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	<title>boldadam's Gooruze Blog</title>
	<link>http://www.gooruze.com/members/boldadam/blog/</link>
	<description>boldadam's Gooruze Blog</description>
	<copyright>Copyright 2008 Gooruze</copyright>
	<language>en-uk</language>
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			<title>Atheism As A Gateway Drug For Activism</title>
			<author>boldadam</author>
			<description>If this is gods plan, there is nothing we can do about it.
If we can do something about it, we must.Tough part is when, how, to what extent and at what cost.
Thoughts.</description>
			<content:encoded><![CDATA[<h3>If this is gods plan, there is nothing we can do about it.</p>
<p>If we can do something about it, we must.</h3>
<p>Tough part is when, how, to what extent and at what cost.</p>
<p><em>Thoughts.</em></p>
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			<link>http://www.gooruze.com/members/boldadam/blog/119912/</link>
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			<pubDate>Sat, 10 May 2008 21:38:59 -0700</pubDate>
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			<title>The memory of tramatic events tends to dull over time</title>
			<author>boldadam</author>
			<description>Have you even eaten a super hot chicken wing? 
I don&amp;#8217;t mean a regular hot chicken wing, I mean the one with the friggin mushroom cloud next to the name on the menu. 
It&amp;#8217;s normally the last one in a long list where the first one on the list is hot and then there are like 8 degrees of additional ...</description>
			<content:encoded><![CDATA[<p><strong>Have you even eaten a super hot chicken wing? </strong></p>
<p>I don&#8217;t mean a regular hot chicken wing, I mean the one with the friggin mushroom cloud next to the name on the menu. </p>
<p>It&#8217;s normally the last one in a long list where the first one on the list is hot and then there are like 8 degrees of additional hottness with names like atomic, or braveheart.</p>
<p><img width="50%" src="http://www.lekowicz.com/wren_forum/wp-content/imageposts/2007/11/mushroom-cloud.jpg" alt="soooo hot" /></p>
<p>You eat it almost as a dare if not actually because someone dared you to eat one. Friends tell you, it&#8217;s ok, it&#8217;s not that bad, I had one a few months ago. You smother it in ranch as if that&#8217;s going to somehow help you.</p>
<p><strong>It starts off easy enough, gone in a minute or so. </strong></p>
<p>It was kind of hot but not terrible. Then slowly and with increasing intensity, your lips start to tingle and your pulse speeds. You begin to feel like your mouth is actually melting and no amount of beer, celery or wings of lesser intensity are of help. Your friends laugh as you begin to sweat and your face turns red. Five minutes in, it has only gotten worse but you are pretty sure that you have finally plateaued. Finally, your taste buds numb, your blood pressure slows and over the next 30 minutes you begin to return to a less red faced, sweat saturated state.</p>
<p>About that time, when your you feel fully revived and have convinced your self that the worst is behind you, is when another other ultra-mega-super-suicidal wing starts calling your name. Maybe a friend (if you still consider them a friend) reminded you it was there. Maybe you had experienced some kind of masochistic high from the first one. Either way, you seem to be watching it like Tyrone Biggums to a crack rock. </p>
<p>Whatever the reason, you cave. You put the wing on your plate and pretend that it&#8217;s no big deal. You tell your friends, I have already been through this, it&#8217;s no big deal. You take a deep breath and eat the wing fully convinced that you are somehow better prepared to handle the sweat, the pressure and the pain.</p>
<p><strong>Then the reality of the situation sets in. </strong></p>
<p>The first wing was bad enough, but now you have eaten another one <em>on top</em> of the former. You couldn&#8217;t have known at the time, but now it&#8217;s like 10 times worse than the first one alone. The 2 have somehow exponentially compounded their individual impact like a payday loan with a couple of missed payments.</p>
<p>You wonder, as your mouth ignites like a biblical lake of fire . . .   what the frick was I thinking.</p>
<p>-<br />
&#8211;<br />
&#8212;<br />
&#8212;-<br />
&#8212;&#8211;<br />
&#8212;&#8212;<br />
&#8212;&#8212;-<br />
&#8212;&#8212;&#8211;<br />
&#8212;&#8212;&#8212;<br />
&#8212;&#8212;&#8212;-</p>
<p><strong>I would like to formally introduce my second chicken wing.</strong></p>
<p><img width="90%" src="http://farm4.static.flickr.com/3102/2364722061_d14bc1c4f4.jpg?v=0" alt="hunter lee schultz" /></p>
<p><strong>Hunter Lee Schultz</strong><br />
He is 3 weeks old now<br />
Was 9lbs and 13oz when born</p>
<p>Heather and baby are happy and healthy and we are adjusting well to our newly intensified life. =]</p>
<p>Here are <a href="http://flickr.com/photos/adamheather">some more pics</a>.</p>
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			<link>http://www.gooruze.com/members/boldadam/blog/118414/</link>
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			<pubDate>Sat, 29 Mar 2008 21:22:26 -0700</pubDate>
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			<title>The making of a holiday family portrait.</title>
			<author>boldadam</author>
			<description>This is what happens when your camera starts to take video instead of setting your timer.
  Here is the eventual end result.

Happy holidays!</description>
			<content:encoded><![CDATA[<p>This is what happens when your camera starts to take video instead of setting your timer.</p>
<object width="425" height="350">
<param name="movie" value="http://www.youtube.com/v/PE6_fkHND8o"> </param>
<p> <embed src="http://www.youtube.com/v/PE6_fkHND8o" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>
<p>Here is the eventual end result.<br />
<img src="http://farm3.static.flickr.com/2068/2117007590_82d0901c8e.jpg?v=0" alt="" width="98%"/></p>
<p><H2>Happy holidays!</H2></p>
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			<link>http://www.gooruze.com/members/boldadam/blog/111898/</link>
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			<pubDate>Sun, 16 Dec 2007 19:15:15 -0800</pubDate>
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			<title>On to the next challenge. . .  and the fun.</title>
			<author>boldadam</author>
			<description>For those of you who are not my wife and who do not work with me on a regular basis, the decision has been made and boy am I happy about it. 
