As deputy and online editor of Marketing magazine, Australia's leading monthly publication catering to professional marketers, I'm constantly on the lookout for books that would be relevant to read and review for the Australian marketing community.
As many of you will respond with similar texts, could I ask you to please format your response in order of preference, with the book you think every marketer should read most urgently in the number one spot, for example:
1. 'Whatever you think, think the opposite' by Paul Arden (sadly this legend of Adland has recently passed away)
2. 'The Long Tail' by Chris Anderson
3. 'The Dip' by Seth Godin
4. 'The Cluetrain Manifesto' by Levine, Locke, Searls, Weinberger
5. 'Influence: The Science of Persuasion' by Robert Cialdini
This way I can get a feel for the texts that rank number one amongst the majority of respondents. When you're considering your answers, try to think about the texts that every marketer really should have on their bedside table, not just on their bookshelf, i.e. books they have actually read rather than those that will impress their friends but forever remain unopened.
Am interested to see what the community thinks about the marketing canon. I am steadily working my way through a marketing text a month, which I am also reviewing for the magazine and will be reviewing for the marketingmag.com.au website.
Thanks for your time and consideration,
Scott
editor | marketingmag.com.au
