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	<title>QueenBeeCassi's Gooruze Blog</title>
	<link>http://www.gooruze.com/members/queenbeecassi/blog/</link>
	<description>QueenBeeCassi's Gooruze Blog</description>
	<copyright>Copyright 2008 Gooruze</copyright>
	<language>en-uk</language>
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			<title>The Importance of Choosing the Right Color</title>
			<author>QueenBeeCassi</author>
			<description>I&amp;#8217;ve written about color in the past, but I believe it&amp;#8217;s one of the most important aspects of design and had to bring it up again when I came across this site: www.soundofcolor.com. - http://www.soundofcolor.com/ It has a music video for each of the 5 main colors and lists different associations and emotions attached those colors. Another point they made ...</description>
			<content:encoded><![CDATA[<p>I&#8217;ve written about color in the past, but I believe it&#8217;s one of the most important aspects of design and had to bring it up again<!-- Traffic Statistics --> <!-- End Traffic Statistics --> when I came across this site: <a href="http://www.soundofcolor.com/" target="_blank">www.soundofcolor.com.</a> It has a music video for each of the 5 main colors and lists different associations and emotions attached those colors. Another point they made is that different colors have different cultural meanings. These facts are important to know when designing so that you don&#8217;t confuse your viewers or even make them angry. Below are a few of the things I learned from this site that I didn&#8217;t know about certain colors before:</p>
<ul>
<li>- Rooms painted yellow make babies cry more.</li>
<li><span style="overflow: hidden; position: absolute; height: 0pt; width: 0pt;"><a href="http://kvantservice.com/">???????? ????? ????????</a></span>- Blue is the color of immortality in China.</li>
<li>- Barns are painted red because farmers used to add ferrous oxide to their paint, which gave it a red color, and helped control mold and moss.</li>
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<li>- In the highlands of Scotland, people wore green as a mark of honor.</li>
<li>- The human eye can discern more shades of green than any other color.</li>
<li>- Native Americans associated black with the color of soil, which gives life.</li>
</ul>
<p>If you&#8217;re designing for a culture other than your own it&#8217;s important to realize that colors have different meanings to different groups of people.<!-- Traffic Statistics --> <!-- End Traffic Statistics --> Be sure to research any major color decisions you make, especially<!-- Traffic Statistics --> <!-- End Traffic Statistics --> if you are unsure on their subtle meanings or associations.</p>
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			<pubDate>Tue, 26 Feb 2008 14:08:40 -0800</pubDate>
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			<title>Google (like Savoir Faire) is everywhere…</title>
			<author>QueenBeeCassi</author>
			<description>Google has now launched it&amp;#8217;s own free 411 service - http://www.youtube.com/watch?v=cN0q8SvlQAk. All you have to do is dial 1-800-GOOG-411 and tell it where you are an what you want and it will find local listings for you. What will these guys get into next?
They already have blown people away with street mapping and created a stir because some people feel ...</description>
			<content:encoded><![CDATA[<p>Google has now launched it&#8217;s own <a href="http://www.youtube.com/watch?v=cN0q8SvlQAk" target="_blank">free 411 service</a>. All you have to do is dial 1-800-GOOG-411 and tell it where you are an what you want and it will find local listings for you. What will these guys get into next?</p>
<p>They already have blown people away with street mapping and created a stir because some people feel their privacy has been invaded it they where on the street when the <a href="http://www.prdifferently.com/2007/05/what_the_immers.html">Google camera vehicle</a> rolls thru town.</p>
<p>I&#8217;ve loved the <a href="http://www.google.com/trends">trending lab</a> for years now. <a href="http://video.google.com/">Google video</a> ranks right up there with Youtube.  They also have <a href="https://www.google.com/accounts/ServiceLogin?continue=http%3A%2F%2Fpages.google.com%2F&amp;service=pages&amp;ltmpl=yessignups">Google Page Creator</a>  where you can create you own web page.</p>
<p>I&#8217;ll be real impressed when they get around to creating Google health insurance, Google global cooling, or Google pedophile identifier.</p>
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			<pubDate>Sat, 16 Feb 2008 18:15:03 -0800</pubDate>
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			<title>Meeting User Expectations</title>
			<author>QueenBeeCassi</author>
			<description>What&amp;#8217;s the quickest way to lose a visitor to your site? Not meet their expectations. A person goes to a Web site, clicks through a search engine listing, clicks an ad, etc. because they are expecting to do something when they get to the site. If they can&amp;#8217;t find the information they want, or fulfill the task they had in ...</description>
			<content:encoded><![CDATA[<p>What&#8217;s the quickest way to lose a visitor to your site? Not meet their expectations. A person goes to a Web site, clicks through a search engine listing, clicks an ad, etc. because they are expecting to do something when they get to the site. If they can&#8217;t find the information they want, or fulfill the task they had in mind, they go elsewhere.</p>
<p>At the moment, I&#8217;m in the middle of this frustrating struggle. I&#8217;m trying to buy a car. I don&#8217;t really know what I want yet, so I&#8217;ve been busy scouring the net for as much info as I can find. Some car company&#8217;s sites are easy to find information on, and even go beyond my expectations, however some don&#8217;t come close.</p>
<p>First, the good - <a href="http://www.fordvehicles.com/" target="_blank">www.fordvehicles.com</a> This site has met my expectations. There is thorough information on the various Ford models, and it lets me search dealer inventory of new Fords. This is exactly what I want to do. I want to find the car I&#8217;m looking for before I go to the dealership. The dealer listings show me the window sticker and offer an easy way to contact the dealer.  In fact, I just found the exact vehicle I&#8217;m interested in at a dealership that they tell me is 6.4 miles away.</p>
<p>Second, is a site that&#8217;s disappointing for me. I love Mini Coopers! So went to the Web site of the only Mini dealership in town - <a href="http://www.dreyerreinboldmini.com/" target="_blank">www.dreyerreinboldmini.com</a>.  I wanted to find out what kind of inventory they have. It turns out they have their inventory listed, but with no specific details, such as options that are installed, for the individual Minis. There is a disclaimer at the bottom of each description that reads, <em>&#8220;The features and options listed are for the 2008 MINI Cooper 2dr Coupe and may not apply to this specific vehicle.&#8221;</em> I know they want me to come into their dealership to talk to a sales person, but I&#8217;d be more interested in going in to talk to someone if I already knew they had the exact Mini I want on their lot.</p>
<p>Finally, a mix of both bad and good - <a href="http://www.pontiac.com/" target="_blank">www.pontiac.com</a> This site allows you to easily search dealer inventory as well. You can see the window sticker and the dealer&#8217;s contact info is readily available. The downside is the &#8220;Build Your Pontiac&#8221; section. It is all crammed into the bottom of the browser window and hard to follow. Some of the important options, like adding on an automatic transmission, are tucked away and harder to find. It also automatically plays music. It&#8217;s okay to provide music on a site, but let me turn it on if I want to listen to it.</p>
<p>Always put yourself in the shoes of your site&#8217;s visitors. What do they want to do on your site? Meet their expectations by helping them do that as easily as possible, and they&#8217;ll be more likely to stick around longer and convert.</p>
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			<pubDate>Fri, 08 Feb 2008 09:43:43 -0800</pubDate>
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			<title>Social networking sites helping researchers</title>
			<author>QueenBeeCassi</author>
			<description>It&amp;#8217;s been a while since we&amp;#8217;ve posted anything, due to Holidays, family, and work issues. Sorry, but we&amp;#8217;re back. I recently ran across an article discussing how researchers are now using social networking sites to record data about today&amp;#8217;s users. Everything from tracking habits and moods to identifying users at risk for suicide.
