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	<title>jmajka's Gooruze Blog</title>
	<link>http://www.gooruze.com/members/jmajka/blog/</link>
	<description>jmajka's Gooruze Blog</description>
	<copyright>Copyright 2008 Gooruze</copyright>
	<language>en-uk</language>
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			<title>New Podcast with Jean Foster, VP Marketing at BT Americas</title>
			<author>jmajka</author>
			<description>Hi all, I want to share with everyone a podcast I did this morning with Jean Foster. Jean is the VP Marketing for BT Americas - http://www.linkedin.com/in/jeanfoster, a division of global telecom powerhouse British Telecom - http://www.btglobalservices.com/business/us/en/index.html. She shares best practices on marketing strategy, competing against bigger rivals (Verizon! AT&amp;amp;T!), merging marketing departments from acquired companies, integrating social media into ...</description>
			<content:encoded><![CDATA[Hi all, I want to share with everyone a podcast I did this morning with Jean Foster. Jean is <a href="http://www.linkedin.com/in/jeanfoster">the VP Marketing for BT Americas</a>, a division of global telecom powerhouse <a href="http://www.btglobalservices.com/business/us/en/index.html">British Telecom</a>. She shares best practices on marketing strategy, competing against bigger rivals (Verizon! AT&amp;T!), merging marketing departments from acquired companies, integrating social media into a large enterprise B2B marketing and sales strategy and how to sell social media to internal audiences.<br /><center><br /><embed src="http://www.blogtalkradio.com/mediaplayer.swf?displayheight=&amp;file=http://www.blogtalkradio.com%2fgotostrategic%2fplay_list.xml?show_id=261653&amp;autostart=false&amp;shuffle=false&amp;volume=80&amp;corner=rounded&amp;callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx&amp;width=180&amp;height=152" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" wmode="transparent" menu="false" height="152" width="180"></embed><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMTkzMzkzMDk5NTMmcHQ9MTIxOTMzOTMyOTYwOSZwPTEyMzIwMSZkPSZuPSZnPTE=.gif" border="0" height="0" width="0" /><br /></center><br />Full disclosure: Jean selected my employer, Strategic Communications Group, to develop and execute targeted campaigns to support her marketing and sales initiatives. Check out BT America's<a href="http://mosske.blogspot.com/"> sustainability blog</a> and their <a href="http://www.twitter.com/securethinking">managed security services Twitter feed</a>.<br /><br />How do you think BT is doing?]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122763/</link>
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			<pubDate>Thu, 21 Aug 2008 10:25:00 -0700</pubDate>
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			<title>Marvin Gaye Commercial</title>
			<author>jmajka</author>
			<description>I've was watching the Olympics last night and saw a commercial from Nike featuring Marvin Gaye singing the National Anthem. It's a spectacular version and I blogged about it earlier in the year after seeing it referenced on a Twitter feed.

Here is the link to my earlier post that has the full length version: http://majka.blogspot.com/2008/04/marvin-gaye-sings-national-anthem.html - http://majka.blogspot.com/2008/04/marvin-gaye-sings-national-anthem.html

Check out the the ...</description>
			<content:encoded><![CDATA[I've was watching the Olympics last night and saw a commercial from Nike featuring Marvin Gaye singing the National Anthem. It's a spectacular version and I blogged about it earlier in the year after seeing it referenced on a Twitter feed.<br /><br />Here is the link to my earlier post that has the full length version: <a href="http://majka.blogspot.com/2008/04/marvin-gaye-sings-national-anthem.html">http://majka.blogspot.com/2008/04/marvin-gaye-sings-national-anthem.html</a><br /><br />Check out the the video and tell me that's not the best version of the national anthem ever.<br /><br />Here is the Nike Version:<br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/rbZTmcIfdBQ&amp;color1=11645361&amp;color2=13619151&amp;hl=en&amp;fs=1"><param name="wmode" value="transparent"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/rbZTmcIfdBQ&amp;color1=11645361&amp;color2=13619151&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" height="344" width="425"></embed></object><br /><br /><br />Anyway, it occurred to me that the advertising agency and/or Nike must have come across this video in the same way I did, via social media and only then decided to make a commercial around it. It would be very interesting to learn how the creative ad types sourced their idea- an interesting case study on the impact of social media and the long tail.<br /><br />What do you think?]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122551/</link>
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			<pubDate>Wed, 13 Aug 2008 06:27:00 -0700</pubDate>
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			<title>So, am I a prosumer?</title>
			<author>jmajka</author>
			<description>Lately, I've been struggling with the conflicting demands on my time. Participating in social networks is a key part of my job and how I present myself professionally, and even socially. However, since the key to effective participation is the creation of interesting valuable content, how do I participate when I prefer to voraciously consume content, rather than spit new ...</description>
			<content:encoded><![CDATA[Lately, I've been struggling with the conflicting demands on my time. Participating in social networks is a key part of my job and how I present myself professionally, and even socially. However, since the key to effective participation is the creation of interesting valuable content, how do I participate when I prefer to voraciously consume content, rather than spit new stuff out.<br /><br />For example, today I read:<br /><a href="http://www.washingtonpost.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">washingtonpost</span>.com</a><br /><a href="http://nytimes.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_1">nytimes</span>.com</a><br /><a href="http://RCRnews.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">RCRnews</span>.com</a><br /><a href="http://economist.com">economist.com</a><br /><a href="http://chrisbrogan.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">chrisbrogan</span>.com</a><br />three slide shows on <a href="http://fastcompany.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_4">fastcompany</span>.com</a><br /><a href="http://slate.com">slate.com</a><br />(and yes, I read a story about Brett <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Farve</span> too)<br /><a href="http://cparente.wordpress.com/2008/08/06/kaminsky-officially-reveals-dns-flaw-at-black-hat/">Chris <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Parente's</span> blog post about Black Hat</a><br /><a href="http://socialtimes.com"><span class="blsp-spelling-error" id="SPELLING_ERROR_7">socialtimes</span>.com</a><br />(usually I'm perusing my twitter, <span class="blsp-spelling-error" id="SPELLING_ERROR_8">facebook</span> and <span class="blsp-spelling-error" id="SPELLING_ERROR_9">friendfeed</span> accounts too)<br /><br />I've read ten or so emails that required a reply, skimmed another 50 or so (ignoring at least another 100).<br /><br />I was in a two hour plus meeting as well.<br /><br />I worry about all the marketing and technology people toiling away at corporations that are being forced by over eager consultants to blog, blog, blog, twit, twit, twit and  comment, comment, comment. Is it a reasonable expectation that these folks, who haven't been required to write large amounts of compelling content, will be able to do it? Is there anyone developing remedial classes on how to be creative or how to communicate? Are some folks going to be permanently at a charisma disadvantage in the Darwinian social media world? Is part of the value of PR consultant recommending who should blog and who shouldn't?<br /><br />I don't lack for personality, and I still have moments when I stare at the empty white box and wonder what to write about. Maybe my problem is that it's August. What do you think?]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122397/</link>
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			<pubDate>Thu, 07 Aug 2008 13:02:00 -0700</pubDate>
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			<title>I'm a spam blogger! No, wait...</title>
			<author>jmajka</author>
			<description>I woke up this morning to find an email from Blogger that this blog had been flagged as spam. Nervous that the email was a phishing attack, I logged into my Blogger account separately and found this post on the Blogger blog:

