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July 8th Consistency is the most important. If you already have incoming links to your site or if you are already indexed in Google as one preferred method (do a search for your domain and see how they list it) you will be best off staying consistent. As a rule of thumb I normally use 'www' however on a few sites I work with that are subdomains (sub.domain.com) I notice its more common to forget the 'www' when linking. Both methods produce similarly great results in the SERPS.
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