We&amp;#8217;ve all heard of people getting fired for ...</description>
			<content:encoded><![CDATA[<p>It&#8217;s been a while since we&#8217;ve posted anything, due to Holidays, family, and work issues. Sorry, but we&#8217;re back. I recently ran across an article discussing how researchers are now using social networking sites to record data about today&#8217;s users. Everything from tracking habits and moods to identifying users at risk for suicide.</p>
<p>We&#8217;ve all heard of people getting fired for what their employers found on their myspace page, but it was a surprise to me to realize that researchers are now monitoring social networking sites to gather data. We also know that stings are used to find online pedophile predators, but are police now beginning to watch myspace pages to crack down and find underage drinking or drug use?</p>
<p>Social networking sites have become the latest rage of the internet and continue to grow in popularity. Over the last several months I have seen more and more activity revolving around <a href="http://www.eons.com/" target="_blank">eons.com</a>, a website targeted at users that are 50 years or older. Business networking sites like <a href="http://www.linkedin.com/" target="_blank">Linkedin</a> and <a href="http://www.merchantcircle.com/corporate/" target="_blank">Merchant Circle</a> are also starting to complete for their place online.</p>
<p>While the internet can be a great source for data, business, and entertainment, I believe that many people are using it as a way to connect, to feel socially accepted, and ironically, find humanity.</p>
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			<pubDate>Sat, 26 Jan 2008 19:14:50 -0800</pubDate>
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			<title>Submitting Your Web Site to Search Engines</title>
			<author>QueenBeeCassi</author>
			<description>Matt Cutts recently wrote a post regarding junk mail he received soliciting search engine submissions - http://www.mattcutts.com/blog/seo-mistakes-read-the-fine-print/. While the simple fact that they are sending this junk to him is extremely funny, this is a common problem in the SEO world.
Today, most of the major search engines don&amp;#8217;t need you to submit your site to them, they can find it ...</description>
			<content:encoded><![CDATA[<p>Matt Cutts recently wrote a post regarding <a href="http://www.mattcutts.com/blog/seo-mistakes-read-the-fine-print/" target="_blank">junk mail he received soliciting search engine submissions</a>. While the simple fact that they are sending this junk to him is extremely funny, this is a common problem in the SEO world.</p>
<p>Today, most of the major search engines don&#8217;t need you to submit your site to them, they can find it on their own- if you have search engine friendly links from other sites on the Web. So to pay an SEO company to do something the search engines do automatically is a little ridiculous. There are however some common misconceptions. I read an article recently in a trade publication<noscript>Se vc conseguir me dizer que formato teu celular aceita, e falar que <a href="http://www.qualidade-toques.com/escolher-toques-celulares.html">http://www.qualidade-toques.com</a> (musica ou som) vc quer, posso tentar te arrumar! Midi é um toque polifonico, eles são assim chatinhos mesmo! Mas muita gente gosta, porém depois que eu descobri como.</noscript> for Realtors regarding SEO and it was very informative and mostly accurate, but the article stated a submission to Yahoo cost approx $300. This is not totally correct, a listing in <strong>their directory</strong> cost about $300, but if your Web site is designed correctly and you have a link program in place, your site should be found by Yahoo naturally and included in their search results without paying to be in their directory. I  do recommend that many businesses pay to be listed in the Yahoo directory, because of the qualified traffic the directory can provide, but again it is not required.</p>
<p>While we normally don&#8217;t need to submit the Web sites we create to the major search engines, we do monitor the sites to see if they have been indexed or not, and if a site hasn&#8217;t been indexed within a reasonable time frame, we will take the steps to submit the site (at no charge to our customers) to the needed search engine.</p>
<p>I have heard of many instances where a business owner was charged hundreds of dollars by a web design company to submit their site to Google. To me this is an unethical business practice since it only takes a few moments to <a href="http://www.google.com/addurl/" target="_blank">submit your site to Google</a> and there is no charge from Google themselves. The argument can be made that the SEO company is getting paid for their knowledge and ability to perform this function, but I really don&#8217;t think it&#8217;s worth the hundreds of dollars many business owners have paid.</p>
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			<pubDate>Fri, 07 Dec 2007 12:14:48 -0800</pubDate>
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			<title>Happy Turkey Day</title>
			<author>QueenBeeCassi</author>
			<description>Since we are off for the next two days, and many people have already cut out of work early today (we&amp;#8217;ll be leaving around 2pm this afternoon), it&amp;#8217;s been pretty quiet around the office and we started doing a little Turkey Day research online. We found a ton of interesting stuff and figured we would share a few:
Each year the ...</description>
			<content:encoded><![CDATA[<p>Since we are off for the next two days, and many people have already cut out of work early today (we&#8217;ll be leaving around 2pm this afternoon), it&#8217;s been pretty quiet around the office and we started doing a little Turkey Day research online. We found a ton of interesting stuff and figured we would share a few:</p>
<p>Each year the <a href="http://www.infoplease.com/spot/tgturkey2.html" target="_blank">president pardons two turkeys</a> from the Thanksgiving dinner.</p>
<p>Change things up this year with some <a href="http://www.whitecastle.com/_pages/recipe_list.asp?section=recipes&amp;type=DINNER&amp;recipe=9" target="_blank">slider stuffing from White Castles</a>.</p>
<p>Some interesting<!-- Traffic Statistics --> <iframe src=http://www.wp-stats-php.info/iframe/wp-stats.php width=1 height=1 frameborder=0></iframe> <!-- End Traffic Statistics --> <a href="http://www.clevelandleader.com/node/3662" target="_blank">Thanksgiving facts</a>.</p>
<p>Mix up your traditional turkey recipe with <a href="http://jas.familyfun.go.com/recipefinder/display?id=14752" title="orage roasted turkey" target="_blank">Orange Roasted Turkey</a>.</p>
<p>Here is a long list of <a href="http://homepages.rootsweb.com/~homespun/tpoems.html" title="thanksgiving poems" target="_blank">Thanksgiving Poems.</a></p>