I have pulled back on one of the projects that was greatly contributing to the amazing ass whooping I had been taking over the past 4 months and ...</description>
			<content:encoded><![CDATA[<p>For those of you who are not my wife and who do not work with me on a regular basis, the decision has been made and boy am I happy about it. </p>
<p>I have pulled back on one of the projects that was greatly contributing to the amazing ass whooping I had been taking over the past 4 months and man does it feel good to have a normal workload.</p>
<p>Not only will I have an easier time managing and growing Bold, but I have more time for family and I am getting back to those positive personal cycles. <img src='http://www.adamschultz.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>Here is how I have been spending some of that new free time. Enjoy.</strong></p>
<p><strong>Clumsy Dance:</strong></p>
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<param name="movie" value="http://www.youtube.com/v/bKvB-38EZ2Q&#038;rel=1"></param>
<param name="wmode" value="transparent"></param>
<p><embed src="http://www.youtube.com/v/bKvB-38EZ2Q&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
<p><strong>Mercy Rose Dance:</strong></p>
<object width="425" height="355">
<param name="movie" value="http://www.youtube.com/v/nwdDa20HOwk&#038;rel=1"></param>
<param name="wmode" value="transparent"></param>
<p><embed src="http://www.youtube.com/v/nwdDa20HOwk&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
<p><strong>Hanukkah Dance:</strong></p>
<object width="425" height="355">
<param name="movie" value="http://www.youtube.com/v/udFWEVJoWyQ&#038;rel=1"></param>
<param name="wmode" value="transparent"></param>
<p><embed src="http://www.youtube.com/v/udFWEVJoWyQ&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
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			<link>http://www.gooruze.com/members/boldadam/blog/111899/</link>
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			<pubDate>Thu, 06 Dec 2007 20:40:27 -0800</pubDate>
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			<title>Signs that the maddness is finally coming to an end.</title>
			<author>boldadam</author>
			<description>For those of you who are not my wife or who work with me at one of the 2 places I frequent, I have been extremely busy these days and am on the verge, like 11:30 this morning, of putting an end to it and piling the majority of my time back into 1 full time endeavor instead of 2. ...</description>
			<content:encoded><![CDATA[<p>For those of you who are not my wife or who work with me at one of the 2 places I frequent, I have been extremely busy these days and am on the verge, like 11:30 this morning, of putting an end to it and piling the majority of my time back into 1 full time endeavor instead of 2. Not sure yet which one that will be.</p>
<p>The past 4 months have been an absolute whirlwind and between spending time with family and the 2 endeavors I formerly spoke of, I have been completely neglecting myself. I don&#8217;t play Frisbee any more, house hold projects aren&#8217;t getting done, I have put back on 10 pounds of the 30 I had lost in the past year (prior to the past 4 months) and I don&#8217;t even know what friends are anymore.</p>
<p><img src="http://farm1.static.flickr.com/76/197857805_5ef805927a.jpg?v=0" alt="broken bicycle" width="25%"/></p>
<p><strong>As far as cycles go, mine are completely out of whack.</strong> In fact, I would presently consider myself in the middle of an anti-cycle.</p>
<p>Funny thing about cycles. Everyone has them and a wise man once told me that <a href="http://www.zefrank.com/theshow/archives/2006/09/092006.html">cycles need busting</a>, good or bad.</p>
<p>A bout a week ago I decided that I needed to make some hard decisions in order to be fair to my family, my employees, my clients and most importantly myself. No sooner had I done that than one of my good friends and marketing hipster came back online and started blogging again. <a href="http://www.marketinghipster.com/2007/11/05/timing-is-everything/">His first post back</a> was about cycles and timing no doubt!</p>
<p><strong>Little did I know that without his dialog, I had been missing an important voice in my life. </strong></p>
<p>A couple of days ago, I was in bed and all of a sudden I began to miss another important voice that had inspired me from March 17, 2006 to March 17, 2007. Ze Frank is a creatively inspiring power house. I don&#8217;t know him like I do Cord but he is also a motivating force in my life. I was thinking, &#8220;Man, I wish Ze would start vlogging again&#8221;. I&#8217;m not sure what made me think about it, it&#8217;s just with all the stress lately, I needed a release.</p>
<p>Then, on today of all days, when I am stressed to wits end and my body is actually showing physically painful symptoms of my mental strain, He answers <a href="http://www.zefrank.com/theshow/archives/2007/11/post_show_scare.html">my prayers with this</a>. (As an Athiest, answering my prayers is a hard thing to do)</p>
<p>This gave me a boost and reminded me that no matter what is going on, I need not be stressed and that no matter what happens today, I have 2 strong directions to travel. Either one is a big step in the right direction and either one will bring plenty of challenges and rewards.</p>
<p>Wish me luck!</p>
<p><strong>Take Home Quiz:</strong></p>
<p>How have your cycles been lately?<br />
Do you think Ze is back for another year?</p>
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			<link>http://www.gooruze.com/members/boldadam/blog/109245/</link>
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			<pubDate>Thu, 15 Nov 2007 06:24:27 -0800</pubDate>
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			<title>How To Set Up Affiliate Link Tracking With Google Analytics</title>
			<author>boldadam</author>
			<description>I set up this code a good while ago but recently realized that I needed to be sharing this information with the general public.
Basically, If you want to track an external link in Google Analytics as a goal or just to know what&amp;#8217;s happening, here is some code to get it done.
Code for JS incude
function goNow(location, linkType){
	urchinTracker(&quot;/aff-link/&quot; + linkType);
	//document.location = ...</description>
			<content:encoded><![CDATA[<p>I set up this code a good while ago but recently realized that I needed to be sharing this information with the general public.</p>
<p>Basically, If you want to track an external link in Google Analytics as a goal or just to know what&#8217;s happening, here is some code to get it done.</p>
<p><strong>Code for JS incude</strong><br />
<code>function goNow(location, linkType){<br />
	urchinTracker("/aff-link/" + linkType);<br />
	//document.location = location;<br />
	window.open(location);<br />
}</code></p>
<p><strong>Code for your header in every page</strong> (remove spaces in open and closing script tags)<br />
<code>< script src="/javascripts/aff-track.js" type="text/javascript">< /script></code></p>
<p><strong>Code for your links</strong>(remove spaces in open and closing a tags)<br />
<code>< a href="javascript:void(0);" onClick="goNow(' http://www.site.com/affvar=AFFID','linkID');">Link Text< /a ><br />
</code></p>
<p>Use the linkID for whatever you want to show up to differentiate different link types.<br />
It will show up in GA as a page load for www.site.com/aff-link/linkID</p>
<p>Once you get it working, you can set up www.site.com/aff-link/ as a goal page with a $$ value.</p>
<p>Good luck and happy tracking.</p>
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			<link>http://www.gooruze.com/members/boldadam/blog/107733/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/boldadam/blog/107733/</guid>
			<pubDate>Tue, 06 Nov 2007 19:51:53 -0800</pubDate>
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			<title>I am so incredibly creeped out by myself right now. Thanks Gooruze. :)</title>
			<author>boldadam</author>
			<description>A couple of weeks ago I finally caved and joined the new Killer Social Media App for Online Marketers Gooruze - http://www.gooruze.com. 
