant decline with PPC?

danlondon
3.00 (Average) Vote: OK OK OK OK OK

March 27th

I haven't seen anything too significant in the traffic or impressions....I will take a look at a few dates if you want and let me know...

pm me a time frame....
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Re: Is anyone seeing a significant decline with PPC?

georgebounacos
5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

March 28th

Same here.  I'm not seeing anything in any verticals save for normal seasonality.  PM me as well, and I'll be happy to take a look.
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