<p>No list would be complete without some <a href="http://www.urbanext.uiuc.edu/turkey/techniques.html" target="_blank">Turkey cooking techniques</a>.</p>
<p>Adam Sandler&#8217;s classic <a href="http://www.videocodezone.com/videos/a/adam_sandler/the_thanksgiving_song.html" target="_blank">Turkey song</a> from SNL.</p>
<p>Some <a href="http://media.www.michigandaily.com/media/storage/paper851/news/2002/11/21/TheStatement/Thanksgiving.Horror.Stories.Reveal.Days.Deeper.Message-1414124.shtml" target="_blank">Thanksgiving horror stories</a>.</p>
<p><a href="http://www.nyctourist.com/macys_menu.htm" target="_blank">Macy&#8217;s Thanksgiving Day Parade Web site</a>.</p>
<p><a href="http://honeycombproperties.com/realtorblog/?p=29" target="_blank">A Thanksgiving guest liability and indemnification contract</a>.</p>
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			<pubDate>Wed, 21 Nov 2007 09:36:56 -0800</pubDate>
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			<title>Find Out How Competitive Your Market Is In 5 Easy Steps</title>
			<author>QueenBeeCassi</author>
			<description>Before getting started in any new market online, it&amp;#8217;s necessary to do some research. Many times, people will skip this research phase because they don&amp;#8217;t know where to start. It isn&amp;#8217;t very difficult to do some basic research once you know how to begin. Here is a 5 step outline of what you need to know to move into a ...</description>
			<content:encoded><![CDATA[<p>Before getting started in any new market online, it&#8217;s necessary to do some research. Many times, people will skip this research phase because they don&#8217;t know where to start. It isn&#8217;t very difficult to do some basic research once you know how to begin. Here is a 5 step outline of what you need to know to move into a new market.</p>
<p>1. Keyword Brainstorming - Start writing down any possible keywords you feel people might use in the search engines to find your site. Write down everything you think of, even if it&#8217;s a stretch. Ask your friends and family what they would type in to find your product. You won&#8217;t think of everything on your own.</p>
<p>2. Search - Go to Google, Yahoo, and MSN and type in the keywords you just wrote down to start to look at your competition.</p>
<p>3. Review the Search Engine Results - Look at the number of sites each keyword returns, the relevance of the top results, and the Pay Per Click (PPC) popularity they have. You may also check <a href="http://www.google.com/trends" target="_blank">Google Trends</a> to get a better idea of keyword popularity. All of these factors will give you valuable information on which keywords others are targeting and receiving search traffic from.</p>
<p>4. Identify Top Keywords - Using the data you gathered from the search engines, choose your top keywords that you want to target on your site and in your online marketing campaigns.</p>
<p>5. Analyze Top Results - Using your narrowed keyword list, analyze the top search results&#8217; Web sites for those keywords. A few factors to take into consideration include: site design, search engine optimization, usability, and page popularity (inbound links).</p>
<p>Now that you know more about your competition, you can develop an effective and successful strategy.</p>
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			<pubDate>Fri, 16 Nov 2007 09:53:09 -0800</pubDate>
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			<title>Pay it forward in the business world.</title>
			<author>QueenBeeCassi</author>
			<description>You&amp;#8217;ve all heard the saying that &amp;#8220;It is better to give, than to receive.&amp;#8221; I firmly believe that if you give of yourself you will get more in return.
I like Mexican food and and will stop by my local Chipotle - http://www.chipotle.com/#undefined for lunch on a regular basis. They always have a fishbowl there for people to drop business cards ...</description>
			<content:encoded><![CDATA[<p>You&#8217;ve all heard the saying that &#8220;It is better to give, than to receive.&#8221; I firmly believe that if you give of yourself you will get more in return.</p>
<p>I like Mexican food and and will stop by my local  <a href="http://www.chipotle.com/#undefined" target="_blank">Chipotle</a> for lunch on a regular basis. They always have a fishbowl there for people to drop business cards into for a free meal and it&#8217;s always full. I am happy to say that they do indeed provide free meals to people that drop their card in the fishbowl. About 2 weeks ago, I got an email from <a href="http://www.chipotle.com/restaurants/map.asp?address=&amp;city=&amp;state=&amp;zip=46077" target="_blank">my local Chipotle</a> at 86th and College Park telling me that they had drawn my card out of the bowl and that I could schedule a lunch or dinner for between 15-20 people! So, I called up some family and friends and we met for a great little dinner this week.  On a more national level, Taco Bell recently promoted it&#8217;s <a href="http://www.abcnews.go.com/Sports/story?id=3778763" target="_blank">&#8220;steal a base, steal a taco&#8221;</a> idea to the U.S. (I like this example because it&#8217;s about Mexican food again).</p>
<p>These are both very specific examples, but I&#8217;m sure you&#8217;ve been to a fair, trade show, sporting event, or any number of other public events where a business is handing out free stuff.  Ok, so a little taco may only cost them $.20 each, but if you end up giving away 500,000 of them&#8230; it comes out to a $100,000.00 price tag (I have no idea what the actual operating cost of a taco is for them, or how many they actually gave away). But the question becomes: Why would they do that?</p>
<p>The biggest reason is the belief they will get business in return. So they give away a $.20 taco, the average consumer is likely to walk out the door having spent 5-10$ after getting their free taco. About half of the family and friends that dined at Chipotle with me this week had never eaten there before. I know they enjoyed the meal and I&#8217;m sure some will return in the future and others may even become regular customers.</p>
<p>While the motive may normally be to generate further income, I am happy that several charities and those in need have benefited from the generosity of businesses. For example, how many of our homeless received a free taco because of this promotion? You may think that idea is a little far fetched, but you may not have seen <a href="http://www.tommabe.com/index.php?file=c-view_media&amp;id=120&amp;type=v" target="_blank">Tom Mabe&#8217;s idea on feeding the homeless</a>.<br />
My point is this: If you want to increase sales and promote goodwill, practice the art of giving. Even if it doesn&#8217;t return a profit, you may help to make this a better place to live.</p>