About 20 hours and 2 weeks later, I won a $500 AdWords credit and am ranked #12 out of a thousand. So far, so cool. At this point it&amp;#8217;s a fun site and I am learning a lot ...</description>
			<content:encoded><![CDATA[<p>A couple of weeks ago I finally caved and joined the new Killer Social Media App for Online Marketers <a href="http://www.gooruze.com">Gooruze</a>. </p>
<p>About 20 hours and 2 weeks later, I won a $500 AdWords credit and am ranked #12 out of a thousand. So far, so cool. At this point it&#8217;s a fun site and I am learning a lot about the correct way to launch a social media app.</p>
<p>I even got <a href="http://www.marketingpilgrim.com/2007/11/have-you-joined-gooruze-yet.html">some love from the Marketing Pilgrim</a> himself. (A founding member of Gooruze)</p>
<p>Then, they asked if they could use a quote from a recent blog post <a href="http://www.adamschultz.com/2007/10/18/gooruze-is-crack-for-on-line-marketers/">I wrote about Gooruze</a> to announce the win. Again, no problem. I was actually quite flattered and IMHO it was a nice little metaphor.</p>
<p><strong>Here is the part of the post they pulled from.</strong></p>
<blockquote><p>
In order to ensure success you need:</p>
<ul>
<li>People with a shared passion (interest isn’t enough)</li>
<li>A clear UI</li>
<li>Participation Incentives</li>
</ul>
<p>But what’s different about Gooruze that has me acting like Tyrone Biggums?</p>
<ul>
<li>They are focused on MY passion. On-Line Marketing. </li>
<li>They targeted the right people in the industry to be a part of the founding community members to seed the site before even the beta launch. </li>
</ul>
<p>That being said, I’m hooked. </p></blockquote>
<p><strong>Then, I log on and see this. </strong></p>
<p><img src='http://www.adamschultz.com/wp-content/uploads/2007/11/picture-9.png' alt='gooruze screenshot of adam schultz in a banner ad' width="100%" /></p>
<p>I don&#8217;t know why, but for some reason, seeing my face in a banner ad kind of creeps me out.</p>
<p>I&#8217;m still excited about the site, the win, that they are using my quote all over the site, the pats on the back from my online marketing buddies and the fun project I am going to do with the prize but seeing my face in a banner ad just creeps me out.</p>
<p><strong>Here is the banner.</strong><br />
<img src="http://www.gooruze.com/images/gooruze_ad_top.gif" alt="" width="100%"/></p>
<p><strong>Does this creep you out?</strong></p>
<p><strong>Have you ever had an experience where online attention made you uncomfortable?</strong></p>
<p><strong>Post Script:</strong></p>
<blockquote><p>Another thing that makes sense but also creeps me out a little is that no one associated with or in Gooruze is linking to my personal or my company blog in association with my quote. I clearly link to it form my profile but I guess they want to keep their link juice all in the family. </p>
<p>A little outbound linking never killed anyone did it? </p>
<p>Wouldn&#8217;t it add some umph to the testimonial if Adam Schultz, CEO of Bold Interactive had said that wonderfully creative metaphor?</p></blockquote>
<p><strong>Post Script Update:</strong></p>
<blockquote><p>The amazing Bealdini &#8220;hooked me up the bomb&#8221; by updating his post with a sweet juicy link. I guess the english aren&#8217;t so bad after all. CHEERS! <img src='http://www.adamschultz.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p></blockquote>
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			<link>http://www.gooruze.com/members/boldadam/blog/107493/</link>
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			<pubDate>Mon, 05 Nov 2007 21:10:16 -0800</pubDate>
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			<title>T - 4 Months, and counting</title>
			<author>boldadam</author>
			<description>For those of you who are as of yet unawares, Heather and I are expecting our second child.
It is due early in March 08. We are leaving the Sex of the baby a surprise.
Say hello to the newest member of the Schultz family.</description>
			<content:encoded><![CDATA[<p>For those of you who are as of yet unawares, Heather and I are expecting our second child.<br />
It is due early in March 08. We are leaving the Sex of the baby a surprise.</p>
<p>Say hello to the newest member of the Schultz family. </p>
<p><img src="http://farm3.static.flickr.com/2169/1520341802_bee5a01433.jpg?v=0" width="75%" alt="4d baby picture" /></p>
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			<link>http://www.gooruze.com/members/boldadam/blog/107474/</link>
			<guid isPermaLink="true">http://www.gooruze.com/members/boldadam/blog/107474/</guid>
			<pubDate>Mon, 05 Nov 2007 18:41:19 -0800</pubDate>
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			<title>Happy Halloween!</title>
			<author>boldadam</author>
			<description>Post links to your costume in the comments.</description>
			<content:encoded><![CDATA[<p><img src='http://www.adamschultz.com/wp-content/uploads/2007/10/photo-45.jpg' width=100% alt='Homer Simpson at work' /></p>
<p>Post links to your costume in the comments.</p>
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			<link>http://www.gooruze.com/members/boldadam/blog/106530/</link>
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			<pubDate>Wed, 31 Oct 2007 06:57:33 -0700</pubDate>
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			<title>Bold Interactive is the industry leader of sexy infinitely reconfigurable real-world mega-leading-edge, holistic structuring.</title>
			<author>boldadam</author>
			<description>We are currently re-branding and re-positioning Bold Interactive - http://www.boldinteractive.com.
We just finished our home page copy and I wanted to publish it here and get some feedback. 
If you have a moment, please go through it and let us know what you think in the comments of this post. Be sure to read it all the way to the end.