You knew that already, and now we do too. We have now restored all accounts that were mistakenly marked ...</description>
			<content:encoded><![CDATA[I woke up this morning to find an email from Blogger that this blog had been flagged as spam. Nervous that the email was a phishing attack, I logged into my Blogger account separately and found this post on the Blogger blog:<br /><blockquote><br />You knew that already, and now we do too. <b id="o3rp">We have now restored all accounts that were mistakenly marked as spam yesterday.</b> (See: <a linkindex="14" href="http://buzz.blogger.com/2008/08/spam-fridays.html">Spam Fridays</a>)<br /><br />We want to offer our sincerest apologies to affected bloggers and their readers. We’ve tracked down the problem to a bug in our data processing code that locked blogs even when our algorithms concluded they were not spam. We are adding additional monitoring and process checks to ensure that bugs of this magnitude are caught before they can affect your data.<br /><br />At Blogger, we strongly believe that you own and should control your posts and other data. We understand that you trust us to store and serve your blog, and incidents like this one are a betrayal of that trust. In the spirit of ensuring that you always have access to your data, we have been working on importing and exporting tools to make it easier to back up your posts. If you'd like a <a linkindex="15" href="http://bloggerindraft.blogspot.com/2008/06/new-feature-import-and-export.html">sneak peek</a> at the Import / Export tool, you can try it out on <a linkindex="16" href="http://draft.blogger.com/">Blogger in Draft</a>.<br /><br />Our restoration today was of all blogs that were mistakenly marked as spam due to Friday's bug. Because spam fighting inherently runs the risk of false positives, your blog may have been mis-classified as spam for other reasons. If you are still unable to post to your blog today you can request a review by clicking <span style="font-style: italic;">Request Unlock Review </span>on your Dashboard.</blockquote>First, this is kind of a rookie mistake, eh? Second, this is a pretty well written, effective message that takes responsibility. Third, an email to accompany and negate the first one would have been nice and saved me some freak out time.<br /><br />What do you think?]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122313/</link>
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			<pubDate>Mon, 04 Aug 2008 06:14:00 -0700</pubDate>
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			<title>Great List of Podcasting Resources</title>
			<author>jmajka</author>
			<description>I'm not sure how many of you subscribe to Chris Brogan's RSS feed or his &quot;traditional&quot; email newsletter. I've always found Chris to be a common-sensical, well thought out source of information on social media trends, tools and tips. His latest newsletter was a valuable source of info, as always. Feel free to sign up for it here - http://www.chrisbrogan.com/.

In ...</description>
			<content:encoded><![CDATA[I'm not sure how many of you subscribe to Chris Brogan's <span class="blsp-spelling-error" id="SPELLING_ERROR_0">RSS</span> feed or his "traditional" email newsletter. I've always found Chris to be a common-<span class="blsp-spelling-error" id="SPELLING_ERROR_1">sensical</span>, well thought out source of information on social media trends, tools and tips. His latest newsletter was a valuable source of info, as always. <a href="http://www.chrisbrogan.com/">Feel free to sign up for it here</a>.<br /><br />In his latest issue, he listed a bunch of <span class="blsp-spelling-error" id="SPELLING_ERROR_2">podcasting</span> tools, some of which I've used and some I have not. With Chris's permission, here is his list:<br /><p></p><blockquote><p>Again, sticking with my goal of making all <span class="blsp-spelling-error" id="SPELLING_ERROR_3">podcasting</span> content for this  newsletter, let's give you five <span class="blsp-spelling-error" id="SPELLING_ERROR_4">podcasting</span> tools to check out. </p>  <ol><li><a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323734&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323734&amp;736272=3233&amp;747970=6874&amp;66=30"><span class="blsp-spelling-error" id="SPELLING_ERROR_5">Odeo</span></a>.  Want a simple way to record a podcast on your computer? This is about as simple  as it gets.  </li><li><a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323735&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323735&amp;736272=3233&amp;747970=6874&amp;66=30">Audacity</a>.  This is the opposite of easy, but it's very flexible, and a <span class="blsp-spelling-error" id="SPELLING_ERROR_6">podcaster's</span> best  free multi-platform audio editing tool.  </li><li><a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323736&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323736&amp;736272=3233&amp;747970=6874&amp;66=30"><span class="blsp-spelling-error" id="SPELLING_ERROR_7">TubeMogul</span></a>.  You've recorded a video and you want to put it in more places than just <span class="blsp-spelling-error" id="SPELLING_ERROR_8">YouTube</span>?  This is your tool.  </li><li><a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323737&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323737&amp;736272=3233&amp;747970=6874&amp;66=30">Flip  Video Camera</a>. For cheap money, this is the tool of choice for SIMPLE video  recording. Nearly indestructible, easy to use, and I would buy these for every  field employee or remote sales person, if that was a need.  </li><li><a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323738&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323738&amp;736272=3233&amp;747970=6874&amp;66=30">Blog  Talk Radio</a>. Want a simple way to record a live audio podcast with multiple  guests, callers, etc? <span class="blsp-spelling-error" id="SPELLING_ERROR_9">BlogTalkRadio</span> is the reigning champion at present,  followed closely by <a title="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323739&amp;736272=3233&amp;747970=6874&amp;66=30" href="http://tk.publicaster.com/DC/ctr.aspx?6C6164=32363233323739&amp;736272=3233&amp;747970=6874&amp;66=30"><span class="blsp-spelling-error" id="SPELLING_ERROR_10">TalkShoe</span></a>.  Both are great. </li></ol> <p>There you have it. Five for the <span class="blsp-spelling-error" id="SPELLING_ERROR_11">podcasters</span>. (Sure, if you're already  <span class="blsp-spelling-error" id="SPELLING_ERROR_12">podcasting</span>, you probably know about all these. What would an ADVANCED 5 tools  be? You tell me!)</p></blockquote><p> </p>As some of you know, I started a quasi-<span class="blsp-spelling-error" id="SPELLING_ERROR_13">podcasting</span> series of interviews and events with marketers last year and conducted interviews into this year. You can search <a href="http://www.youtube.com/user/StrategicComms"><span class="blsp-spelling-error" id="SPELLING_ERROR_14">YouTube</span></a>, <a href="http://video.google.com/videoplay?docid=-1758245056096884205&amp;q=jeff+majka&amp;ei=Zj-OSJK7AYa64gK71tGQCA&amp;hl=en"><span class="blsp-spelling-error" id="SPELLING_ERROR_15">GoogleVideo</span></a> and <a href="http://www.blogtalkradio.com/gotostrategic"><span class="blsp-spelling-error" id="SPELLING_ERROR_16">BlogTalkRadio</span></a>, or find them on <a href="http://gotostrategic.com/site/index.php/site/straight/">my company's website</a>. I'm starting up a new list of people to interview over the next few months, as I'm intrigued by the impact of social media on marketing budgets. Social media, as I'm sure most of you know, has shifted from a plaything of nerds to a seriously powerful tool for business communications.<br /><br />Two questions:<br /><br />1) are there other tools besides the ones Chris listed that you find valuable?<br /><br />2) after listening/viewing my interviews, it occurred to me that a year ago all of them admitted to reviewing social media tools but none had funded any programs. What new questions do you think I should ask senior marketing executives? How many social media programs do you think have been funded...and at what budget level? Should PR and social media be integrated or kept separate? How about social media efforts and the sales team?]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122168/</link>
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			<pubDate>Mon, 28 Jul 2008 11:46:00 -0700</pubDate>
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			<title>Friday's Links of Social Media Stuff</title>
			<author>jmajka</author>
			<description>Yikes, it's Friday and I haven't posted this week! We all know that one of the keys to social media success is meaty content delivered frequently. Boy have I been falling down on the job. So, other that pointing out that my Facebook page is &quot;all new&quot; and stuff, here are a few interesting links I found this week.