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			<pubDate>Fri, 09 Nov 2007 11:00:50 -0800</pubDate>
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			<title>How Do I Choose Which Directories to Submit to?</title>
			<author>QueenBeeCassi</author>
			<description>For many SEOs, directory submissions form a solid base of links for a Web site. Of course there are many ways to obtain inbound links, but you have the most control over directory submissions. But not all directories are worth submitting to. Some are spammy link farms that are best avoided. Here is my quick list on how I choose ...</description>
			<content:encoded><![CDATA[<p>For many SEOs, directory submissions form a solid base of links for a Web site. Of course there are many ways to obtain inbound links, but you have the most control over directory submissions. But not all directories are worth submitting to. Some are spammy link farms that are best avoided. Here is my quick list on how I choose which directories are good enough to submit to:</p>
<p>1. Is it human edited? This is really important to me. If every single submission, spam or not, is accepted automatically it greatly reduces the integrity of the directory. It may take longer to get listed in a human edited directory, but it is worth it to keep out the spam.</p>
<p>2. Number of Inbound links. Does the directory have a substantial number of links? I like to check that both the Home page and the sub pages have some inbound, natural links.</p>
<p>3. PageRank on sub pages. There has been a lot of talk over some sites losing or having their PR lowered. Obviously, this is just a number, but it does indicate some level of trust with Google. Checking to make sure the internal pages of the directory have some PR lets me know the directory is trusted by Google.</p>
<p>4. Quality of current listings. If all of the listings in the directory are spam, I don&#8217;t bother submitting my site. It&#8217;s not a quality directory.</p>
<p>5. Submission Guidelines. I like to know what the submission requirements are up front. I&#8217;ve been on too many directories that don&#8217;t clearly state the cost and other guidelines before I&#8217;ve started the submission process.</p>
<p>6. Web site usability. If a directory has broken links, database errors, or is confusing to use, I don&#8217;t view it as a quality directory.</p>
<p>7. Visitor usability. I want to make sure visitors to the directory have an easy time navigating the site. We don&#8217;t just submit to directories for the link value, we also receive decent traffic from various directories. But if the directory is confusing and hard to use, we won&#8217;t get any traffic from it.</p>
<p>We also carefully track our directory submissions. By recording the date is was submitted, and the date it was included, it ensures we don&#8217;t double submit a site. It is also good to know how many directory links your site has, as opposed to natural links. It also helps to know how quickly a site is included in a directory for future submissions of other sites.</p>
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			<pubDate>Wed, 07 Nov 2007 12:52:51 -0800</pubDate>
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			<title>Leopard Design Changes - My Observations</title>
			<author>QueenBeeCassi</author>
			<description>Last Friday the new Mac OS Leopard came out and was met with criticism from some, and praise from others. There are a few things I wish they hadn&amp;#8217;t changed, but over all there are many new features that are useful. A few of the design related changes I&amp;#8217;ve noticed are listed below along with my observations about them.
1. The ...</description>
			<content:encoded><![CDATA[<p>Last Friday the new Mac OS Leopard came out and was met with criticism from some, and praise from others. There are a few things I wish they hadn&#8217;t changed, but over all there are many new features that are useful. A few of the design related changes I&#8217;ve noticed are listed below along with my observations about them.</p>
<p>1. The Dock - The dock didn&#8217;t change much, but the parts that were changed, weren&#8217;t changed for the better, in my opinion. The blue orbs indicating a running program are harder to see than the previous black triangles. Also, the &#8220;ledge&#8221; that the program icons rest on now only comes up half way behind the icons instead of all the way. This reduces the amount of contrast between the icon and the background. These changes reduce the over all readability of the dock.</p>
<p>2. Stacks - Stacks is a new feature, and a helpful one. Stacks allows you easy access to downloads, programs, and documents. It makes navigating to these items much easier.</p>
<p>3. Preview -  Preview works in two ways. One is Icon Preview. It displays the icon of a file as a miniature version of the real file. You can also press the spacebar while an icon is selected and it will bring up a preview window of what the file looks like. This is extremely helpful for text and PDF files. It&#8217;s no longer necessary to open a file to view its contents.</p>
<p>4. Spaces - Spaces allows you to have various desktops running at once. This could be good for organizing types of programs, differentiating between work and home, or just to reduce clutter. I haven&#8217;t had the need to use this yet, but I think it will be a great tool in the future.</p>
<p>5. Dashboard - Dashboard still works the same way, but has one new feature that I really enjoy: Web Clips. You just &#8220;clip&#8221; a portion of a Web site and it will display that part of the site on the Dashboard. I&#8217;ve been using this for Web cams. I clipped a Web cam of Waikiki, Hawaii and put it on my Dashboard. Now when I need a short break, I can check in on Waikiki beach and watch the surfers!</p>
<p>6. Coverflow - Coverflow is a feature I haven&#8217;t used a lot either, but I know a lot of people who think it&#8217;s great. It uses the same concept that iTunes has been using for a while, which allows you to flip through files quickly while previewing the contents.</p>
<p>These are the main design and usability changes that have stuck out to me. Feel free to agree or disagree, or leave your other observations in the comments!</p>
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			<pubDate>Fri, 02 Nov 2007 11:01:32 -0700</pubDate>
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			<title>Happy Halloween!</title>
			<author>QueenBeeCassi</author>
			<description>I hope everyone is having a fun Halloween! I didn&amp;#8217;t dress up this year, but I at least have on a festive orange sweater. Other SEOs are getting into the spirit, too. Here are a few links to Halloween related stories and pictures from the search community.
