http://www.gooruze.com/members/thegypsy/blog/ theGypsy's Gooruze Blog Copyright 2008 Gooruze en-uk theGypsy Understanding Ranking Signals in a Modern Search WorldI was reading a post from Dave Naylor the other day in which he was musing over what he’s seen as a shift in ranking signals and weights (http://www.davidnaylor.co.uk/maybe-links-arent-important-anymore.html) over at Google. In short, he seems to be noticing movement in the dominance of links as a ranking factor. Why do they do ... http://www.gooruze.com/members/thegypsy/blog/122035/ http://www.gooruze.com/members/thegypsy/blog/122035/ Wed, 23 Jul 2008 05:59:02 -0700 theGypsy A Google guide to spam detectionWe all know your friend an mine Matt Cutts, over at the Google Web Spam team… but how exactly do they go about detecting and curtailing web spam? While there are a wide variety of tools at their disposal, historical factors are easily one of the more powerful methods.In the last offering in our series ... http://www.gooruze.com/members/thegypsy/blog/121928/ http://www.gooruze.com/members/thegypsy/blog/121928/ Mon, 21 Jul 2008 02:19:33 -0700 theGypsy Latest Search Marketing News from the SEM Room on FriendFeed (http://friendfeed.com/rooms/sem)Scour - a new social search engine (http://socialcmsbuzz.com/scour-the-social-search-engine-launches-13072008/) - Social CMSWhy The Google Keyword Tool Is Useless For SEO, Even With Exact Numbers (http://smackdown.blogsblogsblogs.com/2008/07/15/why-the-google-keyword-tool-is-useless-for-seo-even-with-exact-numbers/) - SmackDown.Me and .Pro Domains to Go on Sale (http://blog.searchenginewatch.com/blog/080716-115602) - Search Engine Watch7 Ways to Lower Your Home Page Bounce Rate ... http://www.gooruze.com/members/thegypsy/blog/121899/ http://www.gooruze.com/members/thegypsy/blog/121899/ Fri, 18 Jul 2008 02:29:33 -0700 theGypsy .... but too few to mention.For what is a man, what has he got?If not himself, then he has naught.To say the things he truly feels;And not the words of one who kneels.The record shows I took the blows -And did it my way! ..I'm just sayin' http://www.gooruze.com/members/thegypsy/blog/121877/ http://www.gooruze.com/members/thegypsy/blog/121877/ Thu, 17 Jul 2008 02:28:12 -0700 theGypsy It's about the pool player, not the cueThis morning the most wondrous Ann Smarty posted a exceedingly groovy list of tools that rock! (http://www.searchenginejournal.com/seo-tools/7299/)Not to be left out I thought I would take this opportunity to mention we have a pretty good list here on the trail as well…. See our SEO Tools section (http://www.huomah.com/Tools/Search/Search-Marketing-Tools.html)for more (80+ tools in total).It ... http://www.gooruze.com/members/thegypsy/blog/121878/ http://www.gooruze.com/members/thegypsy/blog/121878/ Thu, 17 Jul 2008 00:39:38 -0700 theGypsy Do they care about those that help build them? (I wasn't going to post this, but thanks to Li Evans first step (http://www.searchmarketinggurus.com/search_marketing_gurus/2008/07/social-news---i.html) , and the support of others - the die is cast)I took a day away from the world of social to spend some long needed time with my family. It seemed some retrospective evaluation was needed, emotionally ... http://www.gooruze.com/members/thegypsy/blog/121854/ http://www.gooruze.com/members/thegypsy/blog/121854/ Wed, 16 Jul 2008 09:57:51 -0700 theGypsy Your guide to creating natural link profiles Using your keyword research when crafting link profiles is extremely important for both internal and external tagging. Crafting link profiles is all about related diversity. What I mean by that is we want to have a diversified link text collection that is made of up related phrasings and creates a ‘theme’ in the ... http://www.gooruze.com/members/thegypsy/blog/121764/ http://www.gooruze.com/members/thegypsy/blog/121764/ Sun, 13 Jul 2008 23:49:23 -0700 theGypsy Search Marketing news; from the SEM Room (http://friendfeed.com/rooms/sem) on FriendFeedMe.dium Launches Real Time Social Search (http://searchengineland.com/080710-000001.php) Search Engine Land Top-Down and Bottom-Up Semantics (http://altsearchengines.com/2008/07/08/top-down-and-bottom-up-semantics/) - Alt Search EnginesReputation Crises Management: 8 SEO Triage Tips (http://www.aimclearblog.com/2008/07/08/reputation-crises-managment-8-seo-triage-tips/) - Aim ClearB2B SEO/SEM: Interview with Fred Yee of ActiveConversion and FoundPages (http://adwordsconsultant.blogspot.com/2008/07/interview-mp3-with-fred-yee-of.html#) - Brian CarterYou and A with Matt Cutts Video (from SMX) (http://video.google.com/videoplay?docid=5725413130407531172&hl=en) ... http://www.gooruze.com/members/thegypsy/blog/121728/ http://www.gooruze.com/members/thegypsy/blog/121728/ Fri, 11 Jul 2008 01:45:48 -0700 theGypsy Another rant to all those SEO Jokers You know what?…. I feel a rant coming on, either run screaming now, or hold on for the ride. Ok…. Now listen up my little SEO apostles, stop looking for the secret sauce and the magic bullet. I am getting so damn tired of reading so called ‘tips’ of how you can get ... http://www.gooruze.com/members/thegypsy/blog/121688/ http://www.gooruze.com/members/thegypsy/blog/121688/ Thu, 10 Jul 2008 01:45:48 -0700 theGypsy Understanding historical ranking factors for content creation/management plansDoes your content creation and management plan consist of merely a fire-and-forget-it perspective? Then you may be missing out on ways to not only strengthen existing rankings but bolstering new ones. You may be making costly mistakes without even knowing it. Today, we’re going to look at how historical ranking factors can come ... http://www.gooruze.com/members/thegypsy/blog/121623/ http://www.gooruze.com/members/thegypsy/blog/121623/ Tue, 08 Jul 2008 01:12:09 -0700 theGypsy Just a few notes for a Monday morning;Collective Thoughts – while Social Media Marketing is far sexier than SEO, I have tried my best not to publish too much on the topic here as I like to stay close to SEM and more specifically SEO. So what to do with those SMM musings? For the next while I am going ... http://www.gooruze.com/members/thegypsy/blog/121579/ http://www.gooruze.com/members/thegypsy/blog/121579/ Mon, 07 Jul 2008 01:48:58 -0700 theGypsy 4 Tactics for Geo-Targeting Your Local Search Marketing Campaigns with AdWords(Case Study: U-Save Car Rental in Myrtle Beach, SC) by Brian Carter of Fuel Interactive (http://www.fuelinteractive.com/blog) and AdWordsMan.com (http://www.adwordsman.com) SMX Local/Mobile (http://searchmarketingexpo.com/east/) in San Francisco at the end of July. (And I’m hoping to get out and do some comedy with the San Francisco Comedy College peeps too!) At SMX ... http://www.gooruze.com/members/thegypsy/blog/121411/ http://www.gooruze.com/members/thegypsy/blog/121411/ Mon, 30 Jun 2008 00:24:58 -0700 theGypsy Google, Ooogle, Schmoogle... as usual, lots of the big G in the newsThe latest news from the Search Marketing Room (http://friendfeed.com/rooms/sem)at FriendFeedTop 10 Online Retailers by Conversion Rate - May 2008 (http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-may-2008-5026/?camp=rssfeed&src=mc&type=textlink) - Marketing ChartsWeb Analytics - Behavioral Segmentation (http://semphonic.blogs.com/semangel/2008/06/web-analytics-.html) - SEMphonicGoogle's Cutts: Good directions drive traffic to your website (http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm) - USA Today; submitted by Maikel González (http://friendfeed.com/maikelgonzalez) Stats, ... http://www.gooruze.com/members/thegypsy/blog/121349/ http://www.gooruze.com/members/thegypsy/blog/121349/ Fri, 27 Jun 2008 00:54:56 -0700 theGypsy Have you voted yet?If you haven’t taken the time to vote on the ‘SEO Superlatives (http://www.chris-hooley.com/2008/06/25/seo-superlatives-poll-is-officially-open/)’ contest over on Chris Hooley’s