Check out ...</description>
			<content:encoded><![CDATA[Yikes, it's Friday and I haven't posted this week! We all know that one of the keys to social media success is meaty content delivered frequently. Boy have I been falling down on the job. So, other that pointing out that my <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Facebook</span> page is "all new" and stuff, here are a few interesting links I found this week.<br /><br /><a href="http://www.new.facebook.com/profile.php?id=685796202">Check out the new layout of <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Facebook</span> (feel free to friend me).</a><br /><br />Dennis McDonald has <a href="http://www.ddmcd.com/managing-technology/associations-and-social-media-are-only-human.html">another compelling post about the impact of social media on the association world</a>.<br /><br />Mary Fletcher Prince shares <a href="http://fletcherprince.com/blog2/2008/07/21/new-media-marketing-trumps-the-recession/">her thoughts about a <span class="blsp-spelling-error" id="SPELLING_ERROR_2">PRNews</span> survey that shows that senior marketers are planning on increasing budgets for digital marketing in the next year </a>while ad spending falls and traditional PR remains stable.<br /><br /><br />My firm announced<a href="http://gotostrategic.com/site/index.php/site/news_single/market_wise_and_strategic_communications_group_strike_up_partnership_to_ext/#When:19:41:02Z"> a partnership with Market Wise</a>, a Internet marketing consultancy, in order to more close tie-in and align our PR/social media activities with our clients' online marketing, lead generation and sales cycle management programs.<br /><br />And finally, a big shout out to Geoff Livingston as <a href="http://www.livingstonbuzz.com/2008/07/21/top-ten-reasons-why-i-sold-out/">he sold his firm, Livingston Communications, to the Social Media Group earlier this week</a>. Congratulations, man!]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/122106/</link>
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			<pubDate>Fri, 25 Jul 2008 10:25:00 -0700</pubDate>
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			<title>My Official Twittter Summize Post</title>
			<author>jmajka</author>
			<description>Here is the now famous post on Twitter's blog: Twitter Blog: Finding A Perfect Match - http://blog.twitter.com/2008/07/finding-perfect-match.html.

A few quick thoughts: I think this is a good move and I think there will be a lot more matching, merging and acquiring in the months to come. There are a lot of really interesting social media tools out there but none are ...</description>
			<content:encoded><![CDATA[Here is the now famous post on Twitter's blog: <a href="http://blog.twitter.com/2008/07/finding-perfect-match.html">Twitter Blog: Finding A Perfect Match</a>.<br /><br />A few quick thoughts: I think this is a good move and I think there will be a lot more matching, merging and acquiring in the months to come. There are a lot of really interesting social media tools out there but none are perfect and/or as fully featured as we'd like. Rather than spend money to develop these features, its becomes smarter to buy them.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/121808/</link>
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			<pubDate>Tue, 15 Jul 2008 12:48:00 -0700</pubDate>
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			<title>Google Political Video Search</title>
			<author>jmajka</author>
			<description>Google is rolling out a new service that should be interesting. It's a video search tool that parses the text of political speeches and makes it searchable. Here is the link to the announcement on Google's blog:

http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html - http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html

