http://www.gooruze.com/members/webadclassified/blog/ WebAdClassified's Gooruze Blog Copyright 2008 Gooruze en-uk WebAdClassified Flexibility is the key to WebAdClassifieds.com. Publishers are not limited to specific ad types or a particular network. Since all the advertising is completely controlled by the publisher, they are free to create different kinds of sponsorship or linking opportunities that best suits them. Best of all, it’s FREE!Use WebAdClassifieds.com to promote your site’s:Text LinksContextual [...] ]]> http://www.gooruze.com/members/webadclassified/blog/103854/ http://www.gooruze.com/members/webadclassified/blog/103854/ Fri, 19 Oct 2007 08:17:08 -0700 WebAdClassified WebAdClassifieds.com has started a soft launch to gather user feedback before making an ‘official’ launch. Web Ad Classifieds is a free marketplace that connects publishers and advertisers with online advertising opportunities, including banners, text links, sponsorships and more. Sell direct and buy direct in a private, secure forum!Publisher Benefits:* Direct marketplace between web advertising buyers [...] ]]> http://www.gooruze.com/members/webadclassified/blog/103676/ http://www.gooruze.com/members/webadclassified/blog/103676/ Thu, 18 Oct 2007 19:14:51 -0700 WebAdClassified When having someone link to your website, paid or not, don’t just have them link to your homepage. Go deeper. Much deeper…For example, if you have a page about blue widgets, have the link text say ‘blue widgets’ and then have the link go directly to that page. This helps build relevancy between that term [...] ]]> http://www.gooruze.com/members/webadclassified/blog/102131/ http://www.gooruze.com/members/webadclassified/blog/102131/ Tue, 16 Oct 2007 17:49:05 -0700 WebAdClassified Hoping to have an announcement for all users in the next few weeks when our site goes live! Until then, enjoy the blog. http://www.gooruze.com/members/webadclassified/blog/101868/ http://www.gooruze.com/members/webadclassified/blog/101868/ Tue, 16 Oct 2007 12:31:21 -0700 WebAdClassified An online media kit is designed to explain the paid advertising offerings of your website. It is generally a separate page that is prominently linked so advertisers and investors can easily find it. Properly designed, a media kit can answer questions, and generate interest from potential advertisers.Your online media kit should include the following:Your ad [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101995/ http://www.gooruze.com/members/webadclassified/blog/101995/ Mon, 15 Oct 2007 09:33:46 -0700 WebAdClassified It seems that every time there’s a good ’scheme’ to rank high in Google, it ends up getting knocked down. Remember the big ‘cross-linking’ trend a few years back. “You link to me, I link to you” mentality was the rage, and everyone was linking back and forth like crazy. And it didn’t matter who [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101834/ http://www.gooruze.com/members/webadclassified/blog/101834/ Sat, 13 Oct 2007 09:19:18 -0700 WebAdClassified New logo designed with more of a ‘newspaper’ feel to it. Like it better than the original. Some design and color changes were also incorporated in to the main site.The soft launch is coming soon! Stay tuned! ]]> http://www.gooruze.com/members/webadclassified/blog/101835/ http://www.gooruze.com/members/webadclassified/blog/101835/ Fri, 12 Oct 2007 19:00:21 -0700 WebAdClassified A convenient, simple way for advertisers to add (or remove) themselves from your site, can be done through the use of a PayPal Subscription Form. This will allow you to accept advertising subscriptions and recurring payments on your website through a customized payment button. It’s safe for both publishers and advertisers, as either has the [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101836/ http://www.gooruze.com/members/webadclassified/blog/101836/ Fri, 12 Oct 2007 07:04:36 -0700 WebAdClassified When creating an advertising mix for your website, consider your potential advertisers and your audience. Too many ads can turn off your audience and your advertisers. (After all, who wants to pay $X/month to compete with fifty other button ads?) There are many types of direct advertising that you can offer, and it often takes [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101837/ http://www.gooruze.com/members/webadclassified/blog/101837/ Thu, 11 Oct 2007 11:21:13 -0700 WebAdClassified With text link networks under fire and causing angst among webmasters everywhere, there are still ways for publishers to sell text advertising without relying on networks and with little risk of ‘paid link detection’. This method works especially web for bloggers, but can apply to content on any website. The idea: Offer to hyperlink specific [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101838/ http://www.gooruze.com/members/webadclassified/blog/101838/ Wed, 