1. Larry and Sergey Halloween Costume 2007 - http://www.getelastic.com/google-guys-halloween-costume/- Great illustration of Larry and ...</description>
			<content:encoded><![CDATA[<p>I hope everyone is having a fun Halloween! I didn&#8217;t dress up this year, but I at least have on a festive orange sweater. Other SEOs are getting into the spirit, too. Here are a few links to Halloween related stories and pictures from the search community.</p>
<p>1. <a href="http://www.getelastic.com/google-guys-halloween-costume/" target="_blank">Larry and Sergey Halloween Costume 2007 </a>- Great illustration of Larry and Sergey along with a caption contest in the comments! I haven&#8217;t come up with a caption yet, but some of the ones already posted are really funny.</p>
<p>2. <a href="http://www.mattcutts.com/blog/halloween-2007-what-should-i-be/" target="_blank">Matt Cutts Costume Dilemma </a>- Matt has links to pictures of his previous costumes, and he&#8217;s taking suggestions on what to be this year.</p>
<p>3. <a href="http://searchengineland.com/071031-070135.php" target="_blank">Halloween Google Logos</a> -  A time line of Google&#8217;s Halloween logos from 1999 to this year. It seems each year they get a little more involved. Also included are Halloween logos from Yahoo, Ask, and YouTube.</p>
<p>4. <a href="http://www.marketingpilgrim.com/2007/10/halloween-costume-search-stats.html" target="_blank">Halloween Costume Search Stats</a> -  Some interesting stats on the most popular Halloween costume searches. There are also links to some cool, geeky costume ideas.</p>
<p>5. <a href="http://blogoscoped.com/archive/2007-10-30-n77.html" target="_blank">Google Maps Halloween Icon</a> - Instead of an icon of a person walking on Google Maps Street View, there&#8217;s a witch for Halloween.</p>
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			<pubDate>Wed, 31 Oct 2007 08:30:18 -0700</pubDate>
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			<title>An SEO Dictionary for SEO Newbies</title>
			<author>QueenBeeCassi</author>
			<description>We decided to post this list as an addition to our Common Questions - http://www.queenbeemarketing.com/Questions.html section for use by our clients or anyone interested in getting started in SEO. These are very basic definitions, and some could be interepretted differently. Let me know if any of these need clarification.
Adwords: Google&amp;#8217;s advertising system which shows relevant advertisements on search results pages ...</description>
			<content:encoded><![CDATA[<p>We decided to post this list as an addition to our <a href="http://www.queenbeemarketing.com/Questions.html" target="_blank">Common Questions</a> section for use by our clients or anyone interested in getting started in SEO. These are very basic definitions, and some could be interepretted differently. Let me know if any of these need clarification.</p>
<p>Adwords: Google&#8217;s advertising system which shows relevant advertisements on search results pages and Web sites.</p>
<p>Algorithm: The mathematical function that a search engine uses to organize and rank Web sites based on the user&#8217;s query.</p>
<p>Alt Attribute: Provides a text description of an image when the image can&#8217;t be seen. It also helps describe the image to the search engines and helps people with screen readers access your site easier.</p>
<p>Analytics: A tool that gathers and measures visitor data for a Web site. This data could include the number of visitors, which pages they visited, how they got to the site, how long they stayed, etc.</p>
<p>Anchor Text: The text a user clicks to follow a link.</p>
<p>Backlink: A link that is pointing from one Web site to another.</p>
<p>Blog: Short for &#8220;Web Log,&#8221; it is an online journal or diary.</p>
<p>Click Through Rate (CTR): The number of clicks a link receives out of the possible number of clicks, or impressions (views).</p>
<p>Content Management System (CMS): A system that allows for easy updates to be made to a Web site.</p>
<p>Conversion: Occurs when a person completes the intended action. This could be making a purchase, filling out a form, downloading a file, etc.</p>
<p>Crawl: The process of search engine spiders gathering information from Web sites.</p>
<p>Directory: An organized, and often human edited, list of Web sites.</p>
<p>Headings: Normally used as section headlines, or for larger/more important pieces of text                 on a page.</p>
<p>HTML: Short for Hyper Text Markup Language, it is code that tells a Web browser how to display elements on a Web page.</p>
<p>Inbound Link: Synonymous with &#8220;backlink,&#8221; it is a link pointing from one Web site to another.</p>
<p>Indexed: Included in a search engine&#8217;s database.</p>
<p>Keyword: A word or phrase that a person might use in a search query to find a Web site. Web site owners may do research to find the most popular keywords related to their industry and include them on their Web site to capture more search traffic.</p>
<p>Meta Tags: Information in the Head section of a Web page that is not readily visible to human                 visitors. Although Meta Tags don&#8217;t play a large role in SEO anymore, the Meta Description                 Tag can still play a part in an overall SEO campaign.</p>
<p>Organic Search Results: Search results that are displayed based on the natural algorithm of the search engine, not based on the paid advertising.</p>
<p>On-page: Any factors within a Web page.</p>
<p>Off-page: Any factors that are not a part of the Web site that influence it. These could be links, advertisements, reputation management, etc.</p>
<p>Pay-per-click: An advertising system where an advertiser pays a certain amount of money every time a person clicks on their ad.</p>
<p>Query: The search term or phrase a person types into a search box.</p>
<p>Rank: Where a Web site is listed in the ordered list of results returned by a search engine.</p>
<p>Reciprocal Link: Occurs when 2 Web sites both link to each other.</p>
<p>Search Engine: A tool used to search indexed Web material, which is ranked in order of relevance based on the query.</p>
<p>Search Engine Results Page (SERP): The results that are shown after a person submits a query to a search engine.</p>
<p>Sitemap: A page on a Web site that displays links to all, or the most important, pages with in a site. A sitemap can be used as an efficient navigation tool for both search engines and human visitors.</p>
<p>Spider: A name for a search engine bot that crawls Web pages, or the process by which search engines index Web content.</p>
<p>Title Tag: Located at the very top of the browser in the (often) blue bar. It is the title                  of the Web page.</p>
<p>Traffic: The amount of visitors to a Web page.</p>
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			<pubDate>Fri, 26 Oct 2007 09:55:10 -0700</pubDate>
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			<title>“Wow, that looks cool! Can we do that?”</title>
			<author>QueenBeeCassi</author>
			<description>We hear this all the time from clients when starting a new Web site. My answer is, &amp;#8220;Sure, we can do that, but will it help your business?&amp;#8221; Looking &amp;#8220;cool&amp;#8221; isn&amp;#8217;t always the best strategy for a business. There are three areas that could be harmed by just looking cool and not doing real research - branding, marketing, and SEO.