Here is a snippet of what they say:
Our teams have been working to develop tools to make it easier for people to ...</description>
			<content:encoded><![CDATA[Google is rolling out a new service that should be interesting. It's a video search tool that parses the text of political speeches and makes it <span class="blsp-spelling-error" id="SPELLING_ERROR_0">searchable</span>. Here is the link to the announcement on <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Google's</span> blog:<br /><br /><a href="http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html">http://googleblog.blogspot.com/2008/07/in-their-own-words-political-videos.html</a><br /><br />Here is a snippet of what they say:<br /><blockquote>Our teams have been working to develop tools to make it easier for people to track election-related information. A few months back, <span class="blsp-spelling-error" id="SPELLING_ERROR_2">YouTube</span> encouraged everyone to participate in the discussion process through the CNN/<span class="blsp-spelling-error" id="SPELLING_ERROR_3">YouTube</span> debates, Google Checkout offered an easy and fast way for individuals to make contributions to political candidates, and the Geo team created maps and layers to inform voters during elections.<br /><br />Today, the Google speech team (part of Google Research) is launching the Google Elections Video Search gadget, our modest contribution to the electoral process. With the help of our speech recognition technologies, videos from <span class="blsp-spelling-error" id="SPELLING_ERROR_4">YouTube's</span> Politicians channels are automatically transcribed from speech to text and indexed. Using the gadget you can search not only the titles and descriptions of the videos, but also their spoken content. Additionally, since speech recognition tells us exactly when words are spoken in the video, you can jump right to the most relevant parts of the videos you find. Here's a look:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_d-hnvM5wfnc/SH0BysPNr2I/AAAAAAAAAFM/CelZpWJ55l0/s1600-h/screen-shot-final-final.jpg+%28image%29.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp2.blogger.com/_d-hnvM5wfnc/SH0BysPNr2I/AAAAAAAAAFM/CelZpWJ55l0/s400/screen-shot-final-final.jpg+%28image%29.jpg" alt="" id="BLOGGER_PHOTO_ID_5223333113199701858" border="0" /></a></blockquote><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_d-hnvM5wfnc/SH0BysPNr2I/AAAAAAAAAFM/CelZpWJ55l0/s1600-h/screen-shot-final-final.jpg+%28image%29.jpg"></a><br /><br />Kind of cool, eh? I mean, if you are really big political nerd, that is...]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/121811/</link>
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			<pubDate>Tue, 15 Jul 2008 12:39:00 -0700</pubDate>
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			<title>The Air Farce</title>
			<author>jmajka</author>
			<description>Looks like our Air Force is being run by idiots. It's probably not their fault that the current war has no need for strategic bombing or air supremacy fighters. But you'd think that they'd at least take the free time this generates to improve themselves. You know, streamline procurement regulations, develop new strategies and technologies that are actually useful in ...</description>
			<content:encoded><![CDATA[Looks like our Air Force is being run by idiots. It's probably not their fault that the current war has no need for strategic bombing or air supremacy fighters. But you'd think that they'd at least take the free time this generates to improve themselves. You know, streamline procurement regulations, develop new strategies and technologies that are actually useful in defeating our enemies, stuff like that.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_d-hnvM5wfnc/SHUaCs8-0SI/AAAAAAAAAE0/2opK4Vk4VkM/s1600-h/usaf.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://bp3.blogger.com/_d-hnvM5wfnc/SHUaCs8-0SI/AAAAAAAAAE0/2opK4Vk4VkM/s200/usaf.jpg" alt="" id="BLOGGER_PHOTO_ID_5221107976734953762" border="0" /></a>Most of you are probably unaware that the <a href="http://www.af.mil/">Air Force</a> has <a href="http://www.nytimes.com/2008/07/10/business/10tanker.html?hp">a very old fleet of refueling tankers.</a> Most of these planes were built back in the 1950's and 1960's. Most of them are going to fall out of the sky soon, and the ones that don't are extremely fuel inefficient. There is a strong argument for making the capital investment ($100B over 20 years) in replacing the fleet with new planes.<br /><br />Now, there are only two companies that make big planes these days. This fact you may have heard before. The two are <a href="http://www.boeing.com/">Boeing</a> and <a href="http://www.airbus.com/en/">Airbus</a>. Boeing is an American company and Airbus is a British, French, German conglomerate. Airbus is also partnering with <a href="http://www.northropgrumman.com/">Northrop Grumman</a> (an American company) to help build and service their planes.<br /><br />The Air Force held a competition to select one company to build the new fleet. <a href="http://www.usatoday.com/money/industries/manufacturing/2003-05-23-boeing_x.htm">They picked Boeing</a>. Airbus/<span class="blsp-spelling-error" id="SPELLING_ERROR_0">Northop</span> complained and the Air Force overruled them. Then Boeing got <a href="http://www.channelnewsasia.com/stories/afp_world_business/view/133313/1/.html">caught bribing the chief procurement officer at the Air Force</a>. The Air Force decided on a do over. This time, Airbus/<span class="blsp-spelling-error" id="SPELLING_ERROR_1">Northop</span> won and Boeing complained. Then the <a href="http://www.usatoday.com/news/military/2007-10-18-b-52-flight_N.htm">Air Force secretary and his chief of staff got fired.</a> The Government Accounting Office issued a <a href="http://seattletimes.nwsource.com/html/localnews/2008004406_apwaboeingtankerwhatsnext.html">report complaining about irregularities in the selection process</a>. Today, the Secretary of Defense said <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/07/09/AR2008070901767.html?hpid=topnews">there was going to be another do over, but this time his office, not the Air Force, would run the process.</a><br /><br />Most people I meet around the country think DC is full of corrupt politicians, bureaucrats and lobbyists. I say, "no, no, we have a bad rap- we're selfless patriots doing the people's business." They complain about the revolving door between government and industry, and I say, "no, no, you don't understand. It's not like that" Then they point to the tanker deal and I don't have anything to say. It's embarrassing. What a debacle.]]></content:encoded>
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			<pubDate>Wed, 09 Jul 2008 12:18:00 -0700</pubDate>
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			<title>I'm an info-addict</title>
			<author>jmajka</author>
			<description>I've noticed for a long time now that it takes me longer to get certain things done nowadays than it used to. Writing and reading online are frequently interrupted by emails, cell phone calls, Twits, etc. I've spent the better part of the last two weeks writing, and re-writing proposals for work. In order to get this process completed, I've ...</description>
			<content:encoded><![CDATA[I've noticed for a long time now that it takes me longer to get certain things done nowadays than it used to. Writing and reading online are frequently interrupted by emails, cell phone calls, Twits, etc. I've spent the better part of the last two weeks writing, and re-writing proposals for work. In order to get this process completed, I've had to shut down Twitter, turn off my cell, avoid my blog, and log out of Google Reader. I think I'm an info-addict.<br /><br />I read <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Wikipedia</span> voluntarily and with no real purpose. A simple Google search for research on e34 BMW's will send me on a half hour mindless trip through the <span class="blsp-spelling-error" id="SPELLING_ERROR_1">blogosphere</span> clicking here and clicking there and ending up on a graduate student paper on political intrigues between the <a href="http://www.blogger.com/en.wikipedia.org/wiki/Guelphs_and_Ghibellines"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">Guelfs</span> and the <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Ghibellines</span></a> in the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">Twelfth</span> century Holy Roman Empire. Clearly, I have a problem.<br /><br />We all do, really. Technology has been designed to get us all the information all the time. We don't need it, but it's there now. It's inescapable.<br /><br /><a href="http://online.wsj.com/article/SB121538872997031145.html">Gordon <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Gravitz</span> of the Wall Street Journal has an article about information overload </a>and some of the steps being taken to deal with it. Here is a quote:<br /><p class="times"></p><blockquote><p class="times">Warning: On average, knowledge workers change activities every three minutes, usually because they're distracted by email or a phone call. It then takes almost half an hour to get back to the task once attention is lost. So if you're trying to read this column at the office or within range of your mobile device, what should be a few minutes can take much longer. Consider the rest of this article an 800-word test of your ability to maintain attention.</p> <p class="times">A decline in our ability to focus is a side effect of the otherwise powerful tools we use to gather and analyze information. A new organization has just been launched, the Information Overload Research Group, whose founders include executives from companies such as Microsoft, Google, IBM and Intel. These are the very companies that have done the most to create the information tools that undermine our ability to focus; indeed, an initiative from them to address too much information could be compared to video-game programmers launching a line of Zen meditation centers. Still, it's encouraging that the most information-intense companies are trying to overcome their own overload.</p></blockquote><p class="times"></p>I know now that there is no way I can absorb all the information provided for me. Even bookmarking and crowd sourcing websites are of limited value- I see too much "majority rules" bias in them. I have to be very disciplined about what I read, and why. I don't think that a software filter will be able to do this very human task. Many human beings aren't going to be able to discipline themselves, and will still have a need for trusted authorities.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/121585/</link>
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			<pubDate>Mon, 07 Jul 2008 12:55:00 -0700</pubDate>
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			<title>Even Crotchedy Old Media Critics Get Social Media Now</title>
			<author>jmajka</author>
			<description>Check out the mea culpa from Media reporter Jon Friedman at MarketWatch here.
Time magazine was spot-on, dead-bang correct when it named &quot;You&quot; as its Person of the Year for 2006. I knocked the inspired choice, and I was way off base. Read that column.

