http://www.gooruze.com/members/davidwallace/blog/ DavidWallace's Gooruze Blog Copyright 2008 Gooruze en-uk DavidWallace Mixx announces today that they are taking their mantra of ultra-personalization to a whole new level with the launch of Mixx Communities. These Communities, described as "Mixx Groups on steroids," are much like the Groups function you may or may not already be using, however Communities allows you to "customize" by importing an image header and/or logo, choosing a custom ... http://www.gooruze.com/members/davidwallace/blog/121263/ http://www.gooruze.com/members/davidwallace/blog/121263/ Wed, 25 Jun 2008 11:43:31 -0700 DavidWallace While plug-ins for the WordPress blogging platform are in abundant supply, I try not to depend on too many of them due to the fact that I don't want to have to worry about them breaking every time a new version of WordPress is released. That being said, there are four plug-ins as well as one adjustment to the post ... http://www.gooruze.com/members/davidwallace/blog/121254/ http://www.gooruze.com/members/davidwallace/blog/121254/ Wed, 25 Jun 2008 10:14:48 -0700 DavidWallace Here are some great and newsworthy posts I came across today including a look at whether twitter is a great tool or an ultimate time waster and David Mihm's Local Search Ranking Factors - an exploration of 47 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms. http://www.gooruze.com/members/davidwallace/blog/121048/ http://www.gooruze.com/members/davidwallace/blog/121048/ Wed, 18 Jun 2008 15:25:33 -0700 DavidWallace Besides just hoping that Twitter runs consistently without experiencing outages all the time, there are a few things I would love to see the micro-blogging service add that would make the Twitter even more useful than it already is. Even though it is several months till Christmas, I give you my Twitter wish list. http://www.gooruze.com/members/davidwallace/blog/120994/ http://www.gooruze.com/members/davidwallace/blog/120994/ Tue, 17 Jun 2008 12:51:54 -0700 DavidWallace As a final installment to my "back to the basics" series, this post will discuss some of the pitfalls or obstacles you may come across when developing a SEO strategy. These may include duplicate content issues, potential problems with e-commerce sites and/or content management systems and obstacles that Flash and AJAX technologies may pose. http://www.gooruze.com/members/davidwallace/blog/120846/ http://www.gooruze.com/members/davidwallace/blog/120846/ Thu, 12 Jun 2008 07:38:48 -0700 DavidWallace The 2nd installment of SMX Advanced has come and gone. I was glad to have been able to be a part of it having missed the first one. In two days I live blogged a total of 8 sessions and attended one additional one that I didn't live blog. I met up with many old friends and even met some ... http://www.gooruze.com/members/davidwallace/blog/120761/ http://www.gooruze.com/members/davidwallace/blog/120761/ Tue, 10 Jun 2008 00:20:20 -0700 DavidWallace In this second part of developing a SEO strategy, I will look at using external cascading style sheets (CSS) and JavaScripts to clean up your code as well as how the age, size and trust factor of your site can affect your overall SEO efforts. Keep in mind that these factors will not always apply to a SEO strategy as ... http://www.gooruze.com/members/davidwallace/blog/120699/ http://www.gooruze.com/members/davidwallace/blog/120699/ Sat, 07 Jun 2008 07:38:18 -0700 DavidWallace In the latest scenario of content and copyright thieves lifting copy from this site to use for their own purposes, I came across a John Terry from Australia who claims to be a web marketer specializing in SEO and SEM. Mmm... he also seems to specialize in stealing other's content. http://www.gooruze.com/members/davidwallace/blog/120683/ http://www.gooruze.com/members/davidwallace/blog/120683/ Fri, 06 Jun 2008 09:09:20 -0700 DavidWallace What really matters? Accessibility, discoverability and conversions are the big stuff that matters. The place to really start in investigating potential problems is the search results themselves. If there is a problem, is it related to indexing, ranking or crawling? This session provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools. http://www.gooruze.com/members/davidwallace/blog/120617/ http://www.gooruze.com/members/davidwallace/blog/120617/ Wed, 