<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/">
<channel>
	<title>mallory-smith's Gooruze Blog</title>
	<link>http://www.gooruze.com/members/mallory-smith/blog/</link>
	<description>mallory-smith's Gooruze Blog</description>
	<copyright>Copyright 2008 Gooruze</copyright>
	<language>en-uk</language>
		<item>
			<title>Meet Me in Austin!</title>
			<author>mallory-smith</author>
			<description>My interactive marketing company is going to SXSW Interactive in Austin in a couple weeks. Yay! Is anyone else planning on attending? It should be really fun and I would love to put a face with some of the Gooruze that have helped me out so much.</description>
			<content:encoded><![CDATA[My interactive marketing company is going to SXSW Interactive in Austin in a couple weeks. Yay! Is anyone else planning on attending?  It should be really fun and I would love to put a face with some of the Gooruze that have helped me out so much. ]]></content:encoded>
			<link>http://www.gooruze.com/members/mallory-smith/blog/116175/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/mallory-smith/blog/116175/</guid>
			<pubDate>Tue, 19 Feb 2008 06:26:02 -0800</pubDate>
		</item>
		<item>
			<title>How is this possible?</title>
			<author>mallory-smith</author>
			<description>I revamped a failing Adwords campaign as my first try at PPC. After reading books on strategy and trying different plans, I launched the campaign and it did well in my opinion. Online it looked like my clicks were up as well as my CTR. It also even looked like I was saving money. But when it came down to ...</description>
			<content:encoded><![CDATA[I revamped a failing Adwords campaign as my first try at PPC. After reading books on strategy and trying different plans, I launched the campaign and it did well in my opinion. Online it looked like my clicks were up as well as my CTR. It also even looked like I was saving money. But when it came down to it, we really weren't having as many impressions. So, I just figured that was because I narrowed down my keywords using the search restrictions (broad, exact, etc). In my opinion, I have a good campaign, just not the conversions I need. Does anyone have any tricks up their sleeves that they would be willing to lend a fledgling Adwords addict like myself?]]></content:encoded>
			<link>http://www.gooruze.com/members/mallory-smith/blog/105145/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/mallory-smith/blog/105145/</guid>
			<pubDate>Wed, 24 Oct 2007 12:07:52 -0700</pubDate>
		</item>
		<item>
			<title>Pointless?</title>
			<author>mallory-smith</author>
			<description>I just read an article about Twitter so I set up an account. How does this thing work? I can image myself really liking Twitter, but I don't have any friends who have it, and frankly, I don't care that much about what strangers are doing all day. No me gusta.</description>
			<content:encoded><![CDATA[I just read an article about Twitter so I set up an account. How does this thing work? I can image myself really liking Twitter, but I don't have any friends who have it, and frankly, I don't care that much about what strangers are doing all day. No me gusta.]]></content:encoded>
			<link>http://www.gooruze.com/members/mallory-smith/blog/102887/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/mallory-smith/blog/102887/</guid>
			<pubDate>Wed, 17 Oct 2007 11:26:52 -0700</pubDate>
		</item>
		<item>
			<title>I'm getting the hang of this...</title>
			<author>mallory-smith</author>
			<description>It's true, I am. A month ago, search engine marketing was foreign to me, and by reading blogs, books and pretty much anything I could get my hands on, I started to gain a better grasp of the principles behind the subject. This site is such a valuable tool for me - I check it every chance I get. So, ...</description>
			<content:encoded><![CDATA[It's true, I am. A month ago, search engine marketing was foreign to me, and by reading blogs, books and pretty much anything I could get my hands on, I started to gain a better grasp of the principles behind the subject. This site is such a valuable tool for me - I check it every chance I get. So, if anyone has any helpful tips for someone starting out in the field, send them my way! ]]></content:encoded>
			<link>http://www.gooruze.com/members/mallory-smith/blog/102619/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/mallory-smith/blog/102619/</guid>
			<pubDate>Wed, 17 Oct 2007 07:10:57 -0700</pubDate>
		</item>
</channel>
</rss>