Time Warner's Time magazine was clearly ahead of its time.

There's no doubt by now that these 21st ...</description>
			<content:encoded><![CDATA[Check out the <span class="blsp-spelling-error" id="SPELLING_ERROR_0">mea</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_1">culpa</span> from Media reporter <a href="http://www.marketwatch.com/news/story/admit-time-right-about-you/story.aspx?guid=%7BA2ED9BC2%2DB3BF%2D411E%2D812C%2D0EC72E842A1A%7D">Jon Friedman at <span class="blsp-spelling-error" id="SPELLING_ERROR_2">MarketWatch</span> here</a>.<br /><blockquote>Time magazine was spot-on, dead-bang correct when it named "You" as its Person of the Year for 2006. I knocked the inspired choice, and I was way off base. <a href="http://www.marketwatch.com/News/Story/al-gore-times-person-year/story.aspx?guid=%7B5FEEFAE8%2DB39A%2D41A5%2D9DC6%2D58914AF53111%7D">Read that column.</a><br /><br />Time Warner's Time magazine was clearly ahead of its time.<br /><br />There's no doubt by now that these 21st century user-driven innovations -- <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Facebook</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Friendster</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Google's</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_6">YouTube</span>, News Corp.'s  <span class="blsp-spelling-error" id="SPELLING_ERROR_7">MySpace</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_8">LinkedIn</span>, Yelp (oh, yes) and others -- are taking over the way people communicate with one another. (News Corp. is the parent company of <span class="blsp-spelling-error" id="SPELLING_ERROR_9">MarketWatch</span>, publisher of this column.)<br /><br />Back then, I viewed the "You" cover -- designed to connect the dots between <span class="blsp-spelling-error" id="SPELLING_ERROR_10">YouTube</span> and the other social-networking Internet sites -- as a mere publicity stunt on Time's part. What was I thinking? A major magazine engaging in a publicity stunt? Perish the thought. </blockquote>Clearly, we're at the point where even the late adopters are on board. I've had multiple meetings over the last few months with some of the largest companies on earth about how to socially network internal and external communications, sales support, lead nurturing, and other marketing type activities. Even a year ago, the subject of social media would have come up and been immediately dismissed. Now, it's an integral part of any PR/marketing plan.<br /><br />You and your audience remain the same. The old channels of communications have disappeared. Now they are replaced with new disaggregated media. You have to grow and strengthen your own communications networks using all the new tools to distribute the best engaging, educating and entertaining content you can develop.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/121107/</link>
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			<pubDate>Fri, 20 Jun 2008 10:46:00 -0700</pubDate>
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			<title>Straight to the Point- Now with Three Columns!</title>
			<author>jmajka</author>
			<description>As you may have noticed, I now have three columns on this blog. I bet you are wondering, wow, that's exciting, why did he do that?

Well, let me tell you.

I have been of the opinion that the content of blog determine, in part, its value. Content, in my case, is the words that communicate an idea. The main idea of ...</description>
			<content:encoded><![CDATA[As you may have noticed, I now have three columns on this blog. I bet you are wondering, wow, that's exciting, why did he do that?<br /><br />Well, let me tell you.<br /><br />I have been of the opinion that the content of blog determine, in part, its value. Content, in my case, is the words that communicate an idea. The main idea of my blog is to highlight the fundamental changes going on the public relations industry as it is transformed by the impact of so-called web 2.0 technology (social media, blogs, twitter, etc) from the slightly critical perspective of a early mainstream adopter. As you can tell, I'll post about technology and business news as well, but this is the main thrust of the blog.<br /><br />So why, three columns? When I started up this blog over a year ago, I wanted to make sure the focus was on the words, so I avoided any templates that were too graphics heavy. I picked a plain vanilla <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Minima</span> Lefty template from Blogger. It's simple and clean. Now, I've added a bunch of widgets and other crap to the site over time that have pushed that content <span class="blsp-spelling-error" id="SPELLING_ERROR_1">waaay</span> down the page, which kind of bothered me.<br /><br />The other day, one of our client teams was asking if anyone know anything about converting a two column Blogger template into a three column one. I volunteered to be the guinea pig. Voila!<br /><br />Just for your edification, a step by step is located here: <a href="http://bguide.blogspot.com/2008/03/3-columns-minima-left-and-right.html">http://bguide.blogspot.com/2008/03/3-columns-minima-left-and-right.html</a><br /><br />It's actually a fairly simple process, but since I'm almost completely ignorant of coding above a very simple level, it took me about two hours. If you have any skill at all, block out about five minutes.<br /><br />So, tell me what you think? Better? Worse? Should I add color? Should I stop blogging? ;)]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/120477/</link>
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			<pubDate>Fri, 30 May 2008 07:16:00 -0700</pubDate>
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			<title>Steve Jobs Wants to Know Where You Are, Right Now.</title>
			<author>jmajka</author>
			<description>A couple of data points today that strike me as interesting.