04 Jun 2008 11:47:01 -0700 DavidWallace Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. In this session which is being moderated by Jeffrey K. Rohrs of ExactTarget and Jessica Bowman of SEM In House (Q&A moderating), we will hear ... http://www.gooruze.com/members/davidwallace/blog/120611/ http://www.gooruze.com/members/davidwallace/blog/120611/ Wed, 04 Jun 2008 09:57:25 -0700 DavidWallace What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. http://www.gooruze.com/members/davidwallace/blog/120599/ http://www.gooruze.com/members/davidwallace/blog/120599/ Wed, 04 Jun 2008 02:55:38 -0700 DavidWallace When a paid search campaign results in leads, are you keeping track of them in an organized, efficient manner? This SMX Advanced session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management. http://www.gooruze.com/members/davidwallace/blog/120588/ http://www.gooruze.com/members/davidwallace/blog/120588/ Tue, 03 Jun 2008 17:49:14 -0700 DavidWallace Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read "buy") takes vision, planning and execution. In this session, we hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable. http://www.gooruze.com/members/davidwallace/blog/120581/ http://www.gooruze.com/members/davidwallace/blog/120581/ Tue, 03 Jun 2008 15:26:29 -0700 DavidWallace At one time the model was simple -- agencies got 15%. But that's not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on ... http://www.gooruze.com/members/davidwallace/blog/120582/ http://www.gooruze.com/members/davidwallace/blog/120582/ Tue, 03 Jun 2008 08:40:57 -0700 DavidWallace I am currently in Seattle where despite the rain, I am enjoying the weather immensely. I left the 100 plus degree weather in Phoenix yesterday and will be here till Thursday, attending SMX Advanced. I am here live blogging a total of 8 sessions throughout the 2 days that this conference takes place. http://www.gooruze.com/members/davidwallace/blog/120568/ http://www.gooruze.com/members/davidwallace/blog/120568/ Tue, 03 Jun 2008 08:32:20 -0700 DavidWallace This is the second installment of a "Back to the Basics" series I am currently writing. In case you missed it, the initial installment was about keyword research and how it is the foundation of any search engine optimization (SEO) effort. In this segment I will actually detail how to go about developing a SEO strategy for your web site. http://www.gooruze.com/members/davidwallace/blog/120483/ http://www.gooruze.com/members/davidwallace/blog/120483/ Fri, 30 May 2008 18:01:13 -0700 DavidWallace Like any good marketing strategy, SEO needs to have a solid foundation and that foundation is keyword research. If one is going to optimize the pages of their web sites to improve visibility for certain keyword phrases, they have to have a good understanding of what phrases will not only bring traffic, but the right traffic. This is a "back ... http://www.gooruze.com/members/davidwallace/blog/120394/ http://www.gooruze.com/members/davidwallace/blog/120394/ Tue, 27 May 2008 10:39:11 -0700 DavidWallace I love Twitter. I have become quite accustomed to having TwitterFox beeping out sounds of updated tweets (what us Twitter users call posts) as I click on its icon to see what they are. It has been great to keep up with what friends and colleagues are doing in their daily lives. Twitter has also been very useful in asking ... http://www.gooruze.com/members/davidwallace/blog/120193/ http://www.gooruze.com/members/davidwallace/blog/120193/ Tue, 20 May 2008 16:40:42 -0700 DavidWallace I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their clout and status to speak out of some subject like they are some kind of authority on the ... http://www.gooruze.com/members/davidwallace/blog/120051/ http://www.gooruze.com/members/davidwallace/blog/120051/ Thu, 15 May 2008 08:50:46 -0700 DavidWallace For the longest time I have wanted to participate in a local seminar in my own community of Phoenix Arizona on the subject of search engine marketing. Now that will be fulfilled in the inaugural event of the National Marketing Academy as they host the Phoenix Search Engine & Internet Marketing Workshop. The event is scheduled for Wednesday, June 18, ... http://www.gooruze.com/members/davidwallace/blog/120021/ http://www.gooruze.com/members/davidwallace/blog/120021/ Wed, 14 May 2008 09:58:43 -0700