Is anyone using the Google benchmarking...

I just turned it on for gooruze.

I can see how it would be great - but depends a lot on getting the right category.

The closest fit I found for gooruze was Blogging Resources & Services sites of similar size. We scored well - but is it a reasonable benchmark?

But I also realise - in our case, with such a small category anything tighter would be alarming as they would be sharing competitive information so readily.

I just turned it on....

no real usable data so far....seems VERY general.

I was excited when this tool went public. It is definitely beneficial to see how our metrics are measuring up to the competitors. The only problem is we aren't really employing this information in any way. As useful as this "hidden camera" is into the world of industry averages and competitor stats, we ultimately have no idea how things are converting on their end, and what ROI model they are working with. So its a great tool and we are using it, but I cant say its changed our everyday strategy in anyway. What does everyone else think of this new tool?