1. Apple is looking at launching a mobile iTunes. Read the story on the NY Times. - http://bits.blogs.nytimes.com/2008/05/19/apple-wants-more-mobile-music-from-labels/

2. Juniper released a report on Location Based Services - http://digitalmedia.strategyeye.com/article/AW0FGqk0UlU/2008/05/16/mobile_web_20_market_to_generate_usd224bn_in_2013/nsl/xS1Bc1kstVYS(LBS), or mobile web 2.0, and stated that the market is expected to grow to $22.4 billion by 2013 from $5.5 billion this ...</description>
			<content:encoded><![CDATA[A couple of data points today that strike me as interesting.<br /><br />1. Apple is looking at launching a mobile <span class="blsp-spelling-error" id="SPELLING_ERROR_0">iTunes</span>. <a href="http://bits.blogs.nytimes.com/2008/05/19/apple-wants-more-mobile-music-from-labels/">Read the story on the NY Times. </a><br /><br />2. <a href="http://digitalmedia.strategyeye.com/article/AW0FGqk0UlU/2008/05/16/mobile_web_20_market_to_generate_usd224bn_in_2013/nsl/xS1Bc1kstVYS">Juniper released a report on Location Based Services </a>(LBS), or mobile web 2.0, and stated that the market is expected to grow to $22.4 billion by 2013 from $5.5 billion this year.<br /><br />Quote:<br /><blockquote>"Combining the power of the social network map - namely: 'who I know, how I know and where I know' - with that of mobility, presents the greatest opportunity for revenue generation," Juniper Research analyst Ian Chard.</blockquote>LBS raises some <span class="blsp-spelling-error" id="SPELLING_ERROR_1">ickey</span> privacy issues amongst a lot of people. Apple was the first company to popularize a paid, closed, <span class="blsp-spelling-error" id="SPELLING_ERROR_2">DRM</span> protected music service, which used to be a hot button issue. If anyone can sell people on 100% spatial transparency and make them pay for it, it's Steve Jobs and company.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/120136/</link>
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			<pubDate>Mon, 19 May 2008 09:25:00 -0700</pubDate>
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			<title>Networx's First Big Deal- Qwest Down for the Count?</title>
			<author>jmajka</author>
			<description>It looks like we have the first really big task order out of the Networx contract- $679m from DHS for Verizon. Here is the write up from FierceTelecom: - http://www.fiercetelecom.com/?utm_medium=nl&amp;amp;utm_source=internal&amp;amp;cmp-id=EMC-NL-FT&amp;amp;dest=FT
The federal government's Networx Universal project is finally yielding some revenue for telcos. The Department of Homeland Security awarded about $679 million worth of work from a $1 billion, 10-year contract ...</description>
			<content:encoded><![CDATA[<blockquote></blockquote>It looks like we have the first really big task order out of the <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Networx</span> contract- $679m from <span class="blsp-spelling-error" id="SPELLING_ERROR_1">DHS</span> for Verizon. Here is the write up from <a href="http://www.fiercetelecom.com/?utm_medium=nl&amp;utm_source=internal&amp;cmp-id=EMC-NL-FT&amp;dest=FT"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">FierceTelecom</span>:</a><br /><blockquote>The federal government's <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Networx</span> Universal project is finally yielding some revenue for <span class="blsp-spelling-error" id="SPELLING_ERROR_4">telcos</span>. The Department of Homeland Security awarded about $679 million worth of work from a $1 billion, 10-year contract to Verizon Communications, with potentially another $292 million from the contract going to AT&amp;T as a back-up service provider. The <span class="blsp-spelling-error" id="SPELLING_ERROR_5">DHS</span> deal involves more than 5,000 employees and 22 different agencies. Verizon will consolidate multiple wide area network architectures on a secure <span class="blsp-spelling-error" id="SPELLING_ERROR_6">IP</span> infrastructure.<br /><br />Perhaps the contract will be an ice-breaker between government agencies and the carriers authorized to bid on <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Networx</span> Universal deals. Since carriers received authorization more than a year ago, very few <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Networx</span> contracts have been drawn up. The <span class="blsp-spelling-error" id="SPELLING_ERROR_9">telecom</span> industry has been expecting that would change as this year plays out. The <span class="blsp-spelling-error" id="SPELLING_ERROR_10">DHS</span> deal is the largest <span class="blsp-spelling-error" id="SPELLING_ERROR_11">Networx</span> contract awarded thus far.</blockquote><br />And here is <a href="http://www.networkworld.com/news/2008/051408-verizon-federal-network.html">some more indepth analysis from NetworkWorld</a>:<br /><blockquote>Verizon Business has captured one of the largest federal network deals of 2008: a 10-year contract to provide managed network and security services to the U.S. Department of Homeland Security that is valued at $678.5 million. AT&amp;T Government Solutions is the secondary provider for the project, dubbed OneNet, winning a 10-year contract worth an estimated $292 million.<br /><br />Losing out on this much-anticipated deal was Qwest Communications. </blockquote>If the government is going to split the deals between Verizon and AT&amp;T that doesn't leave much business left over for Qwest, does it? Qwest is going to have to be more creative, more aggressive and bang the drum very, very loudly in order to get any kind of traction.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/120053/</link>
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			<pubDate>Thu, 15 May 2008 08:33:00 -0700</pubDate>
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			<title>Links: Al Gore and Digg</title>
			<author>jmajka</author>
			<description>A couple of interesting links, thanks to my crack research staff ;)

Holly Sanders writes in the NY Post (always a great read) that Online Ad Spending Estimates Drop for Social Nets - http://www.nypost.com/seven/05142008/business/online_ad_spending_estimates_drop_for_so_110826.htm.
Web ad tracker eMarketer cut its ad spending estimates for Facebook, MySpace and other social-networking sites amid growing questions over whether such sites will attract major ad dollars. ...</description>
			<content:encoded><![CDATA[A couple of interesting links, thanks to my crack research staff ;)<br /><br />Holly Sanders writes in the NY Post (always a great read) that <a href="http://www.nypost.com/seven/05142008/business/online_ad_spending_estimates_drop_for_so_110826.htm">Online Ad Spending Estimates Drop for Social Nets</a>.<br /><blockquote>Web ad tracker <span class="blsp-spelling-error" id="SPELLING_ERROR_0">eMarketer</span> cut its ad spending estimates for <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Facebook</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_2">MySpace</span> and other social-networking sites amid growing questions over whether such sites will attract major ad dollars. </blockquote><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Hmmm</span>. You can just hear the valuations for <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Facebook</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Digg</span>, etc sliding down the garbage disposal, right?<br /><br />On a related note, Michael <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Arrington</span> brings our attention to the hilarious revelation in Sarah Lacey's new book that <a href="http://www.techcrunch.com/2008/05/14/report-al-gores-currenttv-offered-100-million-for-digg-in-2006/#comment-2297009">Al Gore tried to buy <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Digg</span> for $100 million</a>. My thoughts are this: if an idiot wants to buy your web 2.0 company for a large amount of money based on inflated guesstimates of your future ad revenue, let him... before the estimates are revised down.<br /><br />A bird in hand is better than...]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/120027/</link>
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			<pubDate>Wed, 14 May 2008 14:03:00 -0700</pubDate>
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			<title>How Do I Find Time to Blog?</title>
			<author>jmajka</author>
			<description>You know, one the main challenges I face with this blog is making the time to post new, valuable content to it. My employer pays me to develop new business opportunities and manage the ongoing marketing efforts for the agency. This is a full time job.