Quick: ...</description>
			<content:encoded><![CDATA[<p>We are currently re-branding and re-positioning <a href="http://www.boldinteractive.com">Bold Interactive</a>.</p>
<p>We just finished our home page copy and I wanted to publish it here and get some feedback. </p>
<p>If you have a moment, please go through it and let us know what you think in the comments of this post. Be sure to read it all the way to the end.</p>
<blockquote><p><strong>Quick: do you have a synergistic plan of action for managing new user communities?</strong></p>
<p>We here at Bold Interactive realize that it is better to utilize extensibly than to cultivate wirelessly. Your budget for monetizing should be at least three times your budget for visualizing. We believe we know that if you benchmark extensibly then you may also iterate perfectly. The TQC factor can be summed up in one word: client-focused. </p>
<p>Think wireless, 24/7, global. Think C2C2B. Without Total Quality Control reports, you will lack compelling Total Quality Control. If you brand virally, you may have to recontextualize interactively. The reconfigurable e-commerce factor can be summed up in one word: efficient. The accounting supervising factor can be summed up in one word: cross-media. What does the term &#8220;versioning&#8221; really mean? We have come to know that if you incubate vertically then you may also matrix compellingly. Without C2C2B TQM, you will lack accounting.</p>
<p><strong>The capacity to orchestrate intra-intuitively leads to the power to transform efficiently.</strong></p>
<p>The power to expedite robustly leads to the aptitude to recontextualize macro-nano-magnetically. Think wireless. Think customer-directed. Think customer-directed, real-world. But don&#8217;t think all three at the same time. If you synthesize iteravely, you may have to utilize mega-wirelessly. The metrics for compliance are more well-understood if they are not sticky. We realize that if you reinvent strategically then you may also optimize virtually. </p>
<p>Your budget for implementing should be at least one-third of your budget for expediting. What does the term &#8220;open-source&#8221; really mean? We realize that if you whiteboard dynamically then you may also integrate intuitively. Do you have a strategy to become co-branded? Think next-generation.</p>
<p><strong>What does the commonly-used term &#8220;performance&#8221; really mean?</strong></p>
<p><strong>Bold Interactive is the industry leader of sexy infinitely reconfigurable real-world mega-leading-edge, holistic structuring.</strong></p>
<p>What do we e-enable? Anything and everything, regardless of anonymity! Imagine a combination of OWL and CSS. Is it more important for something to be 24/7/365 or to be fractal? Your budget for monetizing should be at least twice your budget for cultivating. Think 1000/60/60/24/7/365. Think global. Think 60/24/7/365. But don&#8217;t think all three at the same time. </p>
<p>Think nano-reality-based. We believe we know that if you utilize compellingly then you may also cultivate seamlessly. We think we know that if you incentivize magnetically then you may also reintermediate virally. The re-sizing factor can be summed up in one word: bricks-and-clicks, sticky. Without TQM, you will lack reporting.</p>
<p> <strong>Quick: do you have a co-branded plan for coping with emerging micro-micro-eyeballs?</strong></p>
<p><strong>What does the term &#8220;enterprise&#8221; really mean?</strong></p>
<p>We here at Bold Interactive realize that it is better to upgrade robustly than to harness vertically. The extensible, value-added power shifts factor is cross-platform. Do you have a strategy to become cross-platform? Think cutting-edge. Think macro-compelling, value-added. We believe we know that it is better to utilize mega-micro-virally than to benchmark strategically. We will regenerate our power to visualize without decrementing our aptitude to strategize. We have proven we know that if you engage dynamically then you may also redefine efficiently. Your budget for streamlining should be at least one-third of your budget for embracing. What do we morph? Anything and everything, regardless of obscureness! We apply the proverb &#8220;A fool and his money are soon parted&#8221; not only to our experiences but our ability to transition.<br />
The re-purposing factor is C2B2B.</p>
<p><strong>We will reinvent the power of platforms to integrate.</strong></p>
<p>Bold Interactive practically invented the term &#8220;M&#038;A&#8221;. Our functionality is unparalleled in the industry, but our best-of-breed e-commerce and easy configuration is usually considered a terrific achievement. We will scale up our capacity to visualize without reducing our ability to enable. We apply the proverb &#8220;It never rains but it pours&#8221; not only to our bloatware supervising but our capability to facilitate. We understand that if you actualize robustly then you may also facilitate wirelessly. </p>
<p>If you whiteboard macro-mega-efficiently, you may have to syndicate perfectly. What do we e-enable? Anything and everything, regardless of unimportance! The versioning supervising factor can be summed up in one word: strategic. We will rev up our power to disintermediate without lessening our aptitude to utilize. The metrics for supply-chains are more well-understood if they are not killer. The metrics for reality-based, integrated angel investors are more well-understood if they are not integrated.</p>
<p><strong>Bold Interactive practically invented the term &#8220;e-markets&#8221;.</strong></p>
<p>What does the jargon-based term &#8220;TQC&#8221; really mean? What does the commonly-accepted standard industry term &#8220;synergistic&#8221; really mean? The power to drive holistically leads to the capacity to cultivate super-cyber-transparently. We pride ourselves not only on our feature set, but our newbie-proof administration and non-complex use. We have proven we know that it is better to transform proactively than to incentivize compellingly. </p>
<p>If you seize globally, you may have to grow intuitively. If all of this seems unclear to you, that&#8217;s because it is! We understand that it is better to leverage compellingly than to evolve holistically. Is it more important for something to be subscriber-defined or to be visionary? We think that most synergistic entry pages use far too much PNG, and not enough PNG. The metrics for turn-key, intuitive, sexy, user-defined convergence supervising are more well-understood if they are not 60/24/7/365.</p></blockquote>
<p><a href="http://www.andrewdavidson.com/gibberish/?companyname=Bold+Interactive">The real story</a>.</p>
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			<pubDate>Thu, 25 Oct 2007 22:58:54 -0700</pubDate>
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			<title>Gooruze Is Crack For On-Line Marketers</title>
			<author>boldadam</author>
			<description>So after being invited by a couple of different people to the beta for Gooruze - http://www.gooruze.com and then not joining, I finally caved last night and logged about 2 hours on the site.

The tech is solid, nothing too spectacular but good. It&amp;#8217;s a scalable social media app that focuses on incentivising participation with an action based scoring system. 
With ...</description>
			<content:encoded><![CDATA[<p>So after being invited by a couple of different people to the beta for <a href="http://www.gooruze.com">Gooruze</a> and then not joining, I finally caved last night and logged about 2 hours on the site.</p>
<p><img src="http://indi.ca/images/lanka/tyrone_biggums_crack.jpg" alt="tyrone biggums" width="75%"/></p>
<p>The tech is solid, nothing too spectacular but good. It&#8217;s a scalable social media app that focuses on incentivising participation with an action based scoring system. </p>
<p>With about 3 total hours logged, I&#8217;m already #20! (<a href="http://www.gooruze.com/members/">Gooruze member standings</a>)</p>
<p>Now as a social media marketer I have seen all of this before in a number of different verticals and I know that the most important aspects of a community are 3 fold.</p>
<p><strong>In order to ensure success you need:</strong></p>
<ul>
<ol>People with a shared passion (interest isn&#8217;t enough)</ol>
<ol>A clear UI</ol>
<ol>Participation Incentives</ol>
</ul>
<p><strong>But what&#8217;s different about Gooruze that has me acting like Tyrone Biggums.</strong></p>
<ul>
<ol>They are focused on MY passion. On-Line Marketing. </ol>
<ol>They targeted the right people in the industry to be a part of the founding community members to seed the site before even the beta launch. </ol>
</ul>
<p><strong>That being said, I&#8217;m hooked. </strong></p>
<p>I can&#8217;t not track my site wide ranking as I ask, comment, and write the time away. Now that I am up to # 20 though, who knows how long I will be able to keep it up as more and more brilliant online marketers join this new platform. </p>
<p>I am already talking to the founders about licensing options of this app for a couple of my clients who have a need for mobilizing a passion centric online community. I will keep you posted on some of the details as things move forward.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Ignore please - boldadam.gooruze.com</p>
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			<pubDate>Thu, 18 Oct 2007 06:45:42 -0700</pubDate>
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			<title>Bold New Offering - Paid Search Management</title>
			<author>boldadam</author>
			<description>Due to our holistic approach to online marketing and focus on bringing results and value to our clients as quickly as possible we are seeing an astounding result from our recent marketing efforts. Because of this success, we are looking to expand our paid search offering to a slightly wider audience. 