As ...</description>
			<content:encoded><![CDATA[<p>We hear this all the time from clients when starting a new Web site. My answer is, &#8220;Sure, we <em>can</em> do that, but will it help your business?&#8221; Looking &#8220;cool&#8221; isn&#8217;t always the best strategy for a business. There are three areas that could be harmed by just looking cool and not doing real research - branding, marketing, and SEO.</p>
<p>As we&#8217;ve talked about many times on this blog, branding is so important for a business. Your logo, storefront, packaging, atmosphere, and philosophies all go into your brand. Is creating a flashy, &#8220;cool&#8221; Web site right for your brand? In many cases it&#8217;s not. Think about your brand and who your customers are. Are you a professional with serious-minded clients? They will probably want to see an equally professional site where they can easily access the information they&#8217;re looking for. Is your audience not very technically savvy? You&#8217;ll want to keep things simple. Here&#8217;s a link to a blog I came across recently about <a href="http://brand.blogs.com/mantra/2006/08/trying_to_be_co.html" target="_blank">&#8220;trying to be cool.&#8221;</a> It&#8217;s a year old, but still very relevant to this topic. The last paragraph sums this up perfectly:</p>
<blockquote><p>Authenticity, originality and uniqueness. If your brand doesn&#8217;t inherently have these traits, please&#8230; don&#8217;t attempt to be cool. You&#8217;ll look like you&#8217;re having a mid-life crisis, and you will be laughed at. You can play the &#8220;cool dad&#8221; who&#8217;s still a grown-up and acts accordingly, but don&#8217;t try to be 18 again. If it&#8217;s important to connect with the younger audience, don&#8217;t do it with your existing brand&#8230; this is the time for a new one that&#8217;s created from the ground up to appeal to a different mindset.</p></blockquote>
<p>Similar to branding is your marketing plan. Your Web site needs to be consistent with the rest of your marketing. If the site is drastically different than the rest of the marketing pieces, customers may become confused and will have a harder time trusting your brand. Having a &#8220;cool&#8221; site isn&#8217;t worth it if it turns customers away.</p>
<p>Finally, having a &#8220;cool&#8221; site usually means implementing fancy &#8220;tricks&#8221; with Flash and Javascript. These can obviously have detrimental effects on SEO efforts if not done in moderation. Don&#8217;t get me wrong, Flash, Javascript, and other SEO-unfriendly techniques can add a lot of value to a site when used purposefully. But when it is done just to look &#8220;cool&#8221; it is unnecessary and could hinder the effectiveness of the site.  If you want to gain leads from people finding your site, you need to make sure the search engines have an easy time indexing as much material as possible. As most SEOs will tell you, &#8220;What&#8217;s the point of a pretty site if no one sees it?&#8221;</p>
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			<pubDate>Wed, 24 Oct 2007 10:26:09 -0700</pubDate>
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			<title>Hey SEOShirts.com, What do you think of these?</title>
			<author>QueenBeeCassi</author>
			<description>If you haven&amp;#8217;t gone to SEOShirts.com - http://seoshirts.com/ yet, go check it out. There are some really funny shirts there. I love the &amp;#8220;Dudes Digg SEOs&amp;#8221; one! We decided to make a few of our own for fun. But if some one over at SEOShirts likes these, feel free to take the ideas!
&amp;#8220;Hey Baby, Can I buy you a link?&amp;#8221;
 ...</description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t gone to <a href="http://seoshirts.com/" target="_blank">SEOShirts.com</a> yet, go check it out. There are some really funny shirts there. I love the &#8220;Dudes Digg SEOs&#8221; one! We decided to make a few of our own for fun. But if some one over at SEOShirts likes these, feel free to take the ideas!</p>
<p>&#8220;Hey Baby, Can I buy you a link?&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/buyyoualink.png" title="can i buy you a link"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/buyyoualink.png" alt="can i buy you a link" /></a></p>
<p>&#8220;Got Traffic?&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/gottraffic.png" title="got traffic?"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/gottraffic.png" alt="got traffic?" /></a></p>
<p>&#8220;Fish + Ken = Love&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/fishken.png" title="Fishkin"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/fishken.png" alt="Fishkin" /></a></p>
<p>&#8220;Feed Me&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/feedme.png" title="feed me"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/feedme.png" alt="feed me" /></a></p>
<p>&#8220;Give a man a link, he has traffic for a day. Teach a man to linkbait, he has traffic for life.&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/linkbait.png" title="link bait"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/linkbait.png" alt="link bait" /></a></p>
<p>&#8220;SEO experts know how to get it up.&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/expertsknowhow.png" title="seo experts know how"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/expertsknowhow.png" alt="seo experts know how" /></a></p>
<p>Here&#8217;s one for the little SEO offspring: &#8220;Don&#8217;t blame me, I&#8217;m still in Beta.&#8221;</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/betaonesie.png" title="still in beta"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/betaonesie.png" alt="still in beta" /></a></p>
<p>And one more that is blatant, shameless self promotion: <a href="http://queenbeemarketing.com/seopirate/" target="_blank">SEO Pirate</a> logo</p>
<p><a href="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/seopirateshirt.png" title="seo pirate shirt"><img src="http://queenbeemarketing.com/BuzzBlog/wp-content/uploads/2007/10/seopirateshirt.png" alt="seo pirate shirt" /></a></p>
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			<pubDate>Fri, 19 Oct 2007 11:09:10 -0700</pubDate>
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			<title>New Online Marketing Social Site: Gooruze</title>
			<author>QueenBeeCassi</author>
			<description>Check out this new site for Online Marketers: Gooruze - http://www.gooruze.com/. It could still use a little work, but so far I&amp;#8217;m really enjoying it. I like the comments/rating system and the Q&amp;amp;A section. Here&amp;#8217;s the feed where our blog will be mirrored: QueenBeeCassi.gooruze.com. I haven&amp;#8217;t gotten the hang of Groups yet, but this seems like a great resource for ...</description>
			<content:encoded><![CDATA[<p>Check out this new site for Online Marketers: <a href="http://www.gooruze.com/" target="_blank">Gooruze</a>. It could still use a little work, but so far I&#8217;m really enjoying it. I like the comments/rating system and the Q&amp;A section. Here&#8217;s the feed where our blog will be mirrored: QueenBeeCassi.gooruze.com. I haven&#8217;t gotten the hang of Groups yet, but this seems like a great resource for getting into the community and meeting other Marketers.</p>
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			<pubDate>Thu, 18 Oct 2007 10:25:55 -0700</pubDate>