10 Oct 2007 05:47:47 -0700 WebAdClassified This post was originally planned to be a list of suggestions to keep publishers from losing traffic or PageRank from selling advertising. I thought some of these recommendations would tend toward the paranoid side, but with the idea that search engines will only get smarter about discounting paid links. Well, now it looks like the [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101839/ http://www.gooruze.com/members/webadclassified/blog/101839/ Tue, 09 Oct 2007 09:04:21 -0700 WebAdClassified Why would anyone want to advertise on your website? If you can’t easily answer that question, then you aren’t ready to sell advertising on it.There are no set qualifications for selling ads on your site. Generally, if your website has a decent PageRank (4 or better, at least), has been in existence for a few [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101840/ http://www.gooruze.com/members/webadclassified/blog/101840/ Tue, 02 Oct 2007 11:36:32 -0700 WebAdClassified If you are an online publisher, and someone want to place an ad on your website, why would you refuse the opportunity? There are many reasons why you would (and should) turn down certain advertisers.They Do Not Fit Your Website: Do you run a gambling website? If not, would links or banners to gambling websites [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101841/ http://www.gooruze.com/members/webadclassified/blog/101841/ Sat, 29 Sep 2007 11:18:40 -0700 WebAdClassified When building backlinks, there are good links, there are better links, and there are authority links. In some cases you can control where and how other websites link back to you. Properly implemented, you can build a stronger link network that will help your search engine rankings and provide more quality traffic. Below are the [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101842/ http://www.gooruze.com/members/webadclassified/blog/101842/ Thu, 27 Sep 2007 09:10:00 -0700 WebAdClassified The publisher website detail functionality for WebAdClassifieds.com has been completed. This will allow potential advertisers to automatically access more information about the publishers who offer online advertising. The additional domain information will include the following web statistics:Website AddressPageRankAlexa RankGoogle ResultsYahoo! ResultsAltaVista ResultsAllTheWeb ResultsIn addition, direct links to the following information services will be available.WhoIs RecordComplete.com [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101843/ http://www.gooruze.com/members/webadclassified/blog/101843/ Wed, 26 Sep 2007 12:13:17 -0700 WebAdClassified If you are into SEO or you want to know more ‘technical’ data about how a particular website or web page is designed, ranked or linked, consider using the Firefox web browser. Firefox has a slew of add ons for all sorts of purposes.To quickly gather information about web pages, I use the SEO Quake, [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101844/ http://www.gooruze.com/members/webadclassified/blog/101844/ Mon, 24 Sep 2007 13:18:40 -0700 WebAdClassified In the early days, banner ads were the standard ad unit across the Web, with a size of 468X60 pixels. Over time, standard ad sizes changed. (Anyone remember microbuttons?) Nowadays, with average higher screen resolutions and larger monitors, ad units are larger than ever. Where there was once banner ads, now Leaderboard ads (728 x [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101845/ http://www.gooruze.com/members/webadclassified/blog/101845/ Sat, 22 Sep 2007 14:12:01 -0700 WebAdClassified As they say in real estate, it’s all about “location, location, location.” Who you link to and the types of sites where your links point to say a lot about your website.Generally speaking, search engines interprets a link as a ‘vote’ for the site it points to. In addition, they also analyze the pages that [...] ]]> http://www.gooruze.com/members/webadclassified/blog/101846/ http://www.gooruze.com/members/webadclassified/blog/101846/ Thu, 20 Sep 2007 13:29:01 -0700 WebAdClassified While banner ads are typically tracked by the impression and rotated with other advertisers, you don't generally expect to get any SEO benefit from them. Straight text links, however, are a different matter. When swapping or purchasing a text link from another website, you should expect and receive a 'clean' link directly back to your site. ]]> http://www.gooruze.com/members/webadclassified/blog/101847/ http://www.gooruze.com/members/webadclassified/blog/101847/ Wed, 19 Sep 2007 18:50:16 -0700 WebAdClassified New logo created, but it will probably go through some changes before launch. CSS edits being finalized... ]]> http://www.gooruze.com/members/webadclassified/blog/101848/ http://www.gooruze.com/members/webadclassified/blog/101848/ Mon, 17 Sep 2007 14:27:44 -0700