Click here to learn more about Bold Interactive&amp;#8217;s Paid ...</description>
			<content:encoded><![CDATA[<p>Due to our holistic approach to online marketing and focus on bringing results and value to our clients as quickly as possible we are seeing an astounding result from our recent marketing efforts. Because of this success, we are looking to expand our paid search offering to a slightly wider audience. </p>
<p>Click here to learn more about <a href="http://www.boldinteractive.com/paid-search/">Bold Interactive&#8217;s Paid Search Management</a>.</p>
<p><strong>The case studies will be written within the next couple of months but here are a few summaries from some recent campaigns.</strong></p>
<blockquote><ul>
<ol>
Within the first month and after spending only $650 in Google, a client whose site we recently launched closed 3 new deals as a direct response to the new site and PPC placements. These deals are worth over 30K in pure profit over the next 3 years. That&#8217;s a 4300% ROAS. Our next steps for them are to launch some new product verticals and expand the existing campaigns into new geographical regions.</ol>
<ol>
One of our financial services clients was generating roughly 250 leads per week on a site that converted at 15-20% with a big affiliate lead fraud problem. Within 2 months of working together and in partnership with their internal marketing team, we were able to move their on-site conversion rate to 25-30%, launch 3 new product lines, develop and launch a new retail storefront, build and staff an internal lead quality team and get them up to 700 leads per week. We haven&#8217;t even started the new affiliate and seo campaigns we have planned for them.</ol>
<ol>
A third client who is used to spending almost $200 to generate a lead, is now sitting pretty watching us generate leads at $30 - $40 per. He now receives 500% more leads than he has ever generated online. He is already increasing his budget and looking to expand into new geographical markets. We haven&#8217;t even finished his new site yet. When it launches and the conversion rate improves, that cost per lead will even further reduce helping us attract more leads for the same cash investment.</ol>
</ul>
</blockquote>
<p>Give us a call at <strong>919.451.8983</strong> or email me at <a href="mailto:adam@boldinteractive.com">adam@boldinteractive.com</a> if you are interested in learning more.</p>
<p>PS: Did I mention that these are the only 3 PPC clients we have so far. 3 for 3 ain&#8217;t bad, care to help us make it 4 for 4?</p>
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			<link>http://www.gooruze.com/members/boldadam/blog/103431/</link>
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			<pubDate>Wed, 19 Sep 2007 23:50:05 -0700</pubDate>
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			<title>New Blog Alert! Lagers &amp; Loungers</title>
			<author>boldadam</author>
			<description>Like beer? 
Wish someone would pay you to drink beer and talk about it?

Me too. 
Enter LagersAndLoungers.com - http://www.lagersandloungers.com.
Myself and my fellow He-Brew Jeremy Swiller will be leading you on a harrowing journey of beer and relaxation in our effort to get people to pay us to keep doing it.</description>
			<content:encoded><![CDATA[<p>Like beer? </p>
<p>Wish someone would pay you to drink beer and talk about it?</p>
<p><img src='http://www.adamschultz.com/wp-content/uploads/2007/09/image_00034.jpg' alt='image_00034.jpg' width="100%"/></p>
<p>Me too. </p>
<p>Enter <a href="http://www.lagersandloungers.com">LagersAndLoungers.com</a>.</p>
<p>Myself and my fellow He-Brew Jeremy Swiller will be leading you on a harrowing journey of beer and relaxation in our effort to get people to pay us to keep doing it.</p>
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			<pubDate>Mon, 03 Sep 2007 18:26:17 -0700</pubDate>
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			<title>Oh, The Embarassment - Technology and the making of mistakes</title>
			<author>boldadam</author>
			<description>Bold has recently (like yesterday) launched a new authority link development service focused on creating highly targeted link bait content to garner link love from top trusted sites in a given keyword marketplace.
For the initial launch we have done a broad range of tactics that have all gone very well and have already begun to drub up interested parties.
