http://www.gooruze.com/members/thegypsy/blog/ theGypsy's Gooruze Blog Copyright 2010 Gooruze en-uk theGypsy How do YOU measure up?Over the last 6 months of writing the SEO Geeks newsletter (http://www.huomah.com/dojo/seo-newsletter.html) I’ve been collecting a wide variety of posts dealing with web analytics… Just for fun, I thought to wrap them all up, with some that didn’t make it into the newsletter (gotta’ spread the luv, oui mon ami?) and post them in one place ... http://www.gooruze.com/members/thegypsy/blog/152616/ http://www.gooruze.com/members/thegypsy/blog/152616/ Tue, 11 Aug 2009 18:59:57 -0700 theGypsy Hey gang just a quick note to let you know that I've put together a repository of search related videos (http://www.huomah.com/dojo/Videos/) in the Dojo that is open for all. Over the last few months I've included videos into the weekly SEO Geeks Newsletter (http://www.huomah.com/dojo/seo-newsletter.html)... I thought it would be good to put them all together in a searchable format for ... http://www.gooruze.com/members/thegypsy/blog/152471/ http://www.gooruze.com/members/thegypsy/blog/152471/ Tue, 11 Aug 2009 02:38:49 -0700 theGypsy Finding link spam via search marketing ForumsOK, sure… the title is a bit egregious, but in many ways so is the patent that came out from the folks at Microsoft last week. As I was perusing my feed reader on Thursday I noticed a patent that DEFINITELY caught my attention (and I even laughed a bunch too..);Forum Mining for Suspicious ... http://www.gooruze.com/members/thegypsy/blog/152215/ http://www.gooruze.com/members/thegypsy/blog/152215/ Mon, 10 Aug 2009 01:37:27 -0700 theGypsy Modeling Google's Florida Update and Universal Search (the following is a guest post from Terry Van Horne) A number of papers have come out of the SIGR conference and for me one of the most interesting is the paper from the Microsoft research team using Conditional Random Field (CRF) and contextual analysis (http://research.microsoft.com/pubs/81350/sigir09.pdf) (pdf) to determine query classification. The paper ... http://www.gooruze.com/members/thegypsy/blog/151360/ http://www.gooruze.com/members/thegypsy/blog/151360/ Tue, 04 Aug 2009 00:42:17 -0700 theGypsy How search engines consider link relevanceA good friend of mine sent me an interesting question a while back, “Dear Dave, can you give me some pointers on how search engines determine link intent?”Well sheeeeit… it’s hard to say what constitutes ‘intent’ when it comes to various aspects of linking and search engines. It really isn't that straight forward and understanding ... http://www.gooruze.com/members/thegypsy/blog/150809/ http://www.gooruze.com/members/thegypsy/blog/150809/ Wed, 29 Jul 2009 00:27:23 -0700 theGypsy Every now and again there come along a list of peeps ‘Top SEO Blogs’ to which I am drawn being the SOSG that I am. Many times I read them and think, “Man does that list goddamn suck’ – lol… if they are personal lists or so-called ‘rankings’ they often don’t represent my personal must-have blogs in the SEO space….Between ... http://www.gooruze.com/members/thegypsy/blog/150717/ http://www.gooruze.com/members/thegypsy/blog/150717/ Tue, 28 Jul 2009 03:59:52 -0700 theGypsy A tale of two Twits(the following is a guest post from James Duthie)As an online marketer who enjoys dabbling in social media, last week was definitely not a good one in the land down under (Australia). In an industry that is still trying to establish itself as legitimate and credible (much like SEO had to), a scandal involving media celebrities, ... http://www.gooruze.com/members/thegypsy/blog/150091/ http://www.gooruze.com/members/thegypsy/blog/150091/ Wed, 22 Jul 2009 00:18:25 -0700 theGypsy A ranting we will go, A ranting we will go… silly stuff SEOs seem not to know… a ranting we shall go…Hiya Kids… over the last while the spectre of LSI (latent semantic indexing) and SEO has raised its ugly head once more… It began with a piece my good friend Virginia wrote called; SEO strategy for semantic ... http://www.gooruze.com/members/thegypsy/blog/149875/ http://www.gooruze.com/members/thegypsy/blog/149875/ Mon, 20 Jul 2009 00:29:24 -0700 theGypsy (The following is a guest post from Te-ge Bramhall)When I was in college, I took a class called the Psychology of Advertising. Of all the ideas shared in that class, one in particular struck me when I first heard it. The professor was talking about billboards and commented that a good billboard only tries to convey one ... http://www.gooruze.com/members/thegypsy/blog/149487/ http://www.gooruze.com/members/thegypsy/blog/149487/ Thu, 16 Jul 2009 00:48:40 -0700 theGypsy Do you know where to find prime link real estate?Brother Bill expertly covered (yet another) patent on page segmentation (http://www.seobythesea.com/?p=2141) the other day; this time from Yahoo. It is certainly an area that SEOs really might want to be paying more attention to these days. Considering that each of the big three have dabbled into it (to varying degrees) over ... http://www.gooruze.com/members/thegypsy/blog/149169/ http://www.gooruze.com/members/thegypsy/blog/149169/ Mon, 13 Jul 2009 00:28:04 -0700 theGypsy Going beyond the catch phrasesOk, since I wrote the post last week about ‘real time’ search engines I’ve had more than a few interesting convos and was even contacted by one engine purporting to be a ‘social search engine’ which is a term we’ve not heard much of since last year. One thing is for sure… the terminology is just ... http://www.gooruze.com/members/thegypsy/blog/148663/ http://www.gooruze.com/members/thegypsy/blog/148663/ Wed, 08 Jul 2009 00:48:46 -0700 theGypsy Just a quick head's up to let you know that I took part in Search Engine People's - Experts Week; International SEO - series. The timing is kind of funny in that Monica's guest post yesterday was on the same topic... Local SEO is in the swing this week for sure...Anyway, be sure to head over and read; Geo-targeted SEO; ... http://www.gooruze.com/members/thegypsy/blog/148567/ http://www.gooruze.com/members/thegypsy/blog/148567/ Tue, 07 Jul 2009 02:01:09 -0700 theGypsy 9 Tips to Get You Jet setting in No Time(the following is a guest post from Monica Wright)I have been asked recently about some of the best practices for international SEO (aka geo-targeting). Being a modern day socialite, I did what came naturally... I reached out on Twitter and a number conversations including @seomenno (http://twitter.com/seomenno) in Utrecht, Netherlands and @grosenfriis ... http://www.gooruze.com/members/thegypsy/blog/148480/ http://www.gooruze.com/members/thegypsy/blog/148480/ Mon, 06 Jul 2009 01:51:26 -0700 theGypsy 3 years and I still won’t shut upWell it’s that time again… a blogging anniversary. If you’ve ever wondered about the screwed up domain name (HuoMah = FireHorse) be sure to see last years post… (http://www.huomah.com/News/Latest/The-Anniversary-Post.html)We’ve now logged more than 450 posts (yea slowed down a bit) and over 1600 comments (and thousands of spam ones deleted). Over the ... http://www.gooruze.com/members/thegypsy/blog/148204/ http://www.gooruze.com/members/thegypsy/blog/148204/ Fri, 03 Jul 2009 01:08:15 -0700 theGypsy The hype and the reality(Update: more rambling on the topic my latest post on real time social search (http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Making-sense-of-real-time-social-search.html)) One of the more popular buzz words in search over the last while is ‘real time search’. For starters, that’s a bit of a misnomer; there are NO actual ‘real time’ engines… that’s simply not possible (even Twitter search updates in ... http://www.gooruze.com/members/thegypsy/blog/148109/ http://www.gooruze.com/members/thegypsy/blog/148109/ Thu, 02 Jul 2009 03:41:08 -0700 theGypsy This is a real-time test!(..please see the update post on Real Time Search Engines (http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Real-time-search-engines-should-SEOs-care-.html))A few mates and I were discussing the merits of so called 'real time' search engines this morning. You see the fine folks at Media Post had asked me about PulseRank recently (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108739)and that lead to addressing some of the issues amongst us.To that end we're ... http://www.gooruze.com/members/thegypsy/blog/147918/ http://www.gooruze.com/members/thegypsy/blog/147918/ Mon, 29 Jun 2009 11:00:00 -0700 theGypsy (the following is a guest post from Todd Mintz (http://twitter.com/toddmintz))“Speak the speech, I pray you, as I pronounced it to you -- tripping on the tongue; but if you mouth it, as many of your players do, I had as Leif the town-crier spoke my lines. Nor do not saw the air too much with your hand, thus, but use ... http://www.gooruze.com/members/thegypsy/blog/147818/ http://www.gooruze.com/members/thegypsy/blog/147818/ Mon, 29 Jun 2009 01:07:06 -0700 theGypsy (the following is a guest post from David Leonhardt) I really should preface this post with the caveat that I was never a fan of using the NoFollow attribute on links on my sites.  OK, when NoFollow first came out, I actually loaded one of my sites with NoFollow attributes.  Then logic got the better of me.NoFollow is meant to ... http://www.gooruze.com/members/thegypsy/blog/147262/ http://www.gooruze.com/members/thegypsy/blog/147262/ Tue, 23 Jun 2009 00:18:29 -0700 theGypsy Well, given all the hub-bub over Matt and the magic NF tag (http://www.mattcutts.com/blog/pagerank-sculpting/), I shall simply direct you to a post here on ‘sculpting’ (http://www.huomah.com/Search-Engines/Search-Engine-Optimization/PageRank-Sculpting-its-all-old-school-baby.html) the day before the whole thang hit the fan. One should always relied on more statistical approaches to site architecture…nuff said.As for me, I’ve noticed a few other things in between the dramas that are ... http://www.gooruze.com/members/thegypsy/blog/146890/ http://www.gooruze.com/members/thegypsy/blog/146890/ Fri, 19 Jun 2009 00:31:26 -0700 theGypsy They are the enemy Hi there… my name is Dave, and I am an algoholic…The other day someone asked me via instant messenger about some patents for an area one particular SEO was doing some research in. After suggesting a few patents and research papers and chatting, they asked, “don’t you get nasty emails from the search engines because you ... http://www.gooruze.com/members/thegypsy/blog/145897/ http://www.gooruze.com/members/thegypsy/blog/145897/ Tue, 09 Jun 2009 04:48:05 -0700