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Hi Gooru's! I'm researching the topic of online customer complaint behavior for a grad school paper, and wanted to see if anyone knew of specific instances where the internet was used in a highly and very publically detrimental way to a business. Everyone's heard of DellHell, but I'm looking for other examples. Thanks! Kathy | ||
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June 24th I'm sure you can find negative consumer sites for: Starbucks, Ford, Dell, Microsoft Check out sites like: Complaints.com, PlanetFeedback.com I'm a part of SuggestionBox.com, but we're focused on the improvement and positive feedback. I've got some insight into these sites where companies dirty laundry are aired out for everyone. Feel free to shoot me an email bj@suggestionbox.com Reply
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June 23rd Gosh I read a classic example of the net working against a business today - whilst it is not a big company it is a great example of the power of negative online talk ...apparently the negative press for Merchant Circle started in 2006 and is still drawing a crowd. Here are some of the items I found from 1 thread... Merchant circle – unsatisfactory rating from better business bureau -Reports of automatic calling with notice of negative reviews on merchant circle. Example need to be very careful web2.0 world undertaking unprofessional activities. Further negative reviews on battellemedia (here the crowd call them names "jerk spammers") Reply
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June 22nd Kathryn, Vincent Ferrari's run in with AOL was a classic, I'm sure you must of heard of it. If not just google it. It's,bound to still by on Youtube. Reply
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June 22nd Oh, and here's another one, back in 2000 or 1999 when the Olympics was coming to Australia, a blind man successfully sued IBM and the Olympic Organising committee for not having an accessible site. It was big news at the time. His original compliant was ignored by the two corporate giants who basically told him to go jump. He took it to Court and won. In Court IBM said it would take months to rectify the site and cost around $250,000 to fix. To which, the next day they were inundated with offers from techs who said they could do it in an afternoon and would gladly take just half that amount for their services. Basically it made IBM and the Organising Committee look like complete idiots, uncaring for people with disabilities, liars etc etc. Highly embarrassing, cost them a bundle in legal fees and fines etc, not to mention the bad PR. It was also regarded as a test case and legal precedent worldwide for accessibility on the web. It is also very similar to the recent case against Target in the US last year/this year. Reply
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