The rise of blogging and social media over the past four years or so have ...</description>
			<content:encoded><![CDATA[You know, one the main challenges I face with this blog is making the time to post new, valuable content to it. My employer pays me to develop new business opportunities and manage the ongoing marketing efforts for the agency. This is a full time job.<br /><br />The rise of blogging and social media over the past four years or so have been interesting in that they didn't really replace any of the day to day activities that I'm responsible for. I still need to network, call people, email contacts, research companies, monitor competitors, update and clean databases, maintain the website, prepare newsletters, schedule events, contribute to the agency's internal daily email, manage my relationships with my colleagues and keep abreast of the latest trends and developments in business as a whole, the technology community specifically and the PR industry too.<br /><br />Now, add in time for blogging, twittering, etc. Yes, that's adding in time. You see, blogging and participating in social networking doesn't really replace any of the above items, it enhances and supports them. Being a credible participant in the social networks I chose to join requires that I create valuable content for others to consume. That takes time and effort...and most importantly, thought. As I've said before, content is king.<br /><br />But there is a limit to how much content I can create, given all my other responsibilities. I've been posting roughly 7-<span class="blsp-spelling-error" id="SPELLING_ERROR_0">ish</span> posts a months for over a year now. That's less than twice a week. I've tried to boost my output lately and have gotten good results in terms of traffic. But I've found that blogging more is coming at the expense of other things I have to do. So I've tried to increase my productivity and blog more efficiently: <span class="blsp-spelling-error" id="SPELLING_ERROR_1">ie</span>, write drafts for several posts, so I have backups ready to go if I can't think of anything interesting to day. But I know I can get better.<br /><br />Do you have any tips/suggestions for how to blog/comment/twitter more efficiently without it becoming a time suck?]]></content:encoded>
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			<pubDate>Tue, 13 May 2008 09:30:00 -0700</pubDate>
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			<title>World Leaders as Kids, Teenagers</title>
			<author>jmajka</author>
			<description>Too funny and fascinating not to post to the old blog. Pictures of world leaders as little kids and young people!! (Found this while on Mixx - http://www.mixx.com)

http://www.crookedbrains.net/2007/08/world-leaders-youth-pictures-george-w.html - http://www.crookedbrains.net/2007/08/world-leaders-youth-pictures-george-w.html

Oh, W, buddy, what are you thinking?</description>
			<content:encoded><![CDATA[Too funny and fascinating not to post to the old blog. Pictures of world leaders as little kids and young people!! (Found this while on <a href="http://www.mixx.com">Mixx</a>)<br /><br /><a href="http://www.crookedbrains.net/2007/08/world-leaders-youth-pictures-george-w.html">http://www.crookedbrains.net/2007/08/world-leaders-youth-pictures-george-w.html</a><br /><br />Oh, W, buddy, what are you thinking?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_d-hnvM5wfnc/SCM-8j2omwI/AAAAAAAAAEs/3BmLbJyLbmI/s1600-h/bush%2B5.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp3.blogger.com/_d-hnvM5wfnc/SCM-8j2omwI/AAAAAAAAAEs/3BmLbJyLbmI/s400/bush%2B5.jpg" alt="" id="BLOGGER_PHOTO_ID_5198067605053152002" border="0" /></a>]]></content:encoded>
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			<pubDate>Thu, 08 May 2008 10:54:00 -0700</pubDate>
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			<title>MySpace Annoucing Open Data Portability?</title>
			<author>jmajka</author>
			<description>Hat tip to Nick O'Neill at Social Times - http://www.socialtimes.com/2008/05/myspace-embracing-data-portability/ for breaking the story, it looks as if MySpace is announcing that they have partnered with Yahoo, Twitter and others to have open portable profiles. TechCruch has more information here - http://www.techcrunch.com/2008/05/08/myspace-embraces-data-portability-partners-with-yahoo-ebay-and-twitter/ and shows a mock up of what it would look like while on Twitter.

This new found openness along ...</description>
			<content:encoded><![CDATA[Hat tip to  <a href="http://www.socialtimes.com/2008/05/myspace-embracing-data-portability/">Nick O'Neill at Social Times</a> for breaking the story, it looks as if <span class="blsp-spelling-error" id="SPELLING_ERROR_0">MySpace</span> is announcing that they have partnered with Yahoo, Twitter and others to have open portable profiles. <a href="http://www.techcrunch.com/2008/05/08/myspace-embraces-data-portability-partners-with-yahoo-ebay-and-twitter/"><span class="blsp-spelling-error" id="SPELLING_ERROR_1">TechCruch</span> has more information here</a> and shows a mock up of what it would look like while on Twitter.<br /><br />This <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">new found</span> openness along with the developing Open Social standard will go a long way to creating a social networking environment that doesn't require me to keep 57 <span class="blsp-spelling-error" id="SPELLING_ERROR_3">usernames</span> and passwords and create a new <span class="blsp-spelling-error" id="SPELLING_ERROR_4">friggin</span> profile every time a new app or website pops up.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/119858/</link>
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			<pubDate>Thu, 08 May 2008 07:53:00 -0700</pubDate>
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			<title>Linky, Linky, Linky...Can't You See?</title>
			<author>jmajka</author>
			<description>Hi all, busy bee here in sales land...so just a few random links that have popped onto my radar screen today.

