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 What is your position on adding purchasers to your email list, despite not having an opt-in/out feature in your checkout? I am kind of locked into that arrangement, and I've heard different perspective from various ecomm managers -- its ok to email purchasers because you have a relationship and not as likely to be spammed vs its not ok because the list is not permission based. thoughts? | ||
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March 2009 An existing business relationship (ie they have bought something from you) justifies sending e-mail marketing communications about that same business. Best practice to include a notification as to why they are receiving this e-mail and obviously a clear opportunity to unsubscribe).  Reply
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