site… be sure to hop on over and take part. But please don’t get serious or whiny about peeps that are missing… it was all just for some fun. You might even find yours truly in a few categories ... http://www.gooruze.com/members/thegypsy/blog/121312/ http://www.gooruze.com/members/thegypsy/blog/121312/ Thu, 26 Jun 2008 02:47:56 -0700 theGypsy Microsoft on link spam; using temporal trackingA recent Microsoft search patent came out for a system which detects spam websites by looking at the changes in link information on a given page/set of pages over time. We recently covered some potential ways of going about this with some analysis of Google in ‘Detecting web spam from changes to links of ... http://www.gooruze.com/members/thegypsy/blog/121202/ http://www.gooruze.com/members/thegypsy/blog/121202/ Tue, 24 Jun 2008 00:44:13 -0700 theGypsy The story of a Serial Blogger - by Paul StevenTis' time for a story. Set in a far, far away land. So, snuggle up get cosy and I'll tell you how being a serial blogger has been the most financially rewarding move I have ever made. Y'see, a long time ago I started life as a simple SEO guy, forever ... http://www.gooruze.com/members/thegypsy/blog/121171/ http://www.gooruze.com/members/thegypsy/blog/121171/ Mon, 23 Jun 2008 02:22:52 -0700 theGypsy Latest Search News From the Search Marketing Room (http://friendfeed.com/rooms/sem) on FriendFeed SES Toronto: SEO Don’ts, Myths and Scams (http://www.toprankblog.com/2008/06/ses-toronto-seo-donts-myths-and-scams/) - TopRankGoogle Trends Comes To Web Sites: Trends For Web Sites (http://searchengineland.com/080620-131900.php) - Search Engine LandXML Sitemaps: The Most Overrated SEO Tactic Ever (http://www.smallbusinesssem.com/xml-sitemaps-the-most-overrated-seo-tactic-ever/1193/) - Small Business SEMFaces and Landmarks: Two Steps Towards Smarter Image Searches (http://www.semclubhouse.com/faces-and-landmarks-two-steps-towards-smarter-image-searches/) - SEM ClubHouse (sub ... http://www.gooruze.com/members/thegypsy/blog/121113/ http://www.gooruze.com/members/thegypsy/blog/121113/ Sat, 21 Jun 2008 00:07:02 -0700 theGypsy A tale of blogging from a wandering web GypsyAfter many hours, 360+ posts, nearly 1000 comments (not including spam – he he) and countless thousands of visitors from more than 100 countries - we have hit another landmark on the trail. Two years of wandering, rambling and ranting! “I write one page of masterpiece to ninety one pages of shit, ... http://www.gooruze.com/members/thegypsy/blog/121064/ http://www.gooruze.com/members/thegypsy/blog/121064/ Wed, 18 Jun 2008 23:32:35 -0700 theGypsy 5 reasons why you should be using Plurk - by Samir BalwaniLately, there's been a lot of buzz about a new Twitter competitor called Plurk (http://www.plurk.com/). In my opinion this new micro-blogging platform has taken the conversation to a whole new level. But along with all the talk about how great Plurk is, people have begun to question its usefulness. ... http://www.gooruze.com/members/thegypsy/blog/121038/ http://www.gooruze.com/members/thegypsy/blog/121038/ Wed, 18 Jun 2008 00:37:43 -0700 theGypsy A week's worth of Search Marketing goodiness From the Search Engine Marketing Room on Friend Feed (http://friendfeed.com/rooms/learnseo)Quick Dirty Guide to Copyrighting Your Content (http://www.bruceclay.com/blog/archives/2008/06/quick_dirty_gui.html) - Bruce Clay Top 10 Talents of the Rock Star Analytics Expert (http://www.kaushik.net/avinash/2006/06/top-ten-signs-you-are-a-great-analyst.html) - Avinash KaushikSEO Consultant or SEO Services? (http://www.seodesignsolutions.com/blog/seo-services/seo-consultant-or-seo-services/) - SEO Design SolutionsGoogle Result Offers You to Skip Intro (http://blogoscoped.com/archive/2008-06-10-n16.html) - BlogscopedAre You ... http://www.gooruze.com/members/thegypsy/blog/120894/ http://www.gooruze.com/members/thegypsy/blog/120894/ Fri, 13 Jun 2008 01:09:39 -0700