First, Jason Falls gives his perspective on the 10th Anniversary of the Cluetrain Manifesto. Jason has some very perceptive comments. Here is a snippet:
Before I respond to the specific questions, though, a raw perspective: We’re nowhere. Social media and true ...</description>
			<content:encoded><![CDATA[Hi all, busy bee here in sales land...so just a few random links that have popped onto my radar screen today.<br /><br />First, Jason Falls <a href="Before%20I%20respond%20to%20the%20specific%20questions,%20though,%20a%20raw%20perspective:">gives his perspective on the 10<span class="blsp-spelling-error" id="SPELLING_ERROR_0">th</span> Anniversary of the <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Cluetrain</span> Manifesto</a>. Jason has some very perceptive comments. Here is a snippet:<br /><blockquote>Before I respond to the specific questions, though, a raw perspective: <p>We’re nowhere. Social media and true consumer-centric brand behavior is prevalent in the technology bubble and few other places. While adoption has been steady and progress has been made, the premise of the book <span class="blsp-spelling-error" id="SPELLING_ERROR_2">hasn</span>’t exactly “gone viral.” Businesses in general still think bottom line and “what’s in it for me,” first. Advertising still sucks, is loud and intrusive. And consumers still have little reason to trust brands, companies and even folks like me – marketers trying to connect them with products and services that fit their needs.</p> <p>I’m still a used car salesman to a lot of people. Companies are still monolithic, smoke and mirrors, money hoards with automated phone systems and customer service that has nothing to do with the customer and scantly qualifies as service.</p> <p>For a market-changing, environmental-shift of a document The <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Cluetrain</span> was, either it actually <span class="blsp-spelling-error" id="SPELLING_ERROR_4">wasn</span>’t or the majority of American businesses and consumers are just plain dumb.</p> <p>To me, The <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Cluetrain</span> is logical. Be nice. Expect it in return. Why can’t we get this, people?</p> <p>That said, some people are getting it. More every day. It’s a fight worth fighting. We’re trying to teach business and industry that they should do right because it’s the right thing to do. And someday, we’ll win. When we do, we <strong><em>all</em></strong> will.</p></blockquote><p></p>For those of you who don't know about <a href="http://en.wikipedia.org/wiki/Cluetrain">the <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Cluetrain</span></a>, get all the money you have hidden under the mattress, head down to Union Station and hand it out to passersby. Then go home, read up and form an opinion one way or the other.<br /><br />Ex-colleague, Larissa Fair, pours a little cold water on the Twitter parade with a subtly titled post, <a href="http://www.livingstonbuzz.com/blog/2008/04/30/who-cares-about-twitter/">"Who Cares About Twitter?"</a><br /><br />Chris Brogan write yet another post with 17,000 comments. <a href="http://www.chrisbrogan.com/what-tom-could-learn-from-facebook/">This time he vents about a PR idiot blind emailing a press release.</a> Hilarity ensues.<br /><br />Dennis McDonald goes <span class="blsp-spelling-error" id="SPELLING_ERROR_7">dsystopian</span> and <a href="http://www.ddmcd.com/managing-technology/what-happens-when-20-somethings-settle-down.html">foresees <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Facebook</span> fascism </a>as those crazy kids only know how to live while connected.<br /><br />And finally, the reason why social media has a cap in terms of the number of people who will embrace it. People are risk adverse and are afraid of looking like asses...which is something the Internet was <span class="blsp-spelling-corrected" id="SPELLING_ERROR_9">seemingly</span> designed to do...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_d-hnvM5wfnc/SBjGtWpLd-I/AAAAAAAAAEk/8aPBLNN8_Ow/s1600-h/internet_stupid.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://bp2.blogger.com/_d-hnvM5wfnc/SBjGtWpLd-I/AAAAAAAAAEk/8aPBLNN8_Ow/s400/internet_stupid.jpg" alt="" id="BLOGGER_PHOTO_ID_5195120652646578146" border="0" /></a>]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/119660/</link>
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			<pubDate>Wed, 30 Apr 2008 12:18:00 -0700</pubDate>
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			<title>What Does A Community Manager Do?</title>
			<author>jmajka</author>
			<description>Happy Monday Morning! There is a great post by Chris Brogan about the characteristics, requirements and expectations of a community manger. - http://www.chrisbrogan.com/on-managing-a-community/ Please read it immediately to get a sense of what a successful social community manager both does and how it define and measure success.

Here is a flavor:
Measurements I’d measure my community manager on the following:
 Responsiveness to ...</description>
			<content:encoded><![CDATA[Happy Monday Morning! There is a great post by Chris Brogan about <a href="http://www.chrisbrogan.com/on-managing-a-community/">the characteristics, requirements and expectations of a community manger.</a> Please read it immediately to get a sense of what a successful social community manager both does and how it define and measure success.<br /><br />Here is a flavor:<br /><h3></h3><blockquote><h3>Measurements</h3> <p>I’d measure my community manager on the following:</p> <ul><li> Responsiveness to communications (blog comments, emails, twitter messages and forum threads) less than 24 hours max. </li><li> Number of QUALITY blog posts read and shared via Google Reader. </li><li> Number of meaningful comments (more than a few words, on topic, pertinent to the space) on appropriate blogs, videos, and other media per month. </li><li> Overall quality of her Twitter stream ( maybe a 60/30/10 mix of industry-related / personal @ comments / and off-topic). </li><li> Engagement on our blog/community/network. (Number of subscribers, number of comments, number of links out to other blogs from our community site). </li><li> Number of quality blog posts and linking posts (probably a 40/60 split between original and linked, though some would argue for 30/70). </li><li> Eventually, number of links from other sites to our blogs and media.</li></ul> <h3>Success of the Project</h3> <p>I’d feel our community manager was a success if she accomplished the following through her efforts: </p> <ul><li> Empower the listening ability of our organization to our community’s needs and desires. </li><li> Build an awareness of our organization through non-marketing efforts, measured by favorable or at least non-negative mentions on other blogs, forums, and in Twitter. </li><li> Deliver a blog and/or media platform that’s useful to the community at large, and that grows in number of subscribers as well as engaged <span class="blsp-spelling-error" id="SPELLING_ERROR_0">commenters</span>. </li></ul> <p>Overall, I believe these efforts would be measured by an increase in attendance at our face-to-face and virtual events, an increase in subscriptions to our newsletter, and a larger blog commenting community. This would be a win to our organization, and would thus be worth the expense of another salaried employee.</p></blockquote><p> </p>Chris has outlined a strong, ROI focused definition of what a company should look for in an internal employee. Read the comments section to learn about how people are objecting- mostly about the issue of measurement.]]></content:encoded>
			<link>http://www.gooruze.com/members/jmajka/blog/119661/</link>
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			<pubDate>Mon, 28 Apr 2008 08:38:00 -0700</pubDate>
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