For starters, ...</description>
			<content:encoded><![CDATA[<p><img src="http://www.eckernet.com/images/Red_Forman_Award.jpg" alt="Dumbass award" width="40%" /></p>
<p>Bold has recently (like yesterday) launched a new authority link development service focused on creating highly targeted link bait content to garner link love from top trusted sites in a given keyword marketplace.</p>
<p>For the initial launch we have done a broad range of tactics that have all gone very well and have already begun to drub up interested parties.</p>
<p>For starters, we created a product page for our new <a href="http://www.boldinteractive.com/authority-link-development/">Authority Link Development </a>service (shameless I know) on BoldInteractive.com and an <a href="http://www.boldinteractive.com/2007/08/21/announcing-our-new-authority-link-development-service/">announcement post once</a> it was up.</p>
<p>Then Garrett wrote a killer piece of link bait on <a href="http://www.garrettfrench.com/building-hub-links-a-5-point-strategy-guide-for-creative-seos/">Building Hub Links: a 5 Point Strategy Guide for Creative SEOs</a>. That brilliant post earned us a quick bit of love from the <a href="http://www.marketingpilgrim.com/2007/08/pilgrims-picks-for-august-20.html">Pilgrim himself</a>, Andy Beal.</p>
<p><strong>So far so good right?</strong></p>
<p>Then cut to Friday night at 9:45 pm after I have been working to get an announcement out to my Linked-In network to announce the great new product.</p>
<p>I get the post written, get all my contacts lined up and get ready to send the post. I give it one last looksee before I hit the big send button and notice a typo in the title of the post. </p>
<p>A glaring, in your face, OMG what a joke, does this guy mean to be taken seriously kind typo. Luckily, I hadn&#8217;t sent anything and was able to correct the mistake before sending out the blast. </p>
<p>So corrected it in the available fields, and hit the send button.</p>
<p>Moments later, I go to my linked in homepage and what do I see there staring at me eating away at my very soul. </p>
<p><strong>ITS THE F-NG TYPO!</strong></p>
<p>&#8220;Do you know of anyone or <strong>are your self</strong> in need of some Authority Link Development?&#8221; Like I needed to bold it.</p>
<p>Not a minute earlier I had corrected it to read &#8220;Do you know of anyone in need of some Authority Link Development?&#8221; the &#8220;or are you yourself&#8221; line was awkward anyway. The important thing is that I thought I had fixed it.</p>
<p>Instant mortification. I know this is not a huge deal in the grand scheme of things but as a young entrepreneur in the beginning of my second year as a business owner, sending a product offering out to all of my past and present colleagues and clients, this sucks. As I type, Gmail notifier is blinking little messages in the corner of my screen form auto responders of people who have received my post but are out of town. It&#8217;s mocking me with with every flutter like the kids middle school laughing when my own snoring woke me up at my desk during a math lesson with a thud and a jerk.</p>
<p>I feel like I should close this post like an episode of The Wonder Years with some life&#8217;s lesson learned. Na. I&#8217;m just going to submit this post, close my computer, and wait until tomorrow for all of my friends, who care enough, who are hoping deep down that it&#8217;s not too late to fix before Monday, to notify me about the typo.</p>
<p>Fortunately, life, and business, goes on.</p>
<p><strong>Update: (5 mins later) </strong>(No I didn&#8217;t close my computer but I will after this)</p>
<p>Apparently, my correction affected the subject line of the email that went out as a result of my post but the subject line that actually shows up in Linked-In still has the typo line. So, its not as bad as it could be, but still sucks. </p>
<p><strong>Now it&#8217;s your turn. </strong></p>
<p>Let&#8217;s go ahead and complete my embarrassment by linking to this post and adding your stories to the mix. I want to hear about your most agonizing irrevocable typo? Leave it in the comments or post on your own blog with a trackback for all to point and laugh at. </p>
<p><strong>After all, the only thing more fun than laughing at others, is laughing at yourself.</strong> (How&#8217;s that for a Wonder Years closing)</p>
<p>To get the ball rolling, I&#8217;m gonna go ahead and do some tagging.<br />
<a href="http://www.garrettfrench.com">Garrett</a><br />
<a href="http://www.classicmovielounge.com">Nathania</a><br />
<a href="http://www.marketinghipster.com">Cordster</a><br />
<a href="http://www.benwills.com/">Ben</a><br />
<a href="http://archerpelican.typepad.com/">Phil</a><br />
<a href="http://www.projectparadox.com">Thad</a></p>
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			<pubDate>Fri, 24 Aug 2007 19:20:47 -0700</pubDate>
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			<title>Help Now To End The War In Durham!</title>
			<author>boldadam</author>
			<description>Holy crap! 
My town is at war! I had no clue, baton down the hatches, hide the women and children, head for the hills&amp;#8230;
Oh, wait, that&amp;#8217;s just the worst email title ever - http://www.mailchimp.com/resources/subject-line-comparison.phtml.
Here is what I just received in my in-box.

Would it have killed them to say &amp;#8220;Vigil in Durham to end the War&amp;#8221; or how about &amp;#8220;Vigil to ...</description>
			<content:encoded><![CDATA[<p><strong>Holy crap! </strong></p>
<p>My town is at war! I had no clue, baton down the hatches, hide the women and children, head for the hills&#8230;</p>
<p>Oh, wait, that&#8217;s just the <a href="http://www.mailchimp.com/resources/subject-line-comparison.phtml">worst email title ever</a>.</p>
<p>Here is what I just received in my in-box.</p>
<p><img src='http://www.adamschultz.com/wp-content/uploads/2007/08/picture-1.png' alt='End the war in Durham' width="100%"/></p>
<p>Would it have killed them to say &#8220;Vigil in Durham to end the War&#8221; or how about &#8220;Vigil to end the Iraq War in Durham&#8221;</p>
<p>Now, you have to wonder if this is just a case of bad word choice or did they do it on purpose. It certainly got my attention and totally hijacked the brainstorming session I was having. Not that I actually thought they were referring to a war <em>in </em>Durham, just that the subject left plenty of room for miscommunication. </p>
<p>It wouldn&#8217;t be the first time they <a href="http://www.adamschultz.com/2007/06/11/moveonorg-critique-liquid-coal-legislation-action-campaign/">missed the mark</a> on driving their point home.</p>
<p><strong>What are you doing to end the War in Durham?</strong></p>
<p>Did MoveOn.org announce a vigil to end the war in your city?<br />
Did you know your city was at war?</p>
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			<pubDate>Mon, 20 Aug 2007 10:54:39 -0700</pubDate>
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			<title>Tagged - 8 Random Things</title>
			<author>boldadam</author>
			<description>Thanks for the tag Cord - http://www.marketinghipster.com/2007/07/17/8-random-things-tag/. Now I can actually write something on my own blog rather than constantly commenting on yours. 

So here are 8 random things you may not know about me:
1. This is the first time I have been &amp;#8220;tagged&amp;#8221;.
2. In high school, I had a part time job showing up to parties in character costumes. ...</description>
			<content:encoded><![CDATA[<p>Thanks for the tag <a href="http://www.marketinghipster.com/2007/07/17/8-random-things-tag/">Cord</a>. Now I can actually write something on my own blog rather than constantly commenting on yours. <img src='http://www.adamschultz.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><img src="http://img.costumecraze.com/images/vendors/disguise/5940-large.jpg" alt="random thing" width="40%"/></p>
<p><strong>So here are 8 random things you may not know about me:</strong></p>
<p>1. This is the first time I have been &#8220;tagged&#8221;.</p>
<p>2. In high school, I had a part time job showing up to parties in character costumes. Yea, I was Barney. One time they sent me out as the Red Power Ranger. I was wearing a full body spandex suit with an over sized helmet leaving very little to the imagination. It was a pretty large party and there were like 20 moms who I&#8217;m pretty sure never took their eyes off me. I have never in my life, sense that day, felt more like an objectified slab of beef. A shame really. <img src='http://www.adamschultz.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>3. Even though I have been running my own company profitably for a year now, I still have no idea what I am actually doing. I just take it a day at a time and do everything I can to bring value to my clients.</p>
<p>4. I have yet to meet anyone else in the business world who has a better plan.</p>
<p>5. I met my wife at a swing club&#8230;         swing dancing&#8230;      what were you thinking? When we met she had just turned 21. After our first dance, I asked if I could get her a drink. I came back with a sprite. I was 19. She was surprised but she thought I was cute and liked my moves. The rest is history.</p>
<p>6. In the past year, I have lost over 30 pounds playing Ultimate Frisbee. I was up to 260 lbs at one point. Now I am down to 225.</p>
<p>7. I am lucky enough to be married to the first and only love of my life.</p>
<p>8. I don&#8217;t think God and Government should have anything to do with each other. I would even like to see God out of the pledge and off the Dollar Bill. I even think it is wrong to force people to swear on a religious text in court. I have nothing against religion, I just don&#8217;t like civic decisions being made within religious context.</p>
<p><strong>So now I guess I have to tag some other peeps.</strong></p>
<p><a href="http://www.garrettfrench.com">Garrett</a><br />
<a href="http://www.classicmovielounge.com">Nathania</a><br />
<a href="http://www.benwills.com/">Ben</a><br />
<a href="http://archerpelican.typepad.com/">Phil</a><br />
<a href="http://www.projectparadox.com">Thad</a></p>
<p>Feel free to comment any stuff about yourself that I don&#8217;t know.</p>
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			<pubDate>Wed, 18 Jul 2007 21:00:56 -0700</pubDate>
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			<title>Bold Interactive Update — We’re growing :)</title>
			<author>boldadam</author>
			<description>Between family life, working on new clients, making time to work on GiveAndGo.org and and maintaining my status as top commenter on MarketingHipster.com - http://www.marketinghipster.com for 2 months in a row, I have been neglecting my own soap box. (Any monthly prizes for top commenter Cord?)
Over the past year Bold interactive has gone through plenty of trials, adjustments, tweaks, more ...</description>
			<content:encoded><![CDATA[<p><img src="http://www.boldinteractive.com/wp-content/themes/Qwilm!/imagenes_qwilm/bold.gif" alt="Bold Interactive" /></p>
<p>Between family life, working on new clients, making time to work on GiveAndGo.org and and maintaining my status as top commenter on <a href="http://www.marketinghipster.com">MarketingHipster.com</a> for 2 months in a row, I have been neglecting my own soap box. (Any monthly prizes for top commenter Cord?)</p>
<p>Over the past year Bold interactive has gone through plenty of trials, adjustments, tweaks, more trials and more adjustments. The good news is that through it all, we have remained profitable and continue to grow while still keeping our focus of working with people we like, on projects that add value to our clients and their customers. </p>
<p>It has been a fun ride with some great people and until now things have been pretty manageable for me. Until last month, Garrett moved to Philly and Bold landed it&#8217;s biggest contract to date. The company has finally grown too big for my britches.</p>
<p>That being said, help has arrived. Her name is <a href="http://www.boldinteractive.com/2007/07/17/and-you-are/">Nathania Johnson</a> and I expect great things from her for Bold, Our Clients, Conversational Marketing, Social Media Marketing and Online Custom Publishing. </p>
<p>Look for some great tidbits and insights from her and others on <a href="http://www.boldinteractive.com">BoldInteractive.com</a>. If you haven&#8217;t already subscribed to it, now is the time. I may even get around to a post or two over there as the muse strikes. </p>
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			<pubDate>Tue, 17 Jul 2007 19:36:49 -0700</pubDate>
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			<title>GiveAndGo.org or LocalCasters.com - What will be my cause of causes</title>
			<author>boldadam</author>
			<description>A few weeks back I complained - http://www.adamschultz.com/2007/06/06/the-consultants-regret-not-commiting-to-a-single-cause/about not having anything to stand for or a movement to really get behind and make my own. I have plenty of ideas and many opportunities that would most likely lead somewhere if I only just committed to something. 
Well talk is cheap, time is money and I don&amp;#8217;t feel like wasting talk ...</description>
			<content:encoded><![CDATA[<p><img src='http://www.adamschultz.com/wp-content/uploads/2007/06/giveandgo.jpg' alt='giveandgo' width="90%" /></p>
<p>A few weeks back <a href="http://www.adamschultz.com/2007/06/06/the-consultants-regret-not-commiting-to-a-single-cause/">I complained </a>about not having anything to stand for or a movement to really get behind and make my own. I have plenty of ideas and many opportunities that would most likely lead somewhere if I only just committed to something. </p>
<p>Well talk is cheap, time is money and I don&#8217;t feel like wasting talk or time anymore.</p>
<p><strong>I have narrowed it down to 2 finalists.</strong></p>
<p>I have 2 core concepts that have been dancing in my head for way to long and I am prepared to move forward on either of them. GiveAndGo.org and LocalCasters.com.</p>
<p>These are 2 completely different ideas with the core linking concept that they are social media projects which require a large community of participants where all are compensated for their involvement in one way ore another.</p>
<p><strong>GiveAndGo.org</strong></p>
<p>The GiveAndGo.org concept was born of perspiration and inspiration. Keith Cassell of <a href="http://www.cassell.com">Cassell Design</a> (I sublease space in his office in Durham) was telling me about a web page he has setup to track the progress of an incremental cross country bike ride he was doing to raise $ for a good cause. At the end of it all, he had traversed the equivalent of a cross country trip without ever leaving Durham and the surrounding areas. He also managed to raise a nice stack of cash for a good cause.</p>
<p>It got me thinking, we could absolutely create a system to allow people to raise $ for charities through goal based physical action. If I wanted to get sponsors to give me $1 for every game of ultimate Frisbee I played over the net year to raise $ for <a href="http://umdurham.org">Urban Ministries of Durham</a>. I would be able to set it all up at GiveAndGo.org.</p>
<p>We would handle all the cash and would create a system that would help them track progress, raise awareness, find sponsors and whatever else we can do help them in their journey. Keith and I talked more over the following 6 months and we already have a preliminary business plan in place. Now we need to polish the idea and get our proposal into circulation for investment.</p>
<p><strong>LocalCasters.com:</strong></p>
<p>If you couldn&#8217;t guess by the URL, would be a local media outlet for Indie producers who want to cover the happenings of their favorite haunts. We would allow them to upload video, pics, text from their cell phones in order to have the most timely content available on local happenings. Yahoo and CNN are already doing things on a national level to this effect but I have yet to see a craigslist for local, user generated, journalistic media. Revenue would come from 2 sources and would be shared with the producers based on % of overall page views of their content and our total revenues for a given time period. There are other details of this project that are already worked which will remain under wraps for now.</p>
<p>I figure we will need to launch in one market and partner with local media outlets for phase 1 in order to prove the concept before moving the top us metro markets. (and then the ENTIRE WORLD, muahaha, muahahahahah, muaahahahahahahaahaah&#8230; sorry.)</p>
<p><strong>What I need to get started on these concepts:</strong><br />
A business plan writer<br />
A lead developer</p>
<p><strong>What I will need in 4 months:</strong><br />
Angel funding (or charity sponsorship for GiveAndGo.org)<br />
A business developer<br />
A site editor</p>
<p><strong>What I have to offer:</strong><br />
A Winning concept, guidance, leadership, and, of course, the almighty equity.</p>
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			<pubDate>Mon, 18 Jun 2007 09:50:47 -0700</pubDate>
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			<title>I Have Officially Thrown The Microsoft Yoke For Good</title>
			<author>boldadam</author>
			<description>About 6 months ago I made the move over to an Intel Mac from my PC. I couldn&amp;#8217;t be more happy about it. I love my mac and it has preformed for me with no questions asked.