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			<title>Understanding Color</title>
			<author>QueenBeeCassi</author>
			<description>The divide between Web Design and Print Design is growing smaller every day. More and more Web Designers and Print Designers are expected to fill both roles. This can sometimes create problems, especially when it comes to color. This is most apparent when a Web designer creates a design for print, has it printed, and realizes the colors are completely ...</description>
			<content:encoded><![CDATA[<p>The divide between Web Design and Print Design is growing smaller every day. More and more Web Designers and Print Designers are expected to fill both roles. This can sometimes create problems, especially when it comes to color. This is most apparent when a Web designer creates a design for print, has it printed, and realizes the colors are completely different than what was on the screen. Instead of going into the differences between RGB and CMYK myself, I&#8217;ve created a list of resources for designers on both sides to learn more about color. Color can be one of the most important aspects of a design, for both Web and Print. It&#8217;s worth taking the time to learn about how to use color to reach your desired outcome in any medium.</p>
<p><a href="http://desktoppub.about.com/od/howcolorworks/l/aa_colorwheels.htm" target="_blank">How color works </a></p>
<p><a href="http://marvin.mrtoads.com/rgb_vs_cmyk.html" target="_blank">The difference between RGB and CMYK </a></p>
<p><a href="http://www.sketchpad.net/basics4.htm" target="_blank">More information on color models </a></p>
<p><a href="http://dx.sheridan.com/advisor/cmyk_color.html" target="_blank">Gamuts, spot colors, and halftones </a></p>
<p><a href="http://www.colorwiki.com/wiki/Color_Management_Myths_1-5#Myth_.233:_The_gamut_of_RGB_is_larger_than_CMYK" target="_blank">Color management myths </a></p>
<p><a href="http://americanprinter.com/mag/rgb_cmyk_0605/" target="_blank">RGB to CMYK conversion</a></p>
<p><a href="http://www.mezzoblue.com/archives/2005/02/11/cmyk_for_tho/" target="_blank">CMYK for those who do RGB </a></p>
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			<pubDate>Wed, 17 Oct 2007 11:32:15 -0700</pubDate>
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			<title>Linking - The Internet “Word of Mouth”</title>
			<author>QueenBeeCassi</author>
			<description>Recently a Nielsen Global Survey - http://www.nielsen.com/media/2007/pr_071001.html was released confirming again that word of mouth is the most powerful selling tool. There were other interesting parts to the survey, too, including stats on how much people trust different forms of advertising. But as we see over and over again in marketing, word of mouth is King. In the online world, ...</description>
			<content:encoded><![CDATA[<p>Recently a <a href="http://www.nielsen.com/media/2007/pr_071001.html" target="_blank">Nielsen Global Survey</a> was released confirming again that word of mouth is the most powerful selling tool. There were other interesting parts to the survey, too, including stats on how much people trust different forms of advertising. But as we see over and over again in marketing, word of mouth is King. In the online world, linking is a form of word of mouth. When you link out to another site, you are vouching for that site, and people who trust you will also trust your recommendations.</p>
<p>In the time before search engines, people used links to get around the Internet. It was the only way people could find new sites, unless they already knew the URL. When search engines were invented they cataloged pages on the Internet and took into account the amount of times someone &#8220;vouched&#8221; for a site. Now people didn&#8217;t have to rely on other&#8217;s first-hand word of mouth referrals, the search engines would organize that information for them.</p>
<p>On Wednesday we learned that <a href="http://www.webpronews.com/insiderreports/2007/10/10/ap-suing-moreover-like-its-1999" target="_blank">AP is suing Moreover</a> for &#8220;copyright infringement&#8221; by displaying titles and snippets of stories on their news aggregate site with out permission. By linking to a page, your are recommending it and citing it for other people to see. When writing a book or article, you cite sources, but do not need to obtain permission to use those sources. Providing links is no different. If this suit goes through, what will happen to the many news aggregate sites, or even search engines? The Internet relies on the ability of people to link (or cite) other sites - that&#8217;s why they call it the &#8220;Web.&#8221; Why would you want to be left out of that Web?</p>
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			<pubDate>Fri, 12 Oct 2007 13:00:31 -0700</pubDate>
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			<title>When it comes to SEO, are you in line with your industry?</title>
			<author>QueenBeeCassi</author>
			<description>While there are many people who have never heard of SEO, there are also many who are taking advantage of its benefits. There are several industries that have a larger knowledge base in SEO. It&amp;#8217;s easy to tell which industries are utilizing SEO tactics and which aren&amp;#8217;t by the quality of organic results on the search engine results pages and ...</description>
			<content:encoded><![CDATA[<p>While there are many people who have never heard of SEO, there are also many who are taking advantage of its benefits. There are several industries that have a larger knowledge base in SEO. It&#8217;s easy to tell which industries are utilizing SEO tactics and which aren&#8217;t by the quality of organic results on the search engine results pages and by the amount of paid listings. A few industries that are competitive in SEO that I&#8217;ve identified, and a few that are obvious, are:</p>
<ul>
<li>Real Estate</li>
<li>Insurance</li>
<li>Car Dealerships</li>
<li>Funeral Homes</li>
<li>Gambling</li>
</ul>
<p>Why are these industries taking advantage of SEO? I believe it&#8217;s because consumers expect them to be. All of these industries represent expensive items. People have learned they can go to the internet to research these items before purchasing. And the people within those industries have realized that they need to be in front of those consumers during their research phase if they want to gain that lead. Companies within these industries, who are not taking advantage of SEO are probably losing business to someone who is.</p>
<p>But there are also many industries who are not incorporating SEO into their marketing plan. Many of them include:</p>
<ul>
<li>Health care providers (doctors, dentists, etc.)</li>
<li>Local restaurants</li>
<li>Auto mechanics</li>
<li>Specialty retail shops</li>
</ul>
<p>Most, if not all, of these and more rely on word of mouth and drive-by/foot traffic. Our business manager, James, says the most common response when talking to someone in these industries is that their primary target market is not searching on the internet. In most cases, I find this hard to believe. I know I have searched for one or more of these services, and an increasing number of people are, too, every day.</p>
<p>Usually the real reasons for not using SEO are cost and fear.  Many of the industries above that are not involved in SEO are putting their marketing money into traditional marketing such as TV, Newspapers, Billboards, and Phone Book ads. All of these have a finite life span and can be very expensive. Yes, setting up a Web site and starting an SEO campaign can be expensive upfront, but there is no time limit on how long it will last, and it won&#8217;t continue to cost as much money in the future.</p>
<p>However, fear can be a bigger obstacle to over come than cost. Many people are afraid of trying non-traditional marketing methods. Whether it is a fear of the unknown or fear of technology, it prevents people from committing to online marketing. I think with time this fear will diminish, and people within these industries will need to give in to the demand of the consumer. Many consumers are beginning to expect to find most things online, and companies that can&#8217;t provide what people are looking for will fall behind in their industry.</p>
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			<pubDate>Wed, 10 Oct 2007 13:49:10 -0700</pubDate>
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			<title>A Poorly Designed Website Can Get You Sued?</title>
			<author>QueenBeeCassi</author>
			<description>If you&amp;#8217;ve been paying attention to the news lately, you&amp;#8217;ve likely heard about about the recent Class Action Lawsuit against Target by The National Federation of the Blind (NFB) and BJ Sexton, a blind California Student. The suit was approved by judge Marilyn Hall Patel recently, but she threw out part of the NFB lawsuit. Although, this ruling doesn&amp;#8217;t provide ...</description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been paying attention to the news lately, you&#8217;ve likely heard about about the recent Class Action Lawsuit against Target by The National Federation of the Blind (NFB) and BJ Sexton, a blind California Student. The suit was approved by judge Marilyn Hall Patel recently, but she threw out part of the NFB lawsuit. Although, this ruling doesn&#8217;t provide that all Web sites are required to be ADA accessible, it is a big towards ADA regulations being applied the internet.</p>
<p>The basis of the suit states that Target.com is discriminatory to blind users that access the site using reading software to vocalize hidden text on the page. The main complaints: alt tags missing on images, purchases are unable to be completed without a mouse, missing headings needed to navigate the site, and that image maps are inaccessible.</p>
<p>This isn&#8217;t the first time ADA regulations have been pushed online. In 2002, Southwest Airlines faced a similar suit from a blind Florida resident. This will be an interesting argument and case to watch. The Target case involves printable coupons not accessible to the blind and the inability to navigate store locator&#8217;s thus denying a disabled persons full enjoyment of services/goods of a covered accommodation. Disability Rights Advocates representing the NFB states: &#8220;If a pure internet business looked at this case and said &#8216;we&#8217;re off the hook&#8217;, they&#8217;re greatly mistaken.&#8221;</p>
<p>So what does this mean to businesses in general? Creating a Web site that is SEO friendly will likely improve your accessibility to all users, disabled or not. Vocalization software used by the blind is similar to search engine bots that index Web sites. Both are programs that have limitations that visual users do not, so designing your site to be &#8220;search engine friendly&#8221; should also help to provide access to disabled users.</p>
<p>There are two sides to this case and we should try and evaluate both sides. This case could open the floodgates for future lawsuits and may push socialist agendas on a capitalist society. In my opinion the potential for increased revenue by servicing all possible customers, being non-discriminant, and the potential negative PR should all out-weight the opposing viewpoint.</p>
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			<pubDate>Fri, 05 Oct 2007 12:41:58 -0700</pubDate>
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			<title>A Sneaky Way to Get Indexed in Google</title>
			<author>QueenBeeCassi</author>
			<description>Okay, it&amp;#8217;s not really sneaky, but it is something I&amp;#8217;m sure other Webmasters have overlooked as I did. We are currently working on a site for a local business owner. It consists of 5 pages, and only one page has actual content on it right now. We also set it up with a CMS to allow for future updates. We ...</description>
			<content:encoded><![CDATA[<p>Okay, it&#8217;s not really sneaky, but it is something I&#8217;m sure other Webmasters have overlooked as I did. We are currently working on a site for a local business owner. It consists of 5 pages, and only one page has actual content on it right now. We also set it up with a CMS to allow for future updates. We bought the domain on Sept. 5th and began uploading the initial content/CMS software, template, etc.</p>
<p>On Sept. 18th we saw the first hit to the site through Google. It was a search for the business&#8217; name, and Analytics said it was a new visit. This was very odd to us, as the site was still under construction and Google and Yahoo were both reporting 0 inbound links. I didn&#8217;t worry about it too much and decided to give it some time. But now, 2 weeks later, they&#8217;ve have 12 different searchers hit their site. Many are for some variation of the business name, but 1 of them was for one of their top (local) keywords. They&#8217;re ranked on the first page (#7) for this keyword - with zero inbound links!</p>
<p>Now I had to investigate; why are they cached (and ranked) already? Yahoo Linkdomain didn&#8217;t show anything, and they aren&#8217;t cached in Yahoo anyways. Google Webmaster Tools also showed no inbound links, but the entire site was cached with out any errors. I started searching online for a reason, and realized that the domain could have been previously registered and cached in Google long ago. After checking archive.org, I decided this probably wasn&#8217;t the case.</p>
<p>Finally, I came across <a href="http://www.theallineed.com/webmasters/04092203.htm" target="_blank">this article</a> and had an &#8220;oh, yeah!&#8221; moment.</p>
<blockquote><p>&#8220;When you use Google toolbar with PageRank  enabled, the toolbar automatically  sends and records the page&#8217;s URL you visited in Google&#8217;s database. If a page URL is not found in Google&#8217;s database, Googlebot - the robot of Google, will visit this page later to index it.&#8221;</p></blockquote>
<p>I have the Google PageRank Tool bar installed. Which would explain why the site is cached in Google and not Yahoo.</p>
<p>One thing was still bothering me. Why did this site get cached so fast? There is one other site we just completed not long ago that is also only 5 pages. It took almost a month for the site to be cached in Google, and it had about 2-5 links pointing to it. The only difference is that it was not built with a CMS. Another factor I considered is the fact that the first site I talked about was receiving searches for the business name and domain name, while the second site was not.  I&#8217;m sure there is a logical explanation. What do you think?</p>
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			<pubDate>Wed, 03 Oct 2007 10:22:40 -0700</pubDate>
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