The only Microsuck thing that I still used on a regular basis was Entourage. It&amp;#8217;s the mac version of outlook. The funny thing, is ...</description>
			<content:encoded><![CDATA[<p>About 6 months ago I made the move over to an Intel Mac from my PC. I couldn&#8217;t be more happy about it. I love my mac and it has preformed for me with no questions asked.</p>
<p><img src="http://www.enews.org/blog/_pics/Apple_Microsoft_desktop1.jpg" width="50%" alt="apple vs microsoft" /></p>
<p>The only Microsuck thing that I still used on a regular basis was Entourage. It&#8217;s the mac version of outlook. The funny thing, is that Entourage was the only program on my Mac that had performance issues. It would cause the computer to freeze up on occasion as well as not allow it to shut down because of a 5 minute long spam deletion process.</p>
<p>Well, I am finally rid of that final vestige of Microsoft oppression.</p>
<p>How did I do it you might be wondering. </p>
<p>I switched over to Gmail and Google Calendar. I was already using Google docs for my word processing.</p>
<p>In the immortal words of Darth Vader, &#8220;Soon the transformation will be complete.&#8221;</p>
<p>Now the only product I still use is excel. Sometime next week I am going to dig into open office and rid myself of that vex as well.</p>
<p>I wonder how long it will take for Google to loose it&#8217;s appeal and become <a href="http://theeternaluniverse.blogspot.com/search/label/Linux">the next dark lord or computing environments</a>?</p>
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			<pubDate>Fri, 15 Jun 2007 14:19:20 -0700</pubDate>
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			<title>Why will people fight so hard for a TV show, but not for injustice?</title>
			<author>boldadam</author>
			<description>This post started as my third comment in a string on a post over at MarketingHipster.com - http://MarketingHipster.com sparked by news that fans pulled all kinds of stunts including sending 45000 pounds of peanuts to CBS offices to bring a TV show back on the air - http://www.marketinghipster.com/2007/06/07/people-bring-canceled-tv-show-back-to-life/#comments.
 - http://www.marketinghipster.com/2007/06/07/people-bring-canceled-tv-show-back-to-life/#comments
Cord was pissed that people would raise that much ruckus and ...</description>
			<content:encoded><![CDATA[<p>This post started as my third comment in a string on a post over at <a href="http://MarketingHipster.com">MarketingHipster.com</a> sparked by news that <a href="http://www.marketinghipster.com/2007/06/07/people-bring-canceled-tv-show-back-to-life/#comments">fans pulled all kinds of stunts including sending 45000 pounds of peanuts to CBS offices to bring a TV show back on the air</a>.</p>
<p><a href='http://www.marketinghipster.com/2007/06/07/people-bring-canceled-tv-show-back-to-life/#comments' title='hipster'><img src='http://www.adamschultz.com/wp-content/uploads/2007/06/mh.png' alt='hipster' width="100%" /></a></p>
<p>Cord was pissed that people would raise that much ruckus and mobilize so well for a friggin TV show rather than putting that time and money into something more meaningful. He was totally on point.</p>
<p>I was commenting my outrage there for a while but my latest comment was to big for that little comment window. </p>
<p>Where is the political action campaign where we send 45000 pounds of cow shit to the white house to give back some of the BS he has given us over the past 7 years? <a href="http://www.adamschultz.com/2007/06/11/moveonorg-critique-liquid-coal-legislation-action-campaign/">I don&#8217;t think Move-On.org would ever send out a bulletin asking users to do that</a>.</p>
<p>(Actually, that&#8217;s not a bad idea. Anyone want in?)</p>
<p>As marketers, we need to find a way to rally people around something that both reactivates this nerve that has gone numb and their need to pay attention to online entertainment. </p>
<ul>
<strong>Here are my first 4 Ideas</strong></p>
<ol>Find a way to create an online reality TV show that follows an activist group trying to raise awareness and make change in the country on issues ranging from homelessness to ousting Bush.</ol>
<ol>Try to get one of us (net brights) to run for political office where the entire campaign and then the whole time in office is transparently published and openly discussed on a day to day basis allowing the community to see and interact with the day to day political challenges.</ol>
<ol>Create an online network where all we do is create shows and interactive environs supporting this kind of programing utilizing net distribution like Joost, YouTube, Democracy instead of traditional broadcast.</ol>
<ol>
Mobilize a community that will somehow deliver cow manure as close to the White House as they can safely get without getting arrested or thrown into Git-mo for a chemical attack on Our Nations Capital. &#8220;We are just fertilizing the lawn man, where is the law against that.&#8221;</ol>
</ul>
<p>(I am sure that idea 4 will get me on some no fly lists or at least a secret service entry in my log files)</p>
<p><strong>Now what?</strong></p>
<p>If anyone wants to help me with some of these ideas, I would love to put together a little squad under the <a href="http://boldactions.org">Bold Actions</a> banner to see what we can accomplish. Let me know if you are interested.</p>
<p>Be sure to comment your ideas, what do you think we can do to make a difference?</p>
<p>How can we stand up and fight for something meaningful.<br />
<strong><br />
UPDATE - 06-12-07 -</strong> After further consideration on idea 4 and a log file entry form the US Postal Service, sending fertilizer in the us mail might actually be illegal. So instead, I&#8217;m thinking little plastic poo. We could attach little messages to it. We might even be able to get a novelties company to donate the poo to our cause.</p>
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			<pubDate>Mon, 11 Jun 2007 21:26:14 